Although they do come with a price, they are so much easier to install and configure.

Here’s some information of the screens: (source: http://www.samsung.com/hk_en/consumer/computer-peripherals/monitors/consumer/LS23A300BS/XK/index.idx?pagetype=prd_detail&tab=specification&subsubtype=series-3-led):

Display

• Screen Size: 23″(16:9)
• Resolution: 1920 x 1080
• 250cd/? Brightness
• Contrast Ratio: Mega DCR (Static 3000:1)
• 5ms Response time
• Viewing Angle(Horizontal/Vertical): 170?/160?
• 16.7 Million Color Supported

Features

• Support Eco Saving, Multi Screen S/W, MagicAngle, MagicBright3, MagicColor, Off Timer, Magic Tune, Customized Key, Image Size, DVI with HDCP
• Compatible with Mac
• Cabinet Color: Black

Stand

• Use Simple stand

Monitor equipped with Samsung’s unique color engine and White LED-backlight (WLED), has higher color accuracy requirements, color temperature and brightness. The new monitors’ highest response time is 5ms and also features MEGA DCR technology, which enhances dynamic contrast 5,000,000:1 in textural images. Diversified “Magic” functions allow you to extend its viewing angle so the screen always appears as if viewed face-on.

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | 2 comments |
Post tags: 5kg, Accuracy Requirements, Color Accuracy, Color Temperature, Computer Peripherals, Consumer Computer, Dimension Product, Dvi, Dynamic Contrast Ratio, Image Size, Input Video Signal, lcd screens, Magic Tune, Power Adaptor, power consumption, Series 3, Shipment Weight, Signal Input, Sync Signal, Wled

Let me preface this post with the fact that I absolutely love Do-It-Yourself (DIY) hobbies and projects. There is nothing like building or accomplishing something yourself, having it look great and exactly the way you want it, and paying less for it too. I love DIY activities as much as the next industrious, frugal individual, but when it comes to digital signage, there may be some things you just want left to the pros.

Finding Your Limitations

Depending on your needs (and your skills of course), digital signage can just about be a complete DIY project. But your digital sign setup probably won’t be without some limitations. For instance, you can go out and buy your own LCD screens, design a Powerpoint or some sort of slideshow, and transmit your display through some type of computer or vod player that’s close enough to connect through wire to your monitor.

But what if you don’t want to tether a computer only a few feet away from your display monitor? What if you want to leave your sign somewhere outside your business where people could easily walk by and take your computer or even your whole monitor system for that matter? What if you don’t want to constantly create new content for your sign or have the same content repeating for months?

The more you actually try to make use of your digital signage, the more you’ll probably realize that you will need the help of at least some professionals. Perhaps you can mount the equipment yourself, or maybe you can design and create the content, but there’s likely no chance that you can do all of that in addition to network troubleshooting and everything else, even if you do have a fairly large and bright staff with even slightly appropriate skills.

How Professionals Can Help

One of the largest benefits to hiring professionals for digital signage is that you have multiple avenues you can take. You can go to a one-stop shop that will take care of all ends of your digital signage needs, but you can also select specific services from specific professionals.

And once you’ve received adequate service from a professional for one aspect of digital signage, they can refer you to other professionals that can help you out in other areas of digital signage. Having access to a network like this is valuable enough on its own.

Of course you can try out certain areas of digital signage on your own. Perhaps you have a knack for design and content strategy and would like to handle that whole aspect of digital signage. Why not at least give it a shot right? Just remember that, after all your own work, if you end up needing a professional, you have wasted some of your own resources that could have been spent elsewhere. You run this risk when you take on any DIY project rather than consorting with professionals.

About the Guest Blogger:

This guest post is contributed by Barbara Jolie, who writes for online classes.

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | One comment |
Post tags: Avenues, Design Content, digital signage, Diy Activities, Diy Project, Hobbies, lcd screens, Love, Monitor System, Nbsp, Network Troubleshooting, Pitfalls, Preface This Post, Slideshow

One of the terminologies that we were unfamiliar with was  DOOH – to date we still don’t use this term that often since it has been replaced by Digital Signage. Now to me, the two terms DOOH and Digital Signage can be used interchaneably and I don’t care if there is a difference. One might say that DOOH (since it’s not at home) is a screen network in a public area and that digital signage can be located in a corporate building to display internal communications. To me, both are the same but Digital Signage sounds shorter and easier to say so we’ll stick with this.

