Undoubtedly the smallest digital signage player we’ve seen on the market – the size is 105(W) x 26(H) x 83(D) mm
. The Spinetix [pronounced as "spenetix" or something like that] player is one great little unit and we’re currently testing and reviewing the product so watch this space. Apparently the unit has lifetime warranty!!!

Here’s some pictures of the unit.

Digital signage player spinetix front

Digital signage player spinetix back

Here’s the specs of the unit:

Digital Display Compatibility
Aspect ratio 16:9, 16:10, 4:3 (horizontal & vertical)
Video output 50/60 Hz: 720p (1280×720), XGA (1024×768), WSVGA
(1024×640), WVGA (768×480), 576p (720×576), 480p
(720×480), SVGA (800×600), VGA (640×480), EDID
24/25 Hz: 1080p (1920×1080; only for semistatic content)
Video connectors HDMI (incl. digital audio), DVI via adapter. VGA (DB15 HD
connector). Simultaneous use of HDMI and VGA possible
Media Format
Description language SVG Tiny 1.2+ (Scalable Vector Graphics)
Media synchronization SMIL 2.1 (Synchronized Multimedia Integration Language)
Still image formats JPEG, PNG, GIF, SVG
Supported video codecs Up to SD resolution: MPEG-4 ASP, MPEG-2, MPEG-1,
H.264, MJPEG, Microsoft VC-1 (Windows Media Video 9)
Supported audio codecs MPEG audio layer 1/2/3 (MP3), ITU G.711, G.722,
G.729,PCM, Microsoft WMA, Real Audio
Media container formats AVI, WMV/WMA, VOB, AIFF, OGG, WAV, MOV (Quicktime)
Streaming media protocol MMS, RTSP, RTP, SDP, HTTP; Uni- & multicast
Import filters provided for Flash 9, Microsoft PowerPoint presentations, BMP, TIFF,
XPM, WBMP, PNM bitmaps
Scripting language PHP5, JavaScript, ECMAScript
Content scheduling iCalendar (RFC2445)
Graphic Effects Engine
Graphic effects language SVG Tiny 1.2+
Vector graphics primitives Rectangles, polygons, paths with lines, elliptical arcs and
Bezier curves, text areas, linear and radial gradients
International text support Unicode standard compliant with bidirectional text support
Font file formats TrueType and OpenType
Animation capabilities Color, gradients, transparency level, audio volume, motion
along a path, translation, scaling, rotation, clipping
Animation modes Discrete, linear, paced and spline interpolation
Specialized Applications
Kiosk applications Touch screen, keyboard/joysticks/gamepads/mouse, HID
I/O devices via USB 2.0 or user defined serial port, with
touch screen calibration
Event management Real-time event communication for triggering content
changes on-demand
Time synchronized Millisecond accuracy, for unconstrained
video wall configurations
Streaming Video and audio streaming compatibility, including
live TV streamers
Network
Connectivity Ethernet 10/100 Mbit/s (RJ-45), IEEE 802.3u, 802.3x
3G connectivity through USB modem stick;
Protocols DHCP or fixed address; IPv4; IPv6;
Remote configuration HTTP(S) configuration server, password protected
Content administration WebDAV server, password protected
Other protocols SNMPv1/v2c, NTP, Zeroconf
Content updates Pull mode, push mode, server based

Storage
Internal storage 2GB solid state
External storage Flash drives and hard disks via USB 2.0 port

Physical Specification
Size 105(W) x 26(H) x 83(D) mm
4.13’(W) x 1.02’(H) x 3.27’(D)
Weight 190g / 6.7 oz
Power supply 5V DC, typ. 0.4A (2W)
Power supply input 100-240V 50-60 Hz, max input current 0.6A
Operating temperature 0-40ºC / 32-104ºF; 10-90% RH
Storage temperature -25ºC to 45ºC / -13ºF to 113ºF; 10% to 90% RH
Real time clock Min. accuracy 1 minute/month free running, battery
backed
Serial RS232, up to 115200 bauds, mini-jack 3.5mm
Analog audio output Line level, stereo, mini-jack 3.5mm

Category: Digital Signage Blog Products, Digital Signage Reviews

There are a number of ways to connect your digital signage player to the Internet and to your local network. The most basic method of connecting your digital signage player to the network is via a Network Interface Card on the player.  But what happens when you don’t have a local network setup or when there is no CAT5/6 cabling in place for your digital signage player?

If you’re in this situation then most likely you’ll either use a wireless network card or a 3G modem. In this post I want to focus on providing basic steps in setting up your digital signage player with a 3G modem. I will be assuming that your player does not have a SIM slot and does not support 3G modems so your only option would be to use a 3G modem router. You will need the following items:

• digital signage player
• USB 3G Modem – we used a pre-paid Vodafone modem
• 3G modem router – there are many brands and manufacturers but the one we used was a TP-LINK 3G/3.75G Wireless N router (Model TL-MR3420)

The first thing to do is setup the network settings on your digital signage player to use DHCP. This means that when it is connected to the network it will obtain a Dynamic IP address. If it’s a new digital signage player, it will most likely already be configured for DHCP but if not then simply change it’s network settings. Once you physically connect the digital signage player to the router via a standard network cable, it will automatically assign an IP address.

