The following klip is submitted by Saori from Narita airport in Japan.
It shows a collage of large screens aligned together to create a long digital signage display.

Thanks Saori for sharing your klip with us.

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Category: Digital Signage Klips

This week’s klip is sent in by Jenny, from Sapporo Japan. Japan is one of the most technologically advanced country and apparently digital signage is everywhere. continue reading »

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Category: Digital Signage Klips

Interview with Richard Heslett, product manager, Christie® MicroTiles™, Christie Digital Systems USA, Inc. He is responsible for product lifecycle management: identifying and evaluating market opportunities, defining product requirements and developing sales and marketing strategies. continue reading »

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Category: Digital Signage Interview, Featured Post

This week’s klip is sent in by Frank, who works for a company called Arcoiris TV network. They own a digital signage network inside supermarkets in Miami, Florida, USA.

As you can see from the pictures, the screens are located at the checkout. Obviously, this is the most ideal location as you have customers waiting in line to be served.

Thanks Frank for sharing this with our readers.

Digital Signage Supermarket in Miami Florida USA

Digital Signage Supermarket Miami Florida USA

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

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Category: Digital Signage Klips

This weekend I decided to play around with the google search features and stumbled across the “Wonder Wheel”. So what I did was I typed the search term “digital signage” in the google search bar. Google displayed the most relevant websites related to this search term, in Australia our advertise me and Digital Signage portal are on the 1st page and we’re pretty happy about this result.

continue reading »

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Category: Digital Signage Weekend Fun

If you’ve seen the movie Avatar then you should know that I’m refeering to when I mention about 3D. Yes, 3D technology is now becoming more affordable but importantly its catching the attention of the digital signage industry. Various screen manufacturers have released 3D screens that do not require the use of 3D glasses. As more of these screens are being installed in retails stores or corporate offices, businesses will need 3D content to place on these screens.

continue reading »

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Category: Digital Signage Blog News

We were clearing up some of our documents and stumbled across one of our very first digital signage proposals and we thought we’d share some of this with you all. Just keep in mind that this was one of our very first proposal…

In today’s day and age, the Internet and email technology has revolutionised the way we communicate with people all over the world. Both of these technologies are critical and vital to the operations of any business. Without these technologies, your employees and company will come to a standstill.

Moving forward with technology, digital signage is a new form of digital medium for corporate businesses with multiple offices around the world to deliver dynamic messages to its employees. It is a proven fact that dynamic images and information attract more attention than static images such as posters or billboards by a factor of 10.

XXX  is a large global organisation and it can embrace this technology by keeping its local and remote employees up to date with; business events (National Sales Conferences, annual Christmas party), corporate headlines (the launch of new xxx products or systems) and local business effecting announcements (building renovations, Information Technology business interruptions).

What is digital signage?

Digital signage is the method of displaying multimedia content on a display unit such as a LCD screen, a plasma display panel, a monitor, a video wall composed of a number of screens to deliver informative and entertaining content to employees, visitors, captive audiences and passers by.

As opposed to still images, multimedia content is the new standard of digital communication. The information presented to your viewers will not only be exciting but also captivating.

Benefits

XXX can use the digital signage technology to impress both its visitors and employees. Imagine the following scenarios:

Your visitors are standing at your reception desk signing the visitor’s book. They look up and their eyes are caught by a large LCD screen. A message is displayed “Welcome to XXX.” The message fades and the next message appears “Dear visitor, please ensure your visitors badge is visible at all times whilst on XXX premises. Please also remember to sign out before leaving. Thank you and enjoy your visit.” The system can also be used to display Training timetable information (training name, time and locations) and help guide your visitors to the training rooms.

Your employees walk into the office and their eyes are caught by the LCD screen. There is a message on the screen “Reminder: Flash Presentation at 11:00 AM”. In this particular scenario, the system is being used as a bulletin board to efficiently remind staff of particular events.

Your employees are eating in the cafeteria, the LCD screen displays the message at all sites with the following “advertise me Christmas countdown: 2 days to go. Visit http://www.advertiseme.com.au for more information.” Staff members are updated with important company information.

There are infinite possibilities and scenarios where your business can benefit from this evolving digital signage technology. Take the step now and you will notice the difference.

