Digital Signage Blog » australia

Digital Signage Klip: Free Mobile Phone Charging station with a twist

DigitalSignageBlog — Sat, 31 Dec 2011 05:56:48 +0000

This will be our last post and digital signage klip for 2011 so enjoy. 2012 will be another exciting year for digital signage so please come back and pay us a visit.

One of our Sydney readers sent us a photo of a mobile phone charging station with a digital screen.

The company that developed this innovative system is actually from Australia and they are called ChargedMedia. Their idea is to provide a means of charging your mobile phone power for free but there’s a twist, you will be exposed to ads whilst you wait for the phone to charge. Now that’s quite a clever idea.

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | 3 comments |
Post tags: australia, Charging Station, Clever Idea, digital signage, Display Advertising, email, Free Mobile, Free Mobile Phone, Innovative System, klip, Photo Station, Sydney

3G modem providers that allow inbound connections for Digital Signage

DigitalSignageBlog — Tue, 23 Aug 2011 13:09:48 +0000

Have you been in this situation:

1. You’ve installed a digital signage player and want to remotely manage the unit

2. You don’t want to install a telephone or ADSL line because the costs are too high

3. You only need the Internet connection for a short perid of time i.e. 1-2 months

4. You don’t care about the speeds and bandwidth

5. You need the player to connect to the Internet

After months of researching I have found the solution in Australia….. (drum roll) Virgin 3G prepaid modem – YES can you believe it Virgin!!! is the only provider that allows Internet inbound connections. Most other providers only allow you to do this if you’re on a contract (post pay). There are several items or checklists to consider before purchasing any 3G modem and these are:

1. Is your digital signage hardware compatible and be able to support the 3G modem?

2. Is there coverage in the location where you intend to use the 3G modem?

3. Does your player have the ability to automatically connect to the Internet in the event of coverage dropouts? If not, we would recommend you use a 3G Modem router that has the ability to automatically connect to the Internet.

The APN information that you will need to use is Virgin.Internet

Good luck and let us know if you find any other prepaid providers that uses a Public IP Address and allows inbound connections from the Internet.

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | 4 comments |
Post tags: 3g, australia, Bandwidth, Checklists, digital signage, digital signage player, Dropouts, Drum Roll, good luck, hardware, Inbound Connection, Inbound Connections, Internet 2, Internet 6, Internet Connection, Internet Connections, Internet Providers, Ip Address, Isp Providers, Modem, Modem Router, Nbsp, Perid, Period Of Time, Public Ip, Purchasing, Short Period, Virgin

Weekend Fun: Smile activated ice cream machine

DigitalSignageBlog — Sat, 26 Feb 2011 08:00:27 +0000

Here’s another awesome and innovative solution. This weekend we were able to catch up on some fun and stumbled across a video of a smile-activated ice cream machine. Basically it’s a digital signage vending machine that uses facial recognition to capture and measure your smile 15 times a second which determines the age and gender and – if you smile big enough – rewards you with ice cream. You can even upload and share your smile-for-free-ice-cream picture on Facebook. Just watching the video makes me smile. It will be anytime soon that we’ll soon see one here in Australia.

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | 2 comments |
Post tags: australia, digital signage, Facebook, Facial Recognition, Frameborder, Free Ice Cream, Free Picture, Fun, Ice Machine, Innovative Solution, Lt, Nbsp, Smile, Unilever, Vending Machine, Youtube Video Player

Digital Signage Projects for 2011

DigitalSignageBlog — Fri, 21 Jan 2011 04:59:36 +0000

What a great start to 2011. This month we will be working with clients in different industries; one is a large government agency with a roll out of 17 screens and players. Another one is in the real estate industry and the last one is a University. We will blog more about each project in the next couple of weeks.
digital signage is constantly growing and becoming more popular in Australia. Let advertise me help your business realise the benefits of digital signage and digital technology.

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | No comment |
Post tags: australia, digital signage, Digital Technology, Government Agency, Real Estate, screens, Working With Clients

Digital signage Klips bunnings digital signage

DigitalSignageBlog — Mon, 17 Jan 2011 21:30:09 +0000

In Australia, we love our Bunnings and we noticed how they are using small digital signage screens in their warehouse. I guess the idea is to show product video and information to people interested in the product.

