I came across a video on youtube called “??? digital signage Sinagawa Station Tokyo” – I don’t know what the first 3 Japanese Characters are but I think they spelt the name of the station incorrectly…

Anyways, the first 1 1/2 minute of the video is quite boring so if you are going to watch the video make sure you start from 1:30. From there it get’s interesting and I was amazed to see the number of screen located in the tunnel. I did a quick count and if my maths is correct there was 44 screens just in the tunnel – geezzz that’s a lot of screens in the space of a few meters. Keep in mind that this must be a high traffic area so there’s $$$$$ revenue for advertising. Great work for whoever came up with this implementation.

Oh and he’s the video if you want to watch it… the end is quite boring as well.

Category: Digital Signage Weekend Fun

digital signage is one of the fastest growing digital mediums to help businesses market and advertise their products and services. For those who have been in the industry already know what I’m talking about. Just recently, a friend of mine shared some basic 101  marketing information which I found very useful and thought I’d “pay it forward” and share this with everyone. Basically, he heard this from one of Anthony Robbin’s seminars about associating advertisements with Pain and Pleasure. From what I could understand from his explanation it went something like this:

• We tend to avoid pain but we are attracted to pleasure.
• Use pleasure and pain in advertisements as a call to action.
• There was an example given for a telephone company advertisement. This advertisement showed how a son hasn’t called his mother in a while (this is associating pain) and it showed a picture of the mother being quite sad. Obviously the son was feeling guilty and by simply calling his mother, it made her happier (this is associating pleasure).

When we develop our digital signage content, do we use this marketing strategy?

Here’s an inspirational quote from Anthony Robbins:

My definition of success is to live your life in a way that causes you to feel a ton of pleasure and very little pain – and because of your lifestyle, have the people around you feel a lot more pleasure than they do pain.
- Anthony Robbins

Category: Digital Signage Blog News

I came across this video and thought I’d share this with the rest of the digital signage community. It’s about an upcoming product from Nanolumens that will make screen installations a lot easier and potentially more affordable (I question this statement as most new technologies are generally more expensive).

Have a look at the technology yourself and let me know what you think.

If you had one of these screens, where would you install it?

Feel free to submit your answer as a comment.

Category: Digital Signage Blog Products, Featured Post