Inside-Retailing-Magazine-Digital-Signage

This week the Retail Expo was held in Sydney Australia from the 20 – 22 September 2010. Unfortunately we were not able to exhibit this year due to various projects and the workload, but we did decide to spend a bit of money on advertising in the inside retailing magazine which gets distributed at the expo and also to retailers all over the country.

Here’s a picture of our advertisement… it was right on the first page as soon as you open up the technology section.

It was also great to see our company name being mentioned in one of the articles in the magazine.

Hopefully through this ad we’ll generate more leads and sales.

Category: Digital Signage Blog News

Quite a number of companies are now giving their customers the option of hiring digital signage equipment instead of purchasing it outright. There are quite a number of benefits for doing this and these are:

1. Tax reasons – for leased or rented equipment you can claim the full cost as an expense
2. If the equipment is rented, then you have the option to upgrade your hardware once you contract has ended
3. No initial upfront costs – some businesses don’t have the upfront costs and would have their money invested in purchasing actual products to sell

There are many more reasons but we would like to hear from you what these reasons are.

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Category: Digital Signage Blog Info

This week, advertise me decided to put together our own TOP 10 reasons why you should use digital signage and here’s our list in no particular order:

• The “wow” factor, if you want to stand out from your competitors, digital signage attracts attention and it’s definitely a way to attract customers into your store
• Because the other guy down the road has it – this may sound childish but it’s human nature to feel as though you need it because someone else has it
• For large shopping centres, digital signage is a revenue driving tool to generate money from advertisers. Digital signage can also used as a tool for notifying customers of information/sales/events to get more customers coming into the shopping centre
• It helps engage the customers at the point of sale – sales have increased with this approach (you can easily find proof of this from case studies that can be found on the Internet)
• Eliminates the cost and waiting time compared to printing. Content can be updated at any time and almost instantly
• Digital Signage gives the user the ability to run campaigns at certain time blocks during the day, and switching over to show relevant information depending on the time of the day. That means you’re in control of what is displayed to your audience
• Digital Signage can be used as a tool to interact with your customers. At times this can act as an extra sales person when all staff are busy – it definitely keeps customers entertained rather than waiting to be served.  Especially something for the blokes while they wait for their partners trying on countless clothes, it keeps everyone happy
• It’s cool and makes the environment more “livelier”. If done correctly it creates a unique atmosphere
• You will be able to display different types of content (advertisements, live TV, images, news, weather, basically whatever you want) on the same screen
• It helps your marketing team effectively and efficiently communicate messages with your customers, clients and employees

Do you agree or disagree with some of these reasons? Let us know of any other reasons why you should use digital signage.

Feel free to submit your answer as a comment.

Category: Featured Post

During this global financial crisis any money that goes into your pocket will help your business with paying off the bills and for the everyday living expenses. If you’re a business owner how can the stimulus package really help your business?
Let’s think about this, the government is helping the economy by giving money away to people who need it. These people will then use this money to pay for a product or a service – thus helping the economy. Therefore, this may mean there is an opportunity to engage customers to spend the money in your business or store and this is where digital signage comes into play.
By using digital signage, you can quickly and easily send message to consumers walking past. In this case, you can broadcast a quick Stimulus Sale message to get more customers to walk into your store and increase your sales.
The truth of the matter is that businesses are competing against each other to win customers and those using the latest technologies such as digital signage have the upper hand.

NOTE: We have received more digital signage enquiries this year compared to the previous years, which gives us a good indication businesses are still looking at ways to market their business during the financial crisis.

How can the stimulus package help your businesses?

Feel free to submit your answer as a comment.

Category: Digital Signage Blog News