advertise me has been in the digital signage industry since its infancy in Australia and we’ve experienced the convergence of the Information Technology and Audio Visual industry. Both are now becoming so dependent on each other that professionals in the IT industry are learning skills from the audio visual industry and vice versa.

What are the main reasons behind this and which industry does digital signage fit in?

In this particular post I will attempt to explore these areas and hopefully others can follow and join me with sharing their thoughts and ideas on this particular topic.

Let’s firstly look at the roles and responsibilities of both industries:

The IT industry

Information Technology Network equipment

Generally speaking, when someone uses the term IT (Information Technology), the first thing that comes to their mind is computers – basically this is what the majority of digital signage players are (embedded computers, laptops, desktops, Macs etc). One thing that needs to be clarified is that IT encompasses much more than computers, it covers broader areas such as software development, desktop management, server management (Windows, Linux, Mac, etc), network infrastructure, security and helpdesk support. All of these areas form the basic foundation of the IT backbone and digital signage is one of those technologies which have a great dependency on the IT framework. The design, stability of the overall IT infrastructure needs to work in order for the digital signage network to also be reliable and efficient.

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Category: Digital Signage Blog Info, Featured Post

Congratulations to Minicom, the winners of the Digital Signage Case Study 2008 competition! To view the winning entry visit the digital signage portal forum.

We received over 20 submissions from all over the world ranging from small private businesses to large scale corporations to manufacturers so a big thanks to all of the businesses who submitted their valuable case studies.

There was an interesting mix of digital signage solutions and the parties involved in delivering them. What we found most common amongst smaller businesses is that they operate with numerous partnerships and work together to provide the most cost effective digital signage solution for their customers. We did also notice that most of the businesses who submitted a case study ranged from various industries such as Information Technology, multimedia, video, sound and were not purely focusing in the Digital Signage industry.

Most of the submissions were confidential and bound by privacy agreements, so we have decided not to discuss any of the submitted companies and their clients. Although you might have missed out in winning this competition don’t feel disheartened because this year we will be running more competitions so make sure you regularly check this blog.

Once again, congratulations to Minicom and thanks to all that participated.

Category: Digital Signage Blog Info, Digital Signage Blog News, Digital Signage Case Study