We were proud and honoured to have been involved with the implementation of a digital signage solution for Bach Real Estate.

About Bach Real Estate

Bach Real Estate was established by Le and Nina Bach in a quest to provide a personalised and genuine level of service to vendors, buyers, landlords and tenants alike in the residential property industry.

After years of running their own successful businesses, it has always been Le and Nina’s intention to get into the property industry. Through their own experiences in dealing with various real estate agents in buying and selling properties, they saw that there was great room for improvement in the standard of delivering property services.

After a few light discussions on the ordinary services provided by real estate agents, serious research was conducted to establish if there was such a gap in the industry. This was the driving force that led the establishment of Bach Real Estate – to fill the gap in the quality of services that exist.

Bach Real Estate’s mission is to provide integrity in their services – that is being Committed in doing what they say. In working with their clients, they are Determined to understand the needs and achieving the Results that the clients want.

The requirements

Being a young and innovative business, Bach Real Estate wanted to stand out from their competitors and use the latest digital technology to their advantage whilst being very conscious on the environment. Instead of using the traditional static paper based property listings at the front of their office, Bach Real Estate engaged advertise me to install a digital signage solution that would engage and attract attention from people walking past. The solution needed to display property listings, advertisements and marketing materials.

The solution

The solution we provided is simple, affordable and scalable. Two 46″ LED screens with a built in ad player was installed at the front of their office and this solution allows the business to eventually expand to an enterprise network down the track.

The ad player allows the business to play videos, text and images in zones or as a full screen. What makes this solution different is the ability to have PIP (Picture in Picture) as one of the zones and also gives the ability for an external video source (using HDMI, VGA, Svideo) to be connected to the screen.

In addition, the ceiling poles were customised to suit the location of the screens.

We wish Bach Real Estate all the best with their business and their future ventures.

Here’s some fun and interesting images of the opening day:

Category: Digital Signage Case Study

What a great start to 2011. This month we will be working with clients in different industries; one is a large government agency with a roll out of 17 screens and players. Another one is in the real estate industry and the last one is a University. We will blog more about each project in the next couple of weeks.
digital signage is constantly growing and becoming more popular in Australia. Let advertise me help your business realise the benefits of digital signage and digital technology.

Category: Digital Signage Blog News

I always get disappointed and frustrated when I see a residential screen installed in a retail store or restaurant. But more importantly I always wonder whether the store owner had any idea of what they were getting themselves into when they decided to purchase a residential screen (yes… it’s obviously cheaper!!!) but can you really use it in a commercial environment?

What most people don’t know is that if a residential screen is installed in a commercial environment the warranty may become void. So check the warranty before installing residential screens. Another big difference between Commercial and Residential Screens is that most commercial grade screens do not have internal TV tuner cards – you’ll generally need to purchase this as an additional module or item. What I find most interesting is that most restaurants with screens just display live TV rather than promote their products or menu items. This could be a reason why these types of businesses would want to use retail screens or maybe they don’t realise what they can use this real estate for.

As I mentioned before retail screens are cheaper. Most businesses use price to make their final purchasing decision so when submitting your next proposal keep in mind that your competitor’s prices could be cheaper than yours. Commercial screens are designed to be left on for long periods of time and will last longer.

I also believe there is a myth that using retails screens means you can install the screen yourself and that for commercial screens you need a skilled and professional installer. Both are equally the same and if can install a retail screen then you will most likely be able to install a commercial screen but we highly recommend you have a skilled professional install the screens.

Category: Digital Signage Blog News

digital signage is becoming quite popular for the real estate industry. I’ve seen quite a number of digital signage implementations from various companies and they all to appear quite effective. Some also includes touchscreens but what I found quite amusing was that people still don’t really know how to use these. I saw a lady last week trying to interact with the screen and she couldn’t browse through the properties … if only I had a video camera. I could tell she was quite frustrated with it and just walked away after a few minutes.

Lesson learnt #1: If you are deciding to use a touch screen, make sure you target users that don’t know how to use computers and technology.

Lesson learnt #2: Maybe schedule the screen to be turned off if the office is not open. I don’t see the point in having the screens turned on if the potential buyer can’t talk to someone about it.

digital signage real estate

Category: Digital Signage Blog News

I was walking past a real estate agent and noticed an error message on their digital signage screen. Obviously being in this field I couldn’t help myself and take the camera out to take a photo of the error message: continue reading »

Category: Digital Signage Klips

In the busy city of Adelaide (in South Australia) lies the popular stretch of shops in Rundle Mall. There is no other perfect place for this large piece of real estate to impress than to be suspended high up in full view of passers-by. Perfect for the festive season and Christmas shopping, this large LED screen creates entertainment for all.

continue reading »

Category: Digital Signage Klips