Now, before buying a 3G modem router you need to make sure it supports the actual 3G modem you’re planning to use. If it does, then once it’s plugged in the router, it will automatically use the correct modem drivers. If not either change the router or constantly check the manufacturer website to see whether the drivers has been released.

On the 3G modem router, you will need to setup the APN and Dial Number. An example is below:

Generally, the 3G Modem router will have preselected ISP settings but for us we spent a few hours trying to figure out why our Vodafone USB 3G modem would not connect to the Internet. After  researching and troubleshooting for almost 1 hour, we found the cause of the problem.  The 3G Modem router has predefined Mobile ISP settings e.g Vodafone (Australia) configured, but what we discovered was that since we were using a Vodafone Prepaid modem we actually needed to use vfprepaymbb as the APN value rather than using the standard value of vfinternet. After changing that value the router immediately connected to the Internet. That’s a gotcha!! So be careful with this. Once connected you should see something like this:

The best way to test to see if your digital signage player is connected to the network is to simply add a URL to your playlist item and display a website. That’s it, your digital signage player is now connected to the Internet  via 3G. One issue that I found is the inability to connect to the digital signage player from the Internet. I was not able to do so because either the ISP has a firewall and is blocking inbound connections or the ISP is using a proxy server for browsing. If someone has figured out a way to overcome this please let us know.

Category: Digital Signage Techie

One of the challenges with splitting your VGA signal is the ability to maintain the video quality and aspect ratio of the original video source. There are a number of ways to split your VGA signal and the main purpose of doing so it to display the same video content across to multiple screens. This basically means a cost savings as you will only need to purchase 1 PC/digital signage player rather than having multiple players for each screen. The only limitation is distance, the VGA video quality degrades for longer distances.

Here, we will look at 3 ways of splitting up the VGA signal (assuming you just want to split 1 video signal to 2 screens):

For implementations of more than 2 screens then you will need to get a splitter that caters for more video output ports, there are many brands and model in the market but just make sure you test it before installing it at your clients sites.

Are there any other methods people have used to split the VGA signal?

Category: Digital Signage Techie

I think it’s time for an upgrade if you’re still using a LCD screen with a DVD player. I noticed this whilst waiting at a queue at a bank. I couldn’t help myself and just take a quick snapshot of this implementation. Althought most of these have been replaced with a larger screen and a digital signage player, I found it quite effective having audio playing in the background. It actually caught my attention!!

digital signage with audio

Category: Digital Signage Blog News

Being authorised resellers of the Cayin product, we want to take this opportunity to review their latest product – the SMP-WEB4.

The SMP-WEB4 was only recently launched in Australia and we were fortunate enough to get our hands on this unit.

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Category: Digital Signage Reviews, Featured Post

digital signage is one of the most cost effective ways to market your restaurant or store. We were recently engaged to provide and install a cost effective solution for Thai Riffic (obviously a Thai restaurant) based in Randwick Australia.

Although the requirements were very simple (to display images with transition effects) we delivered a solution that was simple and easy to use but most importantly one that had value added benefits.

Uploading content to the player is easy. The store owner needs to open up a locked compartment on the side of the screen and plugs a USB dongle into the port. The player automatically synchronises the content from the USB port to a CF card. Once the synchronisation completes, the store owner just removes the USB dongle and closes the compartment. Yes it’s that easy!!!

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Category: Digital Signage Blog News

digital signage is now becoming more popular in retail stores and now it’s a good time to install one in yours. Whether you’re a small retail store or a large retail chain, we’ve done it all. We’ve helped and provided our customers with simple and standalone digital signage solution for a single store to building a digital signage network for a large corporate retail chain.
There are many, many digital signage products in the market and what we do different is to provide our clients with a cost effective solution that meets their needs. We have tested many solutions and we basically recommend the most effective solution that meets our clients requirements. Whether its a digital signage player, an all in one digital signage system, a display screen or content, we can help businesses in the retail industry.

Category: Digital Signage Blog Info

This weekend I decided to play around with the google search features and stumbled across the “Wonder Wheel”. So what I did was I typed the search term “digital signage” in the google search bar. Google displayed the most relevant websites related to this search term, in Australia our advertise me and Digital Signage portal are on the 1st page and we’re pretty happy about this result.

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Category: Digital Signage Weekend Fun

For those techies out there or for someone who has already tried this, does a DVI to VGA converter work with a VGA extender.

So as an example, we have a digital signage player or PC that has a DVI port ONLY. We plug a DVI to VGA extender, so the output is VGA. We then use a pair of VGA to CAT5E or CAT6 extenders and connect the other end to the monitor that is VGA. Does this work?

We would like to hear other techies out there what the result would be or whether this is technically possible.

