Before we first started our company advertise me – we didn’t have a clue what the industry was called and the different terminologies that was used to describe this booming industry. Back then, the idea of having advertisements  or content such as menus, images, videos, weather feeds, and text displayed on digital screens was still at its infancy. Commercial plasma screens was becoming more popular and with the introduction of LCD screens, prices of plasmas was becoming more affordable. If you look at the below image of google trends for the term digital signage, you’ll notice that this term became more popular (from google’s search perspective) in 2007.  I tried trending the term digital out of home and dooh but google responsed with “do not have enough search volume to show graphs.”

digital signage google trends

One of the terminologies that we were unfamiliar with was  DOOH – to date we still don’t use this term that often since it has been replaced by Digital Signage. Now to me, the two terms DOOH and Digital Signage can be used interchaneably and I don’t care if there is a difference. One might say that DOOH (since it’s not at home) is a screen network in a public area and that digital signage can be located in a corporate building to display internal communications. To me, both are the same but Digital Signage sounds shorter and easier to say so we’ll stick with this.

If you have a different opinion let us know.

Category: Digital Signage Blog News

Take away stores are fast adopting the use of digital menu boards rather than static poster or light boxes. The advantages of moving to digital is quite obvious but let me summarise them again:

• You can quickly and easily update prices on a digital board rather than spending more money to print the posters
• Use animation to grab attention. A video clip of the food is more enticing than a static image.
• Schedule the food menu based on the time of the day. E.g. Breakfast for the morning, lunchtime for the afternoon and dinner for the evening.
• Easily manage and update the content yourself rather than relying on a designer. Once you have the template designed, all you need to do is just update the content. The process of changing the content has now become so much easier.
• It’s now more affordable!!!!

Now this week, we assisted a Pizza Take away store with the implementation of a digital signage solution.3 screens were installed behind the front counter and 1 near the front. The front screen is used for specials whereas the 3 behind the counter is used to display the menu. The solution is simple but most importantly affordable – this was the main criteria for the business owner.

Below are a few pictures of the implementation:

Digital menu boards can be implemented with the most simplest solution e.g. using a Screen with a built in player or for a large retail chain it can be a network of digital signage players with Content Management Servers.

It’s only a matter of time before we will see all menu boards going digital. So if you’re interested in a digital menu board have a look at this special package.

Category: Digital Signage Case Study, Featured Post

For those of you who didn’t know, there are quite a number of digital signage players in the market that are using Mozilla Firefox on the Linux platform as their default browser to play content. To the viewer, this does not become apparent since the developers cleverly designed the application to run in full screen so when content is played you don’t see the tool and menu bars.

One of the many reasons why most digital signage companies are using Firefox compared to Internet Explorer is due to the fact Firefox is open source and comes with many add-ons. One of these add-ons is the ability to run the application in Kiosk or Digital Signage mode. The other obvious point is that it’s free and comes packaged with many Unix based OSes.

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Category: Digital Signage Blog News