Digital Signage Blog » Bondi Junction

Shopping Centres – Battle of the big screens

DigitalSignageBlog — Tue, 24 Nov 2009 05:34:46 +0000

Shopping centres attract over $8 million customers each week nationally, so when you have these pairs of eyes walking in the shopping centres who would want to have the biggest screen to attract the attention of these customers. Using digital signage for advertising in shopping centres is one of the biggest revenue making streams and obviously we know the reason why…. exposure.(...)
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Post tags: 1 Million, advertising, australia, Bezels, Big Screens, Bondi Junction, Centro Shopping Centres, digital signage, led screen, Meter Square, Pairs, Reason, Screen Caption, Shopping Centre, Shopping Centres, Streams, Westfield Bondi

Experience the digital signage world at the ABC Bondi Shop

DigitalSignageBlog — Tue, 16 Jun 2009 05:30:34 +0000

digital signage At Its Best!!!

In the past two months advertise me has been busy providing the Australian Broadcasting Corporation (ABC) with an innovative digital signage solution for their new concept shop in Westfield’s Bondi Junction.

The new ABC shop opened its doors on 15 May 2009 with a fresh new look but more importantly it introduced digital signage.

The three main reasons for introducing digital signage to the ABC shop were:

to draw additional customers into the store;
to increase overall sales; and
to showcase some of the other broadcasting services that the ABC provides e.g. ABC news, ABC TV, ABC radio and the ABC website.

Advertise Me understood the significance of what the ABC wanted to achieve and ensured that the digital signage solution that we provided was not only able to meet the requirements of the ABC but could also be easily adapted to other ABC shops.

The Digital Signage Solution

From a visual perspective this is what the Advertise Me’s digital signage solution looks like:

Digital Signage Behind the Counter to show promotions

Digital Signage Live ABC News and RSS News Ticketer

But to really understand how the digital signage solution was tailored to the ABC requirements is to understand the audio and content challenges faced in the integration of digital signage with ABC’s audio and visual equipment. This is because providing a digital signage solution is more than just connecting a PC to a display screen.

The Audio Challenge

The ABC required that the digital signage solution enable it to switch audio between songs, store announcements, advertisements, ABC radio and audio from live ABC news.

This meant that the Advertise Me’s audio solution would require the overhead speaker system to be connected to an audio switching tool that allowed the switching between the CD player, the digital signage player and the set top box.

The result was a digital signage solution that ensured that live ABC news, product videos, advertisements, announcements, music and much more was heard in the ABC shop.

Digital Signage promoting JJJ by streaming audio and ABC streaming news

The Content Challenge

The ABC required that the digital signage solution to easily manage content from one central location.

This meant that the Advertise Me’s content solution would require a dedicated Content Management Server to house the content and playlists.

The result was a digital signage solution that ensured that all content scheduling was performed at ABC’s head office with the use of a PC software tool to schedule the playlists in a calendar view so that staff could easily manage the content. The digital signage solution also ensured the ability to display live ABC TV, in store advertisements, RSS news and products by using zoning.

Digital Signage displaying product releases

In addition, the digital signage solution enabled the ABC marketing staff to update content, schedule items to display on the screens and manage the overall solution from one central location without having to physically be onsite.

Results

Advertise Me’s digital signage solution met the ABC’s technical requirements and has already resulted in an increase in the number of customers walking into the store and an increase in overall sales.

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Post tags: Abc News, Abc Radio, Abc Shop, Abc Shops, Abc Tv, Advertisements, Audio Solution, Australian Broadcasting Corporation, Bondi Junction, Broadcasting Services, digital signage, New Abc, News Abc, Overhead Speaker, Signage Solution, Speaker System, Store Announcements, Ticketer, Visual Perspective, Westfield

Digital Signage is everywhere

DigitalSignageBlog — Mon, 11 May 2009 06:20:03 +0000

We’ve been pretty busy working on a project and slacked off in posting blog entries. We’ll hopefully post information about the project that we are working on at a later stage but we thought we’d mention how digital signage is everywhere. We recently walked in the busy streets of Bondi junction Australia and noticed how common it was for businesses to have display screens in their stores. The majority of these shop were displaying content from a DVD player, or showing live TV whilst others were actually displaying in house advertisements.

One thing that I noticed was that even thought Mothers day was approaching, not many businesses had any relevant messages relating to this event. Even today, being mothers day, businesses were not using digital signage to their advantage. Oh well maybe its just Australia… My thinking is that maybe one day, businesses will be educated and skilled in the digital signage technology to update and stay connected with their audience.

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Post tags: Advantage, Advertisements, Audience, australia, Bondi Junction, digital signage, Digital Technology, Dvd Player, live tv, Mothers Day, Relevant Messages, screens