If you have a different opinion let us know.

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | No comment |
Post tags: Advertisements, Clue, digital signage, Google, Google Trends, Graphs, Image, Images, Infancy, Internal Communications, lcd screens, Menus, Perspective, plasma screens, Search Volume, Sounds, Terminologies, weather

Here’s a map of their digital signage screens:

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | No comment |
Post tags: digital signage, Google, Google Map, Infrastructure, Initiatives, lcd screens, Projector, University Melbourne, University Of Melbourne

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | One comment |
Post tags: 29th March, Closing Date, Credit Card, digital signage, good luck, Lcd Display, lcd screens, North Carolina Region, Obligation, Rfp, Special Offer

You’ve seen these at retails stores, venues, restuarants, lobbies and propably you’re looking at one right now. They are everywhere and the popularity of these screens are growing at a tremendous pace. Yes, we’re talking about the Panasonic Plasma screens. Panasonic this year launched the 20 Series screens and they also included the release of 42″ and 47″ LCD screens.

In this post (one of many) we will showcase some of features of the Panasonic Plasma screens. Most of this information can be found on the Panasonic website or their brochure.

MODELS

Firstly, lets look at the two of the latest models of the Panasonic Screens:

PH20W – these are high definition screens with the SLOT 2.0

PF20W – the main difference between the PF and PH is that the PF is a FULL HD (1080p^) plasma displays and uses NeoPDP* technology.

*NeoPDP technology is a newly developed cell structure, an innovative drive technology, a new discharge gas and a revamped panel that has four times luminous efficiency compared to their 2007 models.

^1080p means that the screen will deliver a moving picutre of 1080 lines for sharp and clear display of fast-motion images.

SIZE

The size of the Panasonic Screens range from 42″ to 103″. You can purchase one of the following size: 42″, 50″, 58″, 65″, 85″ and 103″.

ENVIROMENTALLY FRIENDLY PANEL

The Panasonic products are more friendly to the environment. All plasma display panels are mercury and lead free. The display panel also offers a long life of up to 100,000 hours under normal operating condition. This basically equates to 11.42 years if the screen was left on 24/7.

NATIVE CONTRAST

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 2 comments |
Post tags: 1080p Plasma, Black Expression, Brochure, Cell Structure, Drive Technology, Hd, High Contrast, lcd screens, Lobbies, Luminous Efficiency, Maximum Advantage, Mercury, Models, Motion Images, Pace, panasonic, Panasonic Plasma Screens, Panasonic Products, Panasonic Website, Plasma Display Panels, Plasma Displays, Popularity, Pre Discharge, Rich Textures, Showcase, Showcase Features, Slot 2

As you can tell from the picture, the Audi has a reasonable sized build-in LCD screen and is primarily used for GPS and as a menu system for radio/CD/TV but I strongly believe it can be also used for digital signage.

Does anyone know of any stock cars which are using digital signage?

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 6 comments |
Post tags: Audi, Audi A4, Audi Convertible, Dashboard, Digital Id, digital signage, Fun, GPS, lcd screen, lcd screens, Luxury Cars, Manufacturing Companies, Menu System, Model Cars, New Model, Opportunity, Radio Cd, Realised, Stock Cars

On the weekend whilst walking past a busy street I spotted across the road a real estate company with several LCD screens located at their front window. This is what I saw: (excuse the quality of the pictures but it was late at night and I was using my blackberry):

Now, in Australia quite a number of real estate agencies have moved away from using the traditional static posters for displaying their property listing and have implemented some form of a digital signage solution (visual display screens or touchscreen technology).

What I was most surprised about this particular installation and setup was that 1/3 of their screens was either turned off or had a fault with the LCD unit. Does this mean that 1/3 of the properties were not displayed? How would the property owner feel knowing that they are potentially losing interested buyers.

