The simple answer is that it can be use to trigger information. Here’s a typical example of how it can be used: you’re in a tour bus, a large LCD Screen in located at the front of the bus. The bus drives past the Sydney Opera house, the digital signage system detects the current location of the bus and triggers information about the Opera House. The bus then drives over the Sydney Harbour bridge and this triggers historical information about how the bridge was built.

Basically, digital signage that is integrated with GPS can be used to display useful information relating to it’s surroundings.

At Advertise Me, we have a good understanding on how Digital Signage can be integrated with various systems so why not talk to us and see what we can do for you.Visit www.advertiseme.com.au

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Post tags: digital signage, Good Understanding, GPS, Historical Information, lcd screen, opera house, Signage System, Simple Answer, Squeak, Surroundings, Sydney Bridge, Sydney Harbour Bridge, Sydney Opera House, Tour Bus, Typical Example

Whilst walking around the Sydney Opera house, I was stopped by one of my relatives and he said “What is that?”. I turned around and I saw a large portrait plasma screen showing “What’s on” information and local advertisements. Here’s a couple of pictures of what we were looking at (click on the images to make them bigger):

“Ah!” I thought to myself, this is a great opportunity to talk about my business “Advertise Me“, so I started talking about digital signage (actually it was more like giving him a sales pitch). But before I could finish, he stopped me and he said, “No, that’s not what I meant. What’s that annoying text doing in the background”.

At that stage I didn’t really know what he was talking about, so I carefully looked at the screen again and I couldn’t believe that I didn’t notice it the first time. *Have a look at the images again and see if you can spot it* If you haven’t figured it out yet, click on these two images below:

He was basically referring to the burns on the plasma screen. Now, because I’ve seen this before on other plasma screens I started telling him how it could have potentially got there – the WHITE text was too bright and the text being displayed on the same area was too frequent.

This screen definitely needs to be “burnt” and replaced – no one likes looking at a screen with noticeable burns as it can distract the viewers from looking at the messages the business is trying to convey.

With the cost of LCD screens coming down, plasma screens are becoming obsolete, but if you’re still using plasma screens  you may want to our forum post called “Guidelines to prevent plasma burns” on the digital signage portal.

Our question:
Has your plasma screens ever experienced the burn in effect or have you ever seen any screens with noticable burns?

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Post tags: advertise me, mobile phones, opera house, optus, plasma screen, screen burns, telstra