• You can quickly and easily update prices on a digital board rather than spending more money to print the posters
• Use animation to grab attention. A video clip of the food is more enticing than a static image.
• Schedule the food menu based on the time of the day. E.g. Breakfast for the morning, lunchtime for the afternoon and dinner for the evening.
• Easily manage and update the content yourself rather than relying on a designer. Once you have the template designed, all you need to do is just update the content. The process of changing the content has now become so much easier.
• It’s now more affordable!!!!

Now this week, we assisted a Pizza Take away store with the implementation of a digital signage solution.3 screens were installed behind the front counter and 1 near the front. The front screen is used for specials whereas the 3 behind the counter is used to display the menu. The solution is simple but most importantly affordable – this was the main criteria for the business owner.

Below are a few pictures of the implementation:

Digital menu boards can be implemented with the most simplest solution e.g. using a Screen with a built in player or for a large retail chain it can be a network of digital signage players with Content Management Servers.

It’s only a matter of time before we will see all menu boards going digital. So if you’re interested in a digital menu board have a look at this special package.

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | 17 comments |
Post tags: Animation, Animation Effects, Business Owner, Content Management, digital signage, Food Menu, Implementation, Light Boxes, Lunchtime, Management Servers, Matter Of Time, Menu Board, Menu Boards, Menus, Moving, Pizza, posters, Retail Chain, screens, Signage Solution, Static Image, Time Of The Day, Usb Drive, Video Clip

Yes, its true that the cost of digital displays is generally higher than the static display – there’s no doubt about that. But here’s why you should still consider in using a digital display:

1. Printing costs – there are no printing costs involved with digital displays. If done correctly, you don’t even have to spend too much money with design costs as you may already have existing content from your website or marketing material.

2. Resource costs – how much time is spent replacing static images. Wouldn’t it be more effective if your staff was actually serving customers rather than spending time hanging posters?

3. Animation and engaging content – this is used to attract more customer into your store.

4. Live information – e.g news, weather, twitter posts, facebook information, you can’t do this with static display!

The switch is easy… just contact advertise me and we’ll take care of everything for you.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | One comment |
Post tags: Animation, Digital Displays, Digital Printing, digital signage, Lightboxes, marketing, Much Money, No Doubt, posters, Printing Costs, Purchasing, Resource Costs, Retail Owners, Spending Time, Static Displays, Static Images, Waste Of Money, weather

But what’s interesting is that they at least had a backup plan – ie. static posters.

So, what do you do when your screen fails?

We previously talked about this in another post called “Why Digital Signage Can Work Against You”

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: Backup Plan, digital signage, posters, Signage Solution

The majority of us will at least once a year visit the dentist, so you all should know what I’m referring to when I use the term “the Dentist chair” – yes that comfortable chair that has a little basin on the side, an extendable arm with a light, and is able to arch all the way back so that the person sitting on it ends up staring at the ceiling (see the top image). If you’re thinking in the right frame of mind you may have just encountered a “light bulb” moment – yes… that’s the spot for digital signage. We talked about location, location, location in one of our previous posts and I believe that’s the perfect location for digital signage.

How long do we generally sit on the Dentist chair, 10 minutes? 30 minutes? Well, my visit lasted 45 minutes starting at a blank ceiling and I must honestly say it was very boring.   If there was a digital signage solution installed it can be used for quite a number of purposes and these are:

1.      Depending on the age group, the dentist can offer to show a movie, music, a kid’s show to entertain the patient. Rather than having a screaming child, showing one of their favourite shows will help them to calm down making the experience for both the dentist and the patient more comfortable.

2.      You may be able to potentially connect headphones to the digital signage solution and let the patient listen to calm music or the audio coming from the video. This is better than listening to all the drilling and crunching noises

3.      Educational information – use it to display educational information/videos on teeth maintenance and oral care

4.      For those who are intrigued at watching the dentist working inside your mouth, why not have a small camera attached to the drill bit thingy and show the video capture on the screen

5.      Advertising – basically you can make some passive income from displaying advertisements. Colgate, OralB and other toothbrush/paste manufacturers would definitely jump on board if there was a network of screens

6.      Motivational quotes – I recently watched a movie and in one scene the dentist had two posters stuck on the ceiling. If I remember correctly the quotes where:

Hang in there baby!!!

“Only a life lived for others is worth living.” – quoted from Albert Einstein

Wouldn’t it be great if the dentist a had digital signage solution to display a number of animated motivational quotes rather than a static poster.

So there you go, that’s how we would have used digital signage in this location. I do hope that the next time I visit the dentist I would be able to sit on that chair and maybe watch a movie or see something interesting or educational.

How have you seen digital signage implemented at the dentist?

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 2 comments |
Post tags: albert einstein, colgate, dentist, dentist chair, drilling, movies, oralb, posters, sound, toothbrush, video

© AdvertiseMe.com.au for Digital Signage Blog, 2007. | Permalink | No comment |
Post tags: advertising, digital signage, Digital Signage Blog Info, posters, work