So what I have learnt from this situation is the following:

1. If there’s a hardware fault fix it immediately

2. Always have a backup plan – don’t be afraid to revert back to the old method of using traditional posters when required

3. Use a mixture of digital signage solutions and traditional posters

4. It looks unprofessional and embarrassing for both the digital signage solution provider and owner if the solution fails

5. You will definately lose customers if the problem is not rectified in a timely manner

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: australia, Backup Plan, blackberry, Busy Street, Digital Posters, digital signage, Digital Signage Solutions, Excuse, Hardware Fault, Interested Buyers, lcd screens, Lcd Unit, Mixture, Property Owner, Real Estate Agencies, Real Estate Company, Screen Caption, Signage Solution, Solution Provider, Timely Manner, traditional posters

So today, we thought we’d look at some of the features of the Samsung LED HDTV and in particular the UN55B8000 (55″ 1080p LED HDTV). Firstly, you’ll probably have already noticed by the description that the screen is 55 inches – yes it’s big but also it’s ultra slim (1.2″ deep). The other great features about this unit is that it is environmentally friendly – it uses 40% less power consumption than the traditional LCD screens.

The other additional features is that it is Internet@TV capable, meaning it allows you to receive content via Yahoo!®, Flickr®, and other online TV Widgets on screen (would this be good enough for digital signage???). USB 2.0 Movie: Multi-Media Center makes it easy to watch movies, browse photos and listen to music on your TV. But wait, there’s more! Just say you feel like playing a game of chess or cooking instead of watching TV. Samsung Series 8 LED TV’s Content Library Flash feature lets you do just that. Enjoy hours of built-in entertainment features, then personalize it by adding content that’s available online. And downloading is easy. There’s so much you can do with te Series 8 LED TVs.

In terms of price… it’s not so bad, it’s actually only US$3,999.99 (who uses 1 cents these days?). Anyways, if you’re intending to capture your audience using the best picture quality – bright and clear images then look no further… LED is the way to go.

We would love to review this product when it hits Australia, so if someone from Samsung wants us to review the product send us an email to review@advertiseme.com.au

With the features of the Samsung LED UN55B8000 HDTV, what are your thoughts about using this as a digital signage player?

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | One comment |
Post tags: 1080p, Audience, Best Picture, Billboards, Commercial Purposes, Content Library, digital signage, Entertainment Features, Flash Feature, Game Of Chess, Hdtvs, Internet Tv, Latest Technology, lcd screens, led screen, Led Technology, Multi Media Center, plasma screens, Playing A Game, power consumption, Samsung, Samsung Hdtv, Screen Technology, Tv Samsung, Usb 2, Watching Tv, Widgets

Have you ever walked into a shop and incidentally spotted an LCD or plasma screen hanging near the back corner of the shop and you’ve asked yourself whether that’s the best location for the screen?

I’ve experienced this too many times and I often wonder whether there was any time spent by the installer to strategically position the screens in the most effective locations.

Our thoughts: Retail businesses with shop fronts need to come to a realisation that if the initial intention of installing digital signage was to engage and drive more customers into the shop, then installing the screen inside the shop will not achieve this. Our recommendation would be to install screens at the front of the shop were people passing by can actually see the specials your business is running, then with engaging content drive them into the shop. When they enter the shop, increase the chances of the visitor buying your products by using large screens with product videos and information.

We have also seen businesses installing and positioning small screens at “hot spots” for manufacturers to showcase and advertise their products. What we mean by “hot spots” is locations where the most traffic would pass at any given time – generally this could be in an area where the special or on sale products are located or at the front of the product iles.

Just as an example, here’s a couple of pictures of an install we completed for a Newsagency based in Sydney. We had two screens located right in front of the entrance to catch the attention of people passing by in both directions. Then inside the store, we had a large LCD screen located right at the magazine stand – this was a “hot spot” because people tended to hang around to read the magazines and pickup the newspaper.

Sometimes, you may also need to think “outside the square” and find locations where you think you can target a specific audience, e.g toilets – you can target your audience by gender (male or female).

Our question: Have you seen any screens installed in any interesting locations/areas?

© AdvertiseMe.com.au for Digital Signage Blog, 2008. | Permalink | 4 comments |
Post tags: digital signage, lcd screens, location, plasma screens