Last year we noticed a number of companies launching their audience measurements tools as part of their digital signage solution. The solution normally consists of a digital screen, server, digital signage player and a webcam. By using the webcam, the software tool detects and counts the number of people who are looking at the screen. For some solutions, it can even go beyond just tracking this number and determine what gender and age the person that looked at the screen was.
You may be asking yourself, “Do I really need this solution?”. If you’re a marketing or advertising company then yes, this information is critical. Using raw data and number to present to your advertisers will make a compelling reason why they should advertise on your screens.

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Category: Digital Signage Blog News

For those of you who didn’t know, there are quite a number of digital signage players in the market that are using Mozilla Firefox on the Linux platform as their default browser to play content. To the viewer, this does not become apparent since the developers cleverly designed the application to run in full screen so when content is played you don’t see the tool and menu bars.

One of the many reasons why most digital signage companies are using Firefox compared to Internet Explorer is due to the fact Firefox is open source and comes with many add-ons. One of these add-ons is the ability to run the application in Kiosk or Digital Signage mode. The other obvious point is that it’s free and comes packaged with many Unix based OSes.

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Category: Digital Signage Blog News