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Category: Digital Signage Techie

You may be quite disappointed when you read this but I’m quite sad to say that since the start of my professional career in the digital signage industry I do not believe there is a “perfect” digital signage player in the market. Like everything else in this world nothing is perfect and depending on our perception of what perfect is, we may not be able to find one.

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Category: Digital Signage Blog News

First of all, Happy New Year to all our readers – we hope you had a relaxing break and are energised for another year of digital signage. To kick off the year, we decided to engage our techie community and discuss about the importance of NTP.

NTP stands for Network Time Protocol and is commonly used to synchronise a computer’s/digital signage player‘s date and time with a specific time source server. It can be a hardware based  GPS time source server from Symmetricon which I’ve used in the past, an Internet NTP server – see ntp.org for more information, or even your local Windows Active Directory Server can be used as a time server. The most challenging part when using NTP is ensuring that your actual source server has the correct date and time.

Most digital signage businesses should know what I’m talking about since ensuring the Content Management Server and digital signage player’s date and time are all in synch is crucial for any large digital signage network especially when used for scheduling content.

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Category: Digital Signage Blog News

Christmas is fast approaching and we decided to review a product before the end of this year. It has taken us a while to complete this review as it involved using a video camera and editing the video but from this experience we can hopefully improve our processes and review more products next year.

AS7 Audio Tripper

Reviewed By: Advertise Me

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Category: Digital Signage Reviews

This is a questions for all those techies out there: How does the operating temperature effect the digital signage player and what is the recommended operating temperature?

Digital Signage Rack Fans

Category: Digital Signage Techie

This seems to be a common dilemma amongst a number of LCD/Plasma decisions in a lot of tender projects and client requirements. Do clients really know what they are asking for, and how important is screen resolution for digital signage rollouts?

Let’s clear a few things up first.

Native resolution is the fixed number of pixels on the screen. For example, if your screen has a native resolution of 1280×720 pixels, this means your screen is physically made up of 1280 pixels wide and 720 pixels high.

Maximum resolution is the highest resolution that the screen is capbable to display.

When an incoming signal to the screen does not match the native resolution, that signal must be converted (or scaled) to be displayed correctly on the screen. So lets use the same screen above, it has a native resolution of 1280×720. If an incoming signal is 1920×1080, the screen will scale this resolution down so that it can fit on the physical dimensions of 1280×720. Likewise if an incoming signal is 1024×768, then the screen will up-scale this resolution to fit 1280×720.

This process is possible because the screen has been programmed to recognise different input signals and to convert them as such. More often than not you will have a list of all the supported input signal resolution sizes, and the highest supported resolution is your Maximum resolution.

Now that we have that out of the way, lets talk about how important is screen resolution in digital signage?

In all my digital signage years until now, I have not had to focus on optimising the quality of the display in regards to picture sharpness and contrast ratio. The general technology of the Plasma/LCD screen makes up for this. What comes out of the digital signage player is just right for the display quality. The general conversation would be on how to most effectively capture consumers attention with the type of content and how it is designed.

However recently in Australia, digital broadcasting of TV networks have become more prominent and consumers are now well aware of terms like HDTV. This presence of high definition television has entered many homes and now the retail store fronts want to show this off also. Because consumers are already aware of such technology, there is an expectation on store owners to provide this service to them.

The question comes back to client requirements. Do most clients have the proper knowledge to determine what screens they want based on what they know or what they have been told? Is it important to match the right resolution of what is coming from the digital receiver into the digital signage player, and out to the screen?

We’d like to hear your point of view on this topic. There is no right or wrong answer, as each requirements are different, but we would like to hear your thoughts.

Category: Digital Signage Blog Info, Digital Signage Techie, Featured Post

It’s the weekend and thought I’d share an exciting and fun video clip – you’ll be also surprised as well.

We previously talked about how the iPhone can be used as a digital signage player (there’s already a few companies out there who have created an application on the iPhone) but now how would you like to be served by a humanoid robot with an iPhone attached to it’s head? Watch the funky video and we’ll discuss later:

In the examples in the video, the humanoid robot with the iPhone attached as it’s head, can be used to:

• wake you up – morning!!! maybe even give you a hug or a slap
• entertain – it’s a dance machine…shake it’s robo booty
• teach it new tricks and moves – next thing you know it will start imitating your moves
• and if you’re nice to it… it might even make you a coffee (just kidding – ummmm may be it is possible)

BUT more importantly it can interact with YOU – think about it from a sales and marketing perspective and you’ll start realising that this robot can be used to attract more customers into your store and even possibly serve it’s customers (stick your own photo image as it’s head ). The screen itself can be used even to promote sales, products and specials whilst it’s dancing around entertaining it’s customers (yes it’s  digital signage after all). And yes…. I’ve said it before… the possibilities seem to be endless with the future of mobile phones as digital signage players.

So that’s our weekend fun for this week and we all hope you’re having a great weekend.

Category: Digital Signage Blog Info, Digital Signage Blog Products, Digital Signage Blog Video, Digital Signage Ideas, Digital Signage Weekend Fun