Just by simply introducing the digital signage technology to XXX’s corporate environment, Advertise Me can guarantee the business can achieve the following:

• Promote new products to its employees
• Increase awareness of critical business projects to employees
• Improve business image to visitors and the public
• Achieve recognition from competitors by being the first YYY company to use this technology
• Keep employees informed with information with eye catching presentations

Proposal

A typical digital signage network consists of a small form factor Personal Computer, a 32 inch LCD TV (inclusive of a mounting bracket) and the digital signage software.  Our proposal for XXX is slightly different and is as follows:

• XXX will supply Advertise Me with a PC which meets our technical specifications. This will ensure that the PC has been qualified by a XXX employee and conforms to the XXX standards.
• We will supply XXX with a 32 inch LCD TV as a minimum or for an additional cost, upgrade to a larger screen size LCD.
• We will install, configure and support the software on any PC that is connected to a stand.
• Provide basic training to either IT staff or XXX employees who will manage the system
• Provide on-site maintenance for the equipment and software

XXX has the option to have the digital network set up on its own private network or on the Advertise Me network. Our preference is to have the PC’s on our network so that we can monitor and remotely manage each stand. We will provide Internet access points at each stand and set up VPN (Virtual Private Network) tunnels with the highest security back to our network. We will then provide XXX with access to the players via our network.

There are ZZZ XXX offices based in Australia; [locations]. At each location we propose to have an stand at the reception desk, and one in the cafeteria/lunch area. At XXX we can additionally add another stand in the Hub.

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Category: Digital Signage Blog Info

This week’s klip is sent in by Christine, a regular commuter to work by train in Sydney, one day notices that the destination board has failed.

Being an everyday commuter, luckily she is able to just follow the path she walks everyday and get to the correct platform. But for others, it may be a nightmare.

Thanks Christine for sharing.

Christine from Sydney, a regular commuter on the public train network snaps an unpleasant surprise to start her day

Cityrail destination board gone wrong

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Category: Digital Signage Klips

This weeks digital signage Klip is from Nikki and it’s about a video klip of an innovative and unique digital wayfinding signage on board a the Oasis of the Sea ship.

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Category: Digital Signage Klips

Besides the hot and then rainy weather in Sydney Australia, we thought we’d do something crazy and clean up our spammed comments since it was taking up a considerable amount of space in our database. We had 23,123 comments marked as spam since the beginning of last year and most of them were not relating to digital signage. The process of cleaning up this spammed comments in Wordpress isn’t as straight forward as I thought it would be. Under the Edit Comments section there is a button called “Empty Spam”. Obviously I want to empty  these comments so when I click on the button the process seems to time out… probably due to the number of spam comments. I basically end up getting a white page after about 40 seconds. When I logged back in to see how many spam comments were removed, the system somehow managed to remove about 1000 comments before it timed out – that’s what I’m guessing happened. If you do the maths, I had to do this about 20 times and I also just calculated that the ratio of the number of post to the number of spam comments  is approximately 1:107 – this is a large number?

So, to avoid this in future we will aim to remove spam comments on a monthly basis and please… don’t spam our digital signage blog. We have noticed several businesses adding their website links in their comments, although we don’t prevent you from doing so or added a plugin feature to automatically remove these, it does look a “bit” obvious on what you’re trying to do.

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Category: Digital Signage Weekend Fun

We received several short video klips from Hiro in Japan. The videos gives us a good idea of how digital signage has been implemented in  Japan both in stores and also outdoors. This helps everyone understand how digital signage has been implemented in other countries and we look forward to receiving more Klips from other parts of the world. You can send them to us via email info@digitalsignageblog.com – for more information read the following post http://www.digitalsignageblog.com/2009/12/04/klips-share-your-digital-signage-snap/.

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Category: Digital Signage Klips

It’s nice to see several members of the digital signage portal taking advantage of the myBlog feature. For those of you who haven’t used this feature before it basically allows registered members to create their own blog entries and share this with the rest of the digital signage community. We realised that some of you don’t have a business blog or don’t have either the technical expertise or knowledge to set one up. So we’ve done most of the hard work for you. All you have to do now is just post your entries. All you need to do is register and post away. If you need help read this F.A.Q.

To view the latest myBlog entries visit http://www.digitalsignageportal.com/myBlog/

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Category: Digital Signage Blog News

There seems to be quite a hype about Intels latest technology and I can see why. Have a look at this video and read some of the comments.

