Digital Signage Blog » Google

DOOH = Digital Out Of Home vs Digital Signage – who cares

DigitalSignageBlog — Tue, 17 May 2011 11:59:06 +0000

Before we first started our company advertise me – we didn’t have a clue what the industry was called and the different terminologies that was used to describe this booming industry. Back then, the idea of having advertisements or content such as menus, images, videos, weather feeds, and text displayed on digital screens was still at its infancy. Commercial plasma screens was becoming more popular and with the introduction of LCD screens, prices of plasmas was becoming more affordable. If you look at the below image of google trends for the term digital signage, you’ll notice that this term became more popular (from google’s search perspective) in 2007. I tried trending the term digital out of home and dooh but google responsed with “do not have enough search volume to show graphs.”

One of the terminologies that we were unfamiliar with was DOOH – to date we still don’t use this term that often since it has been replaced by Digital Signage. Now to me, the two terms DOOH and Digital Signage can be used interchaneably and I don’t care if there is a difference. One might say that DOOH (since it’s not at home) is a screen network in a public area and that digital signage can be located in a corporate building to display internal communications. To me, both are the same but Digital Signage sounds shorter and easier to say so we’ll stick with this.

If you have a different opinion let us know.

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Post tags: Advertisements, Clue, digital signage, Google, Google Trends, Graphs, Image, Images, Infancy, Internal Communications, lcd screens, Menus, Perspective, plasma screens, Search Volume, Sounds, Terminologies, weather

University of Melbourne Digital Signage Locations

DigitalSignageBlog — Wed, 04 May 2011 02:26:39 +0000

It’s interesting to see that the University of Melbourne has a Google Map of where their digital signage screens are located in their campus. In total (based on the information on the map) the University has 43 LCD screens and 1 Projector as part of their digital signage infrastructure. What’s more interesting is that they are using the NDS PADS system (based on a URL I discovered). The University uses this system to promote university events and initiatives to staff and students.

Here’s a map of their digital signage screens:

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Post tags: digital signage, Google, Google Map, Infrastructure, Initiatives, lcd screens, Projector, University Melbourne, University Of Melbourne

Weekend Fun: Can we beat wikipedia in the google search results rankings?

DigitalSignageBlog — Sat, 04 Sep 2010 11:45:28 +0000

Our http://www.advertiseme.com.au website has been on the first page of the Australian google search result for the term digital signage for many years now. I think just this year, we’ve managed to rank second on the list (minus the sponsored links).

If you don’t believe us follow these steps:

1. Clean your cache and temporary files
2. Go to www.google.com.au
3. Enter the term digital signage
4. Look at the second search result – we should be listed there
5. Click on our website and you’ll see what we’ve done to our website for the natural Search Engine Optimisation

Here’s a pic of what we see:

You can confirm this yourself if you don’t believe us.

Now as you can clearly see wikipedia is at the top of the listing. I was wondering this weekened whether there was any ways of getting our website to the top and beat wikipedia… anyone have any ideas?

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Post tags: digital signage, Fun, Google, Google Search, Google Search Results, Natural Search, Search Engine, Search Result, Search Results, Temporary Files, Weekened, Wikipedia, Www Google

Wave goodbye to Google Wave integration with digital signage

DigitalSignageBlog — Thu, 05 Aug 2010 21:36:43 +0000

Last year we talked about how the new Google product called Google wave could be integrated with digital signage (http://www.digitalsignageblog.com/2009/10/30/thinking-of-ways-on-how-to-integrate-google-wave-with-digital-signage/) and the possibilities were endless. I’m so sad to hear that Google have decided to discontinue the Wave product. It appears not everyone jumped on board with using this product and hence the reason why they have canned it. It was a good idea, the product seemed promising but it now has all come to an end. Oh well, I guess all the hype about the next email system confused everyone.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | One comment |
Post tags: digital signage, Email System, Google, Hype, integration, Poll Id, Possibilities, Sad, Wave Goodbye

Techie Question: Are there viewer hot zones on a digital signage screen

DigitalSignageBlog — Fri, 30 Apr 2010 12:47:15 +0000

Google calls this the golden triangle i.e the top right hand corner that most viewers would look at when loading the results of a google search and I was wondering whether this existed on a digital signage screen.

Does the hot zone depend on the type of content that is being displayed on the screen?

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 3 comments |
Post tags: Digital Id, digital signage, Golden Triangle, Google, Google Search, Hot Zone, Hot Zones, Screen Caption, Search Page

Weekend Fun: Wonder Wheel for digital signage

DigitalSignageBlog — Sun, 21 Feb 2010 12:03:08 +0000

This weekend I decided to play around with the google search features and stumbled across the “Wonder Wheel”. So what I did was I typed the search term “digital signage” in the google search bar. Google displayed the most relevant websites related to this search term, in Australia our advertise me and Digital Signage portal are on the 1st page and we’re pretty happy about this result.

