The Australian Broadcasting Corporation launched the 24 hour news channel on the 22^nd July 2010 at 7:30pm and I was there to witness the launch. It was a great event, the atmosphere was exciting.

The reason why I was there was because I worked on getting the backend IT infrastructure working for their studio automation system and various projects relating to ABC 24. I have worked on this project for over 7 months and it was a busy time but I’m so glad to see the results of this hard work. More importantly I was exposed to the “Broadcast World” and the Broadcast systems and have learnt how to integrate the IT world to the Broadcast world and vise versa.

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Category: Digital Signage Blog Events

At the end of last year we asked our readers (http://www.digitalsignageblog.com/2009/12/04/klips-share-your-digital-signage-snap/) to send us digital signage Klips so we can share with the rest of the world. We decided to kick off the year with our own Klips that we’ve taken whilst being out and about. You can view these here http://tweetphoto.com/user/advertisemeAU and make sure you follow us in twitter (http://www.twitter.com/advertisemeAU) so you can receive our latest updates. Let’s review some of these digital signage Klips and implementations:

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Category: Digital Signage Klips

The other day during a digital signage client install, we were asked the question, “is there a keyboard we can install at our kiosks without it being ripped out every couple of weeks?”.
I’m not sure if this is a possible solution, but it is definitely on the right track.

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Category: Digital Signage Weekend Fun

This week we were lucky enough to speak with Steve from Symon and here’ s the interview:

Symon Iphone

advertise me:	Hi Steve, thanks for joining us for this interview – I know you’re a hard man to catch with your busy schedule.
Steve:	I appreciate the opportunity to speak with you.
Advertise Me:	Firstly, how did you hear about our digitalsignageblog.com?
Steve:	We monitor a wide range of resources and thought leaders in the industry and Digitalsignageblog is one of those that we monitor.
Advertise Me:	Now, please tell us a little bit about how Symon started with digital signage, and what was the inspiration behind the business?
Steve:	Symon is visual communications solutions company. We have been creating systems for managing the delivery of digital content to electronic displays for almost 30 years. We started by providing real-time system statistics to LED boards in data centers, then evolved into providing real-time agent activity statistics to displays in contact centers, then evolved to providing employee information to displays in corporations (e.g. conference rooms, cafeterias), then expanded into hospitality, health care, education, etc. The inspiration behind the company was to build the systems that would deliver information to people in a way that is easy to understand and then intuitive to act upon.
Advertise Me:	What kind of solutions does your company provide?
Steve:	We provide the hardware, software, services and content for supporting an end-to-end visual communications deployment. We like to say that we power the visual communications eco-system, which we classify as many solution-types (e.g. digital signage, kiosks, wayfinders, video walls, etc) combined to work in harmony for the purpose of creating a clear and measurable value proposition for our clients.
Advertise Me:	What makes Symon‘s products and solutions so different from other companies?
Steve:	The thing that makes us different is that we design, develop and produce all components of a solution. All of the content management/delivery hardware and software are of Symon‘s creation and we take accountability for the customer’s entire ownership experience. This means our customers have one company to hold responsible for all products and services within a deployment. We design it, produce it, sell it, install it and support it. If anything breaks or doesn’t work, our customers have “one neck to chock.”
Advertise Me:	In one of our recent digitalsignageblog.com post, we talked about “Using your Iphone as a mobile digital signage player?”. We understand that Symon has recently released such a product. Tell us a bit about this product and why your company decided to release such a product.
Steve:	Our product is InView Mobile. InView Mobile is a media play application for smartphones that retrieves and plays interactive, multi-media content that is based upon the location of the user. The purpose of InView Mobile is to provide digital signage viewers with additional information in a fashion that cannot be obtained through a traditional digital signage viewing experience. In the InView Mobile-enhanced experience, Viewers are encouraged to download and launch the InView Mobile application. Once launched, InView Mobile queries a Symon-hosted content management system to acquire and deliver a mobile version of the show currently playing on the screen. InView Mobile goes one step further in that it presents an interactive, touchscreen version of the big screen’s non-interactive show. All of this is managed through one content management system. We chose to create this product because digital signage has one big problem: It can’t quantify what people do once they’ve looked at a screen. InView Mobile gives us a platform to begin addressing this. Symon InView
Advertise Me:	There are quite a number of people who believe that the Iphone should not be used a digital signage player, what do think about this? Are people not realising the true benefit of mobile marketing and mobile interactivity?
Steve:	Our customers sure think it’s a good idea and that’s all that matters to me.
Advertise Me:	Can you please share with us one of Symon‘s latest digital signage deployments/projects?
Steve:	Each month, Symon signs many new accounts. These new accounts represent marquee brands in corporate, hospitality, education, gaming, health care, etc. We have almost 8,000 customers representing 80% of the Fortune 100 and almost 70% of the Fortune 500. Look at almost any large company and there is a good chance that they will have a Symon system somewhere.
Advertise Me:	Do you have any advice for people who are planning to start a business in the digital signage industry?
Steve:	Don’t, unless they have a compelling angle that someone hasn’t thought of already (and please don’t let it be some new idea for an ad model). The competition is too great. The start ups can’t compete on the big deals and its tough to make a living off of a lot of little deals. In the five years I’ve been associated with this business, I’ve seen too many companies fail and there aren’t a whole lot of the survivors that are making money. The big guys will thrive, the little guys will have a tough go of it. I could write a book on this subject, but suffice it to say, you’ve got to have scale to win and a startup does not typically have enough resources to get scale.
Advertise Me:	This is our final question. What do you see as the next “BIG THING” in digital signage?
Steve:	Mobility. Interactivity.
Advertise Me:	Steve, thanks for taking part in this interview and we hope to speak to you again in the near future.

