Have you been in this situation:

1. You’ve installed a digital signage player and want to remotely manage the unit

2. You don’t want to install a telephone or ADSL line because the costs are too high

3. You only need the Internet connection for a short perid of time i.e. 1-2 months

4. You don’t care about the speeds and bandwidth

5. You need the player to connect to the Internet

After months of researching I have found the solution in Australia….. (drum roll) Virgin 3G prepaid modem  – YES can you believe it Virgin!!! is the only provider that allows Internet inbound connections. Most other providers only allow you to do this if you’re on a contract (post pay). There are several items or checklists to consider before purchasing any 3G modem and these are:

1. Is your digital signage hardware compatible and be able to support the 3G modem?

2. Is there coverage in the location where you intend to use the 3G modem?

3. Does your player have the ability to automatically connect to the Internet in the event of coverage dropouts? If not, we would recommend you use a 3G Modem router that has the ability to automatically connect to the Internet.

The APN information that you will need to use is Virgin.Internet

Good luck and let us know if you find any other prepaid providers that uses a Public IP Address and allows inbound connections from the Internet.

Category: Digital Signage Techie

Last week I was at my local shopping centre and noticed that they installed digital signage. The setup was as follows:

• There were two 47″ LG screens hanging from the ceiling.
• There was an LG player the back of the first screen
• Connected to the player there was a Telstra USB 3G modem – I’m assuming this was needed for Internet connectivity
• There was also a VGA splitter that connected the Video output to the second screen

Now, in terms of content and what was displayed on the screen seemed quite disappointing. There was only two ads displayed on the screen. One was the company’s own advertisement and the other was just an image.

My initial thoughts were, “How is the company making money?” and “Are the network owners already struggling to find advertisers?”

I believe this is a common issue for digital signage network startups. Most believe that having a network means that they can easily generate advertising revenue but that’s not always the case. Finding advertisers is the biggest challange easpecially if the network only has a handful of screens. Its a numbers game -most of the advertisers want exposure and they are willing to pay for it if the exposure is high.

So before jumping at the chance of setting up a digital signage network make sure you have advertisers ready to buy your advertising space…. and good luck.

Category: Digital Signage Blog Info

What a fun weekend!! Just recently RIM released the desktop manager v5.0.1 which introduces the feature to EASILY setup the Blackberry as an IP modem (tethered modem) and I’ve been using this all weekend.

Now, all you have to do is click on several buttons and you’ll be connected to the Internet via the Blackberry Desktop Manager – you just have to make sure your blackberry is connected to your laptop or pc. Great stuff guys! Here’s some screenshots:

Blackberry desktop manager main window

Blackberry Desktop Manager with IP Modem window

Blackberry Desktop Manager IP Modem connected

Category: Digital Signage Techie, Digital Signage Weekend Fun, Featured Post