Digital Signage At Adelaide Airport

If you look at the screen closely, you’ll notice that on the top right hand section there is a banner stating “Advertise Here…”. This is the first time I’ve seen an airport trying to promote advertising space which is great to see.

Digital Signage At Adelaide Airport

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Post tags: Adelaide Airport, Caption, Digital Id, Digital Marketing, digital signage, marketing, screens

• We tend to avoid pain but we are attracted to pleasure.
• Use pleasure and pain in advertisements as a call to action.
• There was an example given for a telephone company advertisement. This advertisement showed how a son hasn’t called his mother in a while (this is associating pain) and it showed a picture of the mother being quite sad. Obviously the son was feeling guilty and by simply calling his mother, it made her happier (this is associating pleasure).

When we develop our digital signage content, do we use this marketing strategy?

Here’s an inspirational quote from Anthony Robbins:

My definition of success is to live your life in a way that causes you to feel a ton of pleasure and very little pain – and because of your lifestyle, have the people around you feel a lot more pleasure than they do pain.
- Anthony Robbins

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Post tags: advertise, Advertisements, Anthony Robbin, Anthony Robbins, Company Advertisement, Digital Marketing, Digital Mediums, digital signage, Inspirational Quote, Lifestyle, Lot, Marketing 101, Marketing Information, Marketing Strategy, Pain And Pleasure, Pain Pleasure, Pay It Forward, Pleasure And Pain, Seminars, Telephone Company