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Category: Digital Signage Weekend Fun

At the end of last year we asked our readers (http://www.digitalsignageblog.com/2009/12/04/klips-share-your-digital-signage-snap/) to send us digital signage Klips so we can share with the rest of the world. We decided to kick off the year with our own Klips that we’ve taken whilst being out and about. You can view these here http://tweetphoto.com/user/advertisemeAU and make sure you follow us in twitter (http://www.twitter.com/advertisemeAU) so you can receive our latest updates. Let’s review some of these digital signage Klips and implementations:

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Category: Digital Signage Klips

First of all, Happy New Year to all our readers – we hope you had a relaxing break and are energised for another year of digital signage. To kick off the year, we decided to engage our techie community and discuss about the importance of NTP.

NTP stands for Network Time Protocol and is commonly used to synchronise a computer’s/digital signage player’s date and time with a specific time source server. It can be a hardware based  GPS time source server from Symmetricon which I’ve used in the past, an Internet NTP server – see ntp.org for more information, or even your local Windows Active Directory Server can be used as a time server. The most challenging part when using NTP is ensuring that your actual source server has the correct date and time.

Most digital signage businesses should know what I’m talking about since ensuring the Content Management Server and digital signage player’s date and time are all in synch is crucial for any large digital signage network especially when used for scheduling content.

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Category: Digital Signage Blog News

In the busy city of Adelaide (in South Australia) lies the popular stretch of shops in Rundle Mall. There is no other perfect place for this large piece of real estate to impress than to be suspended high up in full view of passers-by. Perfect for the festive season and Christmas shopping, this large LED screen creates entertainment for all.

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Category: Digital Signage Klips

Christmas is fast approaching and we decided to review a product before the end of this year. It has taken us a while to complete this review as it involved using a video camera and editing the video but from this experience we can hopefully improve our processes and review more products next year.

AS7 Audio Tripper

Reviewed By: Advertise Me

continue reading »

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Category: Digital Signage Reviews

Thanks to all who have sent in their klips to us this week.

This weeks chosen klip is yet again another snap from the airport. This is a magnificent snap of digital signage in great use.

This weeks klip is from Joe from Squeak waiting at Sydney’s domestic airport.
The large LED screen lights up the entrance hall as you walk in through the check gate.

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Category: Digital Signage Klips

Here we would like to introduce a new section called Klips. This allows anybody anywhere in the world to share their digital signage moment with the rest of our readers.

If you would like to share your digital signage snap with us and the digital signage community, please send in your klips to info@digitalsignageblog.com with a brief of your snap, including location where it was taken, your name and/or business name.

At the end of each week we will select a few interesting klips and post them here. So keep an eye out, and get snapping!

continue reading »

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Category: Digital Signage Klips, Featured Post

When it comes to protecting your investment, physical security should be considered for any digital signage installation. Whether its for outdoor or indoor purposes, enclosures are the best form of physical protection. We previously touched upon some of the other security considerations in two of our previous posts called “How secure is your digital signage solution?” and “Secure your digital signage solution – here’s why“.

Enclosures are primarily designed to protect the display screens from:

• the environment – direct sunlight or extreme weather can cause damage to the screen
• theft – fortunately we haven’t come across this situation but I’m sure others around the world have experience this
• physical damage – vandalism is quite common in public areas continue reading »

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Category: Digital Signage Blog Info

Shopping centres attract over $8 million customers each week nationally, so when you have these pairs of eyes walking in the shopping centres who would want to have the biggest screen to attract the attention of these customers. Using digital signage for advertising in shopping centres is one of the biggest revenue making streams and obviously we know the reason why…. exposure. continue reading »

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Category: Digital Signage Blog News

This week we had the opportunity to drive the Audi A4 convertible and we realised how most luxury cars or new model cars will have LCD screens. These are the perfect opportunities to utilise these screens for digital signage and I wonder how many car manufacturing companies are actually thinking about this.

Audi A4 Convertible Front

Audi A4 Convertible Dashboard

continue reading »

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Category: Digital Signage Weekend Fun, Featured Post

Coincidently on my third trip back to Melbourne for a digital signage project rollout, I came across something that is too familiar to me.

Digital Signage gone wrong

Almost 9 out of 10 times when digital signage goes wrong through my observations, they are running Windows. There is no perfect system out there regardless what hardware, operating system, or configuration you may have, but according to Murphy’s Law, when something does go wrong how do control it? Does your software allow you to show an exception or alternate display?