Anyways, I clicked on Show Option at the top left hand corner above the first search result and it displayed several other options available. I clicked on Wonder Wheel and Google displayed this:

The google wonder wheel was released in May 2009 and basically displays relevant and related search results. In my particular example, the search results relating to digital signage where:
digital signage jobs
digital signage blogs
digital signage freeware
digital signage software
digital signage player
digital signage solutions
outdoor digital signage
digital signage download

So out of curiosity, I clicked on the term digital signage blog and we were’t surprised that this very blog was listed at the top of the results. What also happened was the wheel expanded to show another wheel. This is an interesting concept and it’s something that everyone should be aware of.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 2 comments |
Post tags: advertise, australia, Blogs, Curiosity, digital signage, digital signage player, Digital Signage Software, Digital Signage Solutions, Freeware Software, Fun, Google, Google Search Bar, Jobs, Left Hand Corner, Outdoor Signage, Poll Id, portal, Relevant Websites, Search Features, Search Google, Search Result, Wheel, Wonder Wheel

Thinking of ways on how to integrate Google Wave with Digital Signage

DigitalSignageBlog — Fri, 30 Oct 2009 02:32:12 +0000

Google has recently invited selected google account members to the “google wave”, and just recently I was wondering how Advertise Me could integrate this new communication tool with digital signage. Fortunately, the digital signage players we use will allow us to quite easily integrate google wave as the system is web capable.

If I understand how google wave works correctly, it would mean that updating content will be easier than before and it may also mean that a CMS (Content Management Server) may no longer be needed. I’ll stop here and keep pondering and brainstorming.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | One comment |
Post tags: Account Members, advertise, Cms Content, Communication Tool, Content Management Server, digital signage, Google, New Communication, Poll Id, Wave System

Advertise Me Interviews Ronni CEO of Minicom Digital Signage

DigitalSignageBlog — Wed, 12 Aug 2009 04:00:52 +0000

Many of us in the digital signage industry have in one way or another read their blog, heard or even used one of their products – I’m referring to no other than Minicom.

This week we had the opportunity to turn the tables around and interview Ronni, the CEO of the Minicom Digital Signage Division:

