Quite a number of Shopping Centres are now installing LED screens suspended from the ceiling and I’m quite intrigued as to what was involved with installing such a complex and large screen.

Here’s the image in the Darling Harbour Shopping Centre in Sydney Australia:

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Category: Digital Signage Klips

Here’s an example of why it is important to invest in a good screen and I’ll give two examples I saw at Darling Harbour in Sydney Australia. The first example is an LCD screen in Sydney Wildlife World that was relocated from the inside of the reception area to the front. I think the company realised that the location of the screen is important and that visitors walking past did not notice the screens when it was located at the back of the reception area. It is now located at the front closer to were most of the traffic is. Besides one set of the screens being too low (I think this is an OH&S issue – I could almost touch the bottom of the screen with my head) the quality of the screen was pretty bad – have a look at the below picture. I could hardly see the content on the screen even when standing right in front of the screen. I think it’s time for a replacement – please call us if you’re reading this and want it replaced.

The second example is from Sydney Aquarium, which is just around the corner from the Sydney Wildlife. They recently installed multiple digital signage screens at the front of their reception area. From far away, you can clearly see the content of the screen. The colours on the screen is bright compared to the previous example. It’s eye catching and that’s what most digital signage installers need to think about i.e how can I make my screens get noticed. In total they had 5 screens, 4 in landscape and 1 in portrait. My suggestion would be to use a digital menu board at their food counter.

Category: Digital Signage Blog News, Digital Signage Klips

The socceroos didn’t it make it to the next round but have a look at these LED screens in Darling Harbour which is being used as part of the FIFA FAN FEST in Sydney Darling Harbour. During the day it’s just a notice board (seem like it only being used to display the timetable for the day) but at night it becomes a massive TV. It would have been good if it was also showing the latest results and some highlights – basically use it as a digital signage system. In any case who wouldn’t want to watch a soccer game on these screens?

fifa world cup led screens darling harbour 2

Who would have thought that both Italy and France wouldn’t make it to the next round.!.!?!

Category: Digital Signage Klips