DOOH = Digital Out Of Home vs Digital Signage – who cares

DigitalSignageBlog — Tue, 17 May 2011 11:59:06 +0000

Before we first started our company advertise me – we didn’t have a clue what the industry was called and the different terminologies that was used to describe this booming industry. Back then, the idea of having advertisements or content such as menus, images, videos, weather feeds, and text displayed on digital screens was still at its infancy. Commercial plasma screens was becoming more popular and with the introduction of LCD screens, prices of plasmas was becoming more affordable. If you look at the below image of google trends for the term digital signage, you’ll notice that this term became more popular (from google’s search perspective) in 2007. I tried trending the term digital out of home and dooh but google responsed with “do not have enough search volume to show graphs.”

One of the terminologies that we were unfamiliar with was DOOH – to date we still don’t use this term that often since it has been replaced by Digital Signage. Now to me, the two terms DOOH and Digital Signage can be used interchaneably and I don’t care if there is a difference. One might say that DOOH (since it’s not at home) is a screen network in a public area and that digital signage can be located in a corporate building to display internal communications. To me, both are the same but Digital Signage sounds shorter and easier to say so we’ll stick with this.

If you have a different opinion let us know.

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Post tags: Advertisements, Clue, digital signage, Google, Google Trends, Graphs, Image, Images, Infancy, Internal Communications, lcd screens, Menus, Perspective, plasma screens, Search Volume, Sounds, Terminologies, weather

Digital Signage and Google Trends

DigitalSignageBlog — Wed, 24 Jun 2009 05:30:59 +0000

Out of curiosity I decided to perform a Google trend search for the term digital signage – the exact term “Digital Signage” was performed to see what the trend has been over the years. From the image on the left, you can clearly see that the number of people searching for this term has increased over the years and I believe it will constantly continue to grow. But what I was more surprised from the information Google Trends provided was the regions that provided the highest searches. The majority of these regions where the Asian countries.

Here are the results:

Regions

1. Taiwan
2. Malaysia
3. South Korea
4. South Africa
5. Singapore
6. India
7. Canada
8. New Zealand
9. Australia
10. United States

From these results can one assume that there is a higher demand (based on search trends) for digital signage in Taiwan or Malaysia (I’m quite surprised to see malaysia being ranked second on the list) compared to countries like New Zealand, Australia and the United States?

Feel free to submit your answer as a comment.

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Post tags: Asian Countries, Canada, Curiosity, Digital Id, digital signage, Google, Google Search, Google Trends, Graph, India, New Zealand Australia, Poll Id, Search Trends, Singapore, South Africa, South Korea, Taiwan, Trend, United States

Digital Signage Blog » Google Trends

DOOH = Digital Out Of Home vs Digital Signage – who cares

Digital Signage and Google Trends