advertise me:	Hi ronni, thanks for joining us for this interview – I know you’re a hard man to catch with your busy schedule.
Ronni:	Thank you for having me. Yes, it has been a very busy first half year.
Advertise Me:	I thought we’d start something different today and want to firstly ask you what’s your “elevator pitch” when meeting new or potential clients (our readers)?
Ronni:	Minicom Digital Signage is an established and recognized pioneer in the digital signage market, hence, we believe and are trusted that we know the market, the application and the needs. Our solutions control, extend and distribute multimedia and communication between the players and screens, making sure the message gets across… Our solutions reduce TCO and ease the DS deployments by providing the platform for in-site content distribution based on innovative technology.
Advertise Me:	Please tell us a little about how Minicom Digital Signage started with Digital Signage, and what was the inspiration behind the business?
Ronni:	Minicom Digital Signage has been a leading vendor for control and communication solutions in the computerized classrooms. Roughly ten years ago, we discovered that some of our integrators had been using the educational solutions to extend and distribute video signals in digital signage applications. This was during the days when you typed “digital signage” in Google, Google returned large format plotter printers. This is how we entered this market and swiftly recognized that we stepped into a major development, if not to say even advertising revolution. Since then we have been totally focused on the digital signage application, without looking left or right, resulting in a high degree of expertise. Other vendors come from the Pro-AV field, hence are more generalists and as a result of this they provide less focused solutions, answering the specific digital signage needs.
Advertise Me:	Over the years, Minicom Digital Signage has proven to be a strong provider and leader of Digital Signage products, so what makes Minicom Digital Signage so successful?
Ronni:	Once again: focus. Whoever turns to us, knows that we have accrued a decade of experience. We talk to all participants in the value chain on a daily level and maintain outstanding partnerships with most of the players in any layer of the market. We have recognized that the installers play an important role and consider the network owners as the effective endusers.
Advertise Me:	There is now a trend of increasing Digital Signage solutions using Software as a Service (SaaS). What is your opinion on this?
Ronni:	I believe it is part of the effort of the players in the market to find a suitable, competitive business model while maintaining an ongoing revenue stream. The digital signage market is project based, so for technology providers there is the challenge of captivating customers over a longer period of time. SaaS can be a win-win solution: at the one hand it dramatically reduces the capital expenditures for the network owners, at the other hand it provides the software vendors an ongoing, constant flow of income. I do believe that the model will further evolve and at the end of the day the industry will be more service driven.
Advertise Me:	Quite a number of companies, including Minicom Digital Signage, are now starting to integrate their solutions with environmentally friendly plans. Can you elaborate on how Minicom Digital Signage is playing their part for a greener world?
Ronni:	Our solutions reduce by their nature electricity consumption. With our architecture there is no need for a PC next to each screen. You may backrack all of the players in a single, secured room and dramatically reduce the number of PCs required since several displays can be fed from the same player. Furthermore, with our management platform, we allow all displays to be switched off when the shop closes. Besides, our technology is agnostic to the display, PC and SW vendors, hence, when upgrading a system, it doesn’t need to be swapped out.
Advertise Me:	What has been the most successful and popular Minicom Digital Signage product?
Ronni:	The DS Vision 3000 series has been a breakthrough in the market. Not only it carries full HD (1080p) signals as far as 600m and more, but it offers a built-in management platform, allowing to access and manage the display’s management port.
Advertise Me:	Do you have any advice for people who are planning to start a business in the digital signage industry?
Ronni:	There are lots of experienced and less experienced persons attracted by the positive vibrations coming from our market. Obviously, the lesser educated ones will not only burn themselves, but their customers will also suffer. It happens too often that a customer comes to us, asking us to it right after he had one-two failures before. So the bottom line for newcomers is to really understand the application, from content to measuring. There is no quick money in this market and competition is getting more intense. In any event, partnering with more experienced, established companies will always be an added value and accelerate the entry.
Advertise Me:	What is the Minicom Digital Signage Certified Reseller program and why should businesses partner with Minicom Digital Signage?
Ronni:	As mentioned, we invest a lot of attention and money into our long year old partnerships. Many of them have originated from the partner program. Networking is an important aspect in the market as we need each other in projects. Minicom Digital Signage, being a pioneer in the market, has a lot of legacy value to offer and with the partner program we provide access to these assets.
Advertise Me:	This is our final question. What do you see as the next “BIG THING” in digital signage?
Ronni:	I am not a prophet and we are driven by evolution, rather than revolution. So by nature it is hard to answer this question. However, we do observe an increasing engagement by more important players from the traditional advertising and OOH markets in the digital signage playground. This will ultimately change the rules of the game and lead to major consolidations.
Advertise Me:	Ronni, thanks for taking part in this interview and we hope to speak to you again in the near future.
Ronni:	Thank you very much. It has been my pleasure and honor.

To read more interviews click here: http://www.digitalsignageblog.com/category/digital-signage-interview/

About Minicom

World leader in “last mile” connectivity – Flawless transmission of audio, video and serial signals has enabled Minicom Digital Signage to become the leader in the production of advanced multimedia distribution and extension solutions for the digital signage marketplace. The digital signage industry has come to rely on Minicom‘s CAT5 and optical fiber-based hardware systems to deliver high resolution, high performance multimedia content. Today over 50% of all “last mile” deployments worldwide depend on Minicom technology.

To read more interviews click here: http://www.digitalsignageblog.com/category/digital-signage-interview/

About Advertise Me:

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

offer the most affordable and cost effective solutions tailored to your specific business needs.
provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.

Visit our website at www.advertiseme.com.au for more information.

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Post tags: Busy Schedule, Caption, Ceo, Communication Solutions, Content Distribution, digital signage, ds vision, Educational Solutions, Elevator Pitch, environmentally friendly, Format Plotter, Google, Google Google, Half Year, Hard Man, Innovative Technology, Inspiration, Integrators, Interviews, Minicom, Signage Industry, Start Something, Video Signals

Translator on the DigitalSignageBlog.com

DigitalSignageBlog — Wed, 05 Aug 2009 06:02:09 +0000

For those of you that didn’t know, we have provided you the facility to use the Google translator to translate these blog posts in different languages. At the moment, you can translate these posts in German, Spanish, French, Italian, Portuguese, Japanese, Korean, Russian and Chinese Traditional. So no matter what language you speak, click on the flag at the top right hand column and Google will translate the post for you.

Happy reading… in whatever language you read.

Here’s some of the translations (don’t blame us if it doesn’t make sense):

German

Für diejenigen unter Ihnen, die nicht wissen, haben wir Ihnen die Möglichkeit zur Nutzung der Google-Übersetzer, um diese Blog-Posts in verschiedenen Sprachen. Im Moment, können Sie diese Beiträge in Deutsch, Spanisch, Französisch, Italienisch, Portugiesisch, Japanisch, Koreanisch, Russisch und Chinesisch Traditional. Also, egal welche Sprache Sie sprechen, klicken Sie auf die Flagge oben rechts in der Spalte und Google setzt die Post für Sie.

