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Posts Tagged ‘Digital Displays’
Digital Signage Supplier in Australia
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Category: Digital Signage Blog News
Guest Post: Making the switch from Print to digital
Written by Guest Blogger Eugene Capon II from Capon Design
I first started in the digital signage space a year and a half ago. All my experience was in graphic design, web design and print. After a 3 month internship where there was an intense learning curve about the digital signage space, I was hired as the head of creative for a digital signage manufacturer. As a requirement, I often did tech support for those
trying to design their own creative. But after a while I noticed a trend. 90% of the phone calls were from print shops who have had years of experience working in print space and were now trying to tackle this new medium. This tutorial will help you get started in making content for digital displays as it addresses differences between the print and digital mediums. continue reading »
Category: Digital Signage Guest Posts
Static Displays to Digital Displays
Using a digital display instead of a static display is as easy as 1-2-3. Over the years, we realised how a large percentage of retail owners are hesitant and reluctant in using a digital display because no one took the time to clearly explain what the benefits are in using digital signage. The majority of them are still installing and purchasing static displays i.e lightboxes and posters which is a bit of a waste of money.
Yes, its true that the cost of digital displays is generally higher than the static display – there’s no doubt about that. But here’s why you should still consider in using a digital display:
1. Printing costs – there are no printing costs involved with digital displays. If done correctly, you don’t even have to spend too much money with design costs as you may already have existing content from your website or marketing material.
2. Resource costs – how much time is spent replacing static images. Wouldn’t it be more effective if your staff was actually serving customers rather than spending time hanging posters?
3. Animation and engaging content – this is used to attract more customer into your store.
4. Live information – e.g news, weather, twitter posts, facebook information, you can’t do this with static display!
The switch is easy… just contact advertise me and we’ll take care of everything for you.
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