To read more interviews click here: http://www.digitalsignageblog.com/category/digital-signage-interview/

About Symon

Symon Communications is a 29 year provider of in-venue visual communications solutions to over 7,500 customers globally, including 80% of the Fortune 100.

About Advertise Me:

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

• offer the most affordable and cost effective solutions tailored to your specific business needs.
• provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
• strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.

Visit our website at www.advertiseme.com.au for more information.

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Category: Digital Signage Interview, Featured Post

As you can see from our Twitter feed, this week we have been heavily involved with forum discussion on the digital signage portal forum. We believe in generating “good” karma through helping others in the digital signage community.

The current hot topics are:

• Player & Screen resolution compatib…
  I’ve got a player that outputs (via dsub) resolution at most widescreen ratios ie. 1280×720, 1360×768, etc.

  My issue is with most, if not all, LCD TVs nowadays their tech sheets don’t support most widescreen ratios, with a lot of them displaying only 1360×768.

  What will happen if the designers create their templates for 1280×720?
  Will the TV crop it, show scroll bars, flicker?…

• Has anyone used Digital Signage SaaS?
  I was wondering whether anyone has used or is currently using Digital Signage SaaS? Could you please let share your experiences of what you’ve encountered when using this type of a solution…
  
  
• Directional Speakers
  Has anyone integrated directional speakers with their digital signage technology. We are interested to know how these systems work and whether they are worthwhile and cost effective equipment to include in a digital signage solution.

  What are the most common industries using directional speakers?

• Using Blue Ray technology
  Has anyone come across digital signage players with Blue Ray technology?

  Are storage size and HD quality the only advantages of using Blue Ray technology?
  
  

• Wayfinding KIOSKs
  Wayfinding KIOSKs are becoming more popular in shopping centers. Today, I was walking around a major shopping centre and noticed how wayfinding was integrated with digital signage… or is it the other way around?

If you have the time, or is able to help some of the other members with their questions then head over to the digital signage portal forum and start posting (registration is required)!! We hope more members of the digital signage community is able to participate in various discussions and contribute towards helping others.

Have you registered on the digital signage portal? It’s FREE. Click here to register.

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog News, Digital Signage Techie