Viel Spaß beim Lesen … in welcher Sprache, die Sie lesen.

Spanish

Para aquellos de ustedes que no saben, siempre y cuando la posibilidad de utilizar el traductor de Google para traducir estos mensajes de blog en diferentes idiomas. Por el momento, puedes traducir esos puestos en alemán, español, francés, italiano, portugués, japonés, coreano, ruso y chino tradicional. Así que no importa qué idioma habla, haga clic en la bandera en la parte superior derecha de la columna y Google se traducirá el puesto para usted.

¡Feliz lectura … en cualquier idioma que leer.

French

Pour ceux d’entre vous qui ne connaissent pas, nous vous la facilité d’utiliser le traducteur de Google pour traduire ces messages blog en différentes langues. Pour le moment, vous pouvez traduire ces messages en allemand, espagnol, français, italien, portugais, japonais, coréen, russe et chinois traditionnel. Donc, quel que soit votre langue, cliquez sur le drapeau en haut à droite de la colonne et Google se traduira par la poste pour vous.

Bonne lecture … quelle que soit la langue que vous lire.

Italian

Per quelli di voi che non sanno, abbiamo fornito la possibilità di utilizzare il traduttore di Google per tradurre questi blog in diverse lingue. Al momento, si può tradurre questi posti in tedesco, spagnolo, francese, italiano, portoghese, giapponese, coreano, russo e cinese tradizionale. Quindi, non importa quale lingua si parla, fare clic sulla bandiera in alto a destra colonna e Google si tradurrà il posto per voi.

Buona lettura … in qualsiasi lingua che si leggono.

Portuguese

Para aqueles de vocês que não sabem, temos desde que a facilidade de usar o Google Tradutor para traduzir esses posts em várias línguas. No momento, você pode traduzir estes lugares em Alemão, Espanhol, Francês, Italiano, Português, japonês, coreano, russo e chinês tradicional. Então não importa o idioma que você fala, clique na bandeira na parte superior direita coluna eo Google irá traduzir o post para você.

Boa leitura … em qualquer idioma que você lê.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 4 comments |
Post tags: Allemand, Ces, Different Languages, French Italian, German Spanish, Google, Hand Column, Japanese Korean, Poll Id, Portugais, Portuguese, Translate, Translations, Translator

Digital Signage and Google Chrome OS

DigitalSignageBlog — Fri, 10 Jul 2009 04:00:59 +0000

Today’s great news is that Google is planning to release it’s own OS called Google

Chrome OS and will compete against the almighty Microsoft Enterprise. We believe this is great news for the digital signage community because of the following reasons:

1. It’s Open Source and will be free. Moving towards an open source OS, will provide a significant savings to you and your clients.

2. According to Google, the Chrome O.S is fast and efficient. This is perfect for digital signage.

3. It’s lightweight – you will be able to install this on a netbook and run your digital signage application.

4. Its secure – like the Google Chrome browser, Google has designed the security architecture of the OS so that users don’t have to deal with viruses, malware and security updates. This means spending less time patching!!!

5. Designed for the web – since most companies are now moving towards SaaS then this is a perfect match.

We look forward to testing various digital signage software on the Google Chrome and we can’t wait to get our hands dirty.

And a final note: Thanks google for making our life easier and cheaper for everyone!

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 3 comments |
Post tags: Chrome, digital signage, digital signage player, Digital Signage Software, Google, Great News, Malware, microsoft, Microsoft Enterprise, Netbook, Open Source Os, Own Os, Perfect Match, Poll Id, SaaS, Secure Browser, Security Architecture, Security Updates, Testing Software, Viruses, Www Google

Digital Signage and Google Trends

DigitalSignageBlog — Wed, 24 Jun 2009 05:30:59 +0000

Out of curiosity I decided to perform a Google trend search for the term digital signage – the exact term “Digital Signage” was performed to see what the trend has been over the years. From the image on the left, you can clearly see that the number of people searching for this term has increased over the years and I believe it will constantly continue to grow. But what I was more surprised from the information Google Trends provided was the regions that provided the highest searches. The majority of these regions where the Asian countries.

Here are the results:

Regions

1. Taiwan
2. Malaysia
3. South Korea
4. South Africa
5. Singapore
6. India
7. Canada
8. New Zealand
9. Australia
10. United States

From these results can one assume that there is a higher demand (based on search trends) for digital signage in Taiwan or Malaysia (I’m quite surprised to see malaysia being ranked second on the list) compared to countries like New Zealand, Australia and the United States?

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: Asian Countries, Canada, Curiosity, Digital Id, digital signage, Google, Google Search, Google Trends, Graph, India, New Zealand Australia, Poll Id, Search Trends, Singapore, South Africa, South Korea, Taiwan, Trend, United States