Weirdly enough, these observations have now become second nature to me, whereby I notice all other people would just walk right past it. Not to mention the urge for me to take out my blackberry to snap it.

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Category: Digital Signage Blog Info

Its been a crazy past many weeks for us here at advertise me. In the past 2 months gone, I’ve been hopping between different cities every week for digital signage installations and meetings.

It is interesting to see where each city is at with the influence of digital signage, and I have noticed that the usage of its application differs between different regions across the country. However one of the disappointing things that I have picked up is the management of downtime for systems going offline. In less populated cities, when a screen goes offline it can be left like that for days without anybody coming to its attention. In more populated cities, the screen will be back live again by the afternoon, or the next day at latest.

I’ve got a couple more places to go before the end of this month, and that should leave me with an open, but not easy December where I can get my feet back on the ground and plan for the next year. By gosh its mid November already and Christmas is just around the corner!

Telstra building in Melbourne

Offline Screen in Perth Domestic Airport

Has anybody found any other trends with digital signage applications across different regions of your country?

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Category: Digital Signage Blog Info

This weekend we almost missed an important event that was created and organised through the facebook events application. For some reason, the event displayed the correct date on the Facebook website, but on the iphone and the blackberry it showed the incorrect date (using the mobile application) – the reminders were not triggered because of this issue. My guess is that there is probably an issue related to the timezone (ie Australia). Does anyone else have the same issue?

If you’re integrating facebook with your digital signage application and are displaying events just make sure you check and test that the dates are displaying correctly before publishing this to the screens.

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Category: Digital Signage Blog News

During one of our business trips to Brisbane Australia, we visited the Brisbane casino. When a colleague of mine told me the building I was looking at was the casino, I didn’t believe him. This is what I saw:

From the outside it looked like a museum, but it was not until we actually walked into the building that I couldn’t believe my eyes – it was a casino and most surprisingly digital signage was everywhere. Unfortunately I couldn’t take any photos of the screens but I noticed that each of the playing tables there was a screen displaying information. I was particularly intrigued about the roulette table, since the screen instantaneously displayed the winning number as soon as the ball landed. I stood there for a while trying to figure out how this was achieved and I came to the conclusion that the digital signage system included a sensor to determine where the number landed on the roulette table. Does anyone else know how this actually works? I also came up with the silly idea that someone watching through one of the cameras was typing this information in the system….

There were screen literally everywhere you looked; at the top of the teller stands, at the waiting areas, at the cafe, at each table and pretty much in every corner of the room. This got me thinking how maybe we should target and approach casinos with a good innovate digital signage system.

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Category: Digital Signage Blog News

Today, the digital signage portal (http://www.digitalsignageportal.com) has reached 300 members… although these numbers may seem small but we think it’s a good achievement considering we haven’t spent that much time to market and grow this website.

Next year we have a number of goals we plan to achieve and we have already started planning for some of these changes. One of them is offering advertising to selected digital signage companies (if you are interested please email info@digitalsignageportal.com) but more importantly we will revamp the design and layout of the website.

For those of you who haven’t visited the portal yet, what are you waiting for? Registration is free.

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Category: Digital Signage Blog News

Google has recently invited selected google account members to the “google wave”, and just recently I was wondering how Advertise Me could integrate this new communication tool with digital signage. Fortunately, the digital signage players we use will allow us to quite easily integrate google wave as the system is web capable.

If I understand how google wave works correctly, it would mean that updating content will be easier than before and it may also  mean that a CMS (Content Management Server) may no longer be needed. I’ll stop here and keep pondering and brainstorming.

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Category: Digital Signage Ideas

Eye tracking analytics has become one of the next big things in digital signage. We came across an open source eye tracking software which uses ordinary web cameras called opengazer. http://www.inference.phy.cam.ac.uk/opengazer/ We didn’t have enough time to test the application but here’s a video from their website:

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Category: Digital Signage Blog Video

Several weeks ago I was in the Adelaide airport and I was surprised on how different the airport digital signage screens was being used and implemented there. This is what I saw:

Digital Signage At Adelaide Airport

If you look at the screen closely, you’ll notice that on the top right hand section there is a banner stating “Advertise Here…”. This is the first time I’ve seen an airport trying to promote advertising space which is great to see.

Digital Signage At Adelaide Airport

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Category: Digital Signage Blog Info