I was in Canberra Australia on the weekend and noticed a very clever and innovative kiosk/digital signage solution that I’ve never seen before. Basically, it at a 24 hour dry cleaners service. It’s an automated machine with a small touch screen that allows you to drop off your dry cleaning and pick them up at a later time. The whole point of having this is for convenience – how many of us don’t have the time to drop off our dry cleaning during business hours? There two compartments, one to drop of your clothes and the other to pick up the clothes. My understanding is that the clothes are dry cleaned during the day and are hanged on an automated hanger so all you need to do is enter your receipt number and it will automatically position your clothes to the pickup shaft.

dry cleaners kiosk digital signage

dry cleaners kiosk digital signage 1

I really haven’t seen it in action so the above is just a guess based on what I saw. Has anyone else seen any innovative kiosk or digital signage solutions?

Category: Digital Signage Blog Info

This week, advertise me decided to put together our own TOP 10 reasons why you should use digital signage and here’s our list in no particular order:

• The “wow” factor, if you want to stand out from your competitors, digital signage attracts attention and it’s definitely a way to attract customers into your store
• Because the other guy down the road has it – this may sound childish but it’s human nature to feel as though you need it because someone else has it
• For large shopping centres, digital signage is a revenue driving tool to generate money from advertisers. Digital signage can also used as a tool for notifying customers of information/sales/events to get more customers coming into the shopping centre
• It helps engage the customers at the point of sale – sales have increased with this approach (you can easily find proof of this from case studies that can be found on the Internet)
• Eliminates the cost and waiting time compared to printing. Content can be updated at any time and almost instantly
• Digital Signage gives the user the ability to run campaigns at certain time blocks during the day, and switching over to show relevant information depending on the time of the day. That means you’re in control of what is displayed to your audience
• Digital Signage can be used as a tool to interact with your customers. At times this can act as an extra sales person when all staff are busy – it definitely keeps customers entertained rather than waiting to be served.  Especially something for the blokes while they wait for their partners trying on countless clothes, it keeps everyone happy
• It’s cool and makes the environment more “livelier”. If done correctly it creates a unique atmosphere
• You will be able to display different types of content (advertisements, live TV, images, news, weather, basically whatever you want) on the same screen
• It helps your marketing team effectively and efficiently communicate messages with your customers, clients and employees

Do you agree or disagree with some of these reasons? Let us know of any other reasons why you should use digital signage.

Feel free to submit your answer as a comment.

Category: Featured Post

Although this video seems a bit old I found it quite interesting – specially during the weekend. It’s basically a video of an in-store interactive digital signage that transforms consumers fashion into NIKEiD designed shoes in Fukuoka Japan. It has a color analyzing programmed camera which uses the colours of the consumers clothes and it automatically designs nike shoes based on these colours. It’s a very cool idea.
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Category: Digital Signage Weekend Fun