© AdvertiseMe.com.au for Digital Signage Blog, 2011. | Permalink | No comment |
Post tags: australia, Bunnings, digital signage, Klips, Love, screens

First digital signage magazine in Australia

DigitalSignageBlog — Mon, 27 Sep 2010 03:00:54 +0000

We recently received the first digital signage magazine published by an Australia company (alchemedia publishing) and this is really a good sign of the growth of digital signage in Australia.
The great thing about the magazine was the case studies of digital signage implementations of local business in Australia. There is also the traditional advertisements of digital signage companies and manufacturers and this is really good to have as a local directory. We look forward to receiving future magazines and hope to eventually feature in an article.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | No comment |
Post tags: Advertisements, australia, Australia Company, Business In Australia, Caption, Case Studies, Digital Id, digital signage, Implementations, Local Directory, Magazines, Signage Companies

Multitouch Whiteboards for Schools and Meeting Rooms

DigitalSignageBlog — Fri, 10 Sep 2010 02:58:58 +0000

Multitouch whiteboards are now becoming quite popular in schools and meeting rooms. In particular, having the ability to share content, collaborate information with others at the same time is something of the past. Being authorised resellers of Panasonic we want to introduce our readers the latest multitouch whiteboard UB-T880 (77″) from panasonic. This unit was launched in Australia last month and they have been available in the US and other parts of the country for a while. The cost for one of this unit is RRP $2,869 but we’ll be able to hopefully reduce this price. For those that want bigger screens you can get the UB-T781W – obviously for a higher cost.

Below is a video demonstration from Panasonic. As you can clearly see from the video there are many uses and industries this whiteboard can be used in. If you think about it, this can also be used for digital signage implementations…

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | No comment |
Post tags: australia, Authorised Resellers, digital signage, Implementations, Meeting Rooms, Panaboard, panasonic, screens, Video Demonstration, Whiteboards

Introducing the latest Cayin product SMP-WEB4

DigitalSignageBlog — Tue, 07 Sep 2010 03:13:25 +0000

Being authorised resellers of the Cayin product, we want to take this opportunity to review their latest product – the SMP-WEB4.

The SMP-WEB4 was only recently launched in Australia and we were fortunate enough to get our hands on this unit.

The unit itself looks completely different from the predecessor. Rather than just being a rectangle box the WEB4 looks more robust and has a fancy design. The other noticeable differences are:

1. S-Video input – the previous model had a Composite input so you’ll notice some better quality for your video input (this can be an external camera, DVD player, set top box or anything that has S-Video output)

2. Power – this is something we mentioned to Cayin several years ago and they actually listened. The end of the power cable can be twisted to the power socket – this means no further accidental power disconnections.

3. Two COM ports – and they are enabled so you can connect an external device and use an RS232 cable. You will now be able to remotely send commands to a screen or device that uses RS232.

4. DVI and VGA port – yes this means you will be able to connect two screens to this player. The same content will be played on the screens (the term used for this is called CLONE). If you are looking to display different content by using the same player then we recommend you use the SMP-DUO. The SMP-DUO has two DVI ports and one VGA port so you can configure this as an extended screen.

5. Software – there’s so many additional features that have been included in the WEB4. Some include the ability to add RS232 commands in the playlist, the ability to create local schedules, the ability to use the skin editor and add this to the playlist (for those who have used the SMP-PRO, it basically means they have combined the PRO features in the WEB). How awesome is that!!!!

6. Performance – it’s basically faster! It has a faster CPU, more memory and has a bigger HHD. To top it off it also has a 1Gbps LAN port to speed the process of copying files.

7. CPU Monitoring – One of the other great features is that the there is a CPU temperature sensor to help monitoring player’s operation status.

The SMP-WEB4 is one of the many digital signage fanless players we stock. It is also one of the most comprehensive and innovative products we’ve used and deployed in corporate and retail organisations. By integrating this player with the Cayin Content Management Server it becomes one of the most powerful digital signage solutions in the market.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | No comment |
Post tags: australia, Authorised Resellers, Cayin, Clone, Composite Input, digital signage, digital signage player, Dvi, External Camera, Fancy Design, Innovative Products, Noticeable Differences, Perf, playlist, Power Cable, Power Socket, Predecessor, Pro Features, Rectangle, Rs232 Cable, S Video Input, S Video Output, Skin Editor, Two Screens, Vga Port, Web4

Digital Signage that’s Thai Riffic

DigitalSignageBlog — Fri, 03 Sep 2010 08:26:37 +0000

digital signage is one of the most cost effective ways to market your restaurant or store. We were recently engaged to provide and install a cost effective solution for Thai Riffic (obviously a Thai restaurant) based in Randwick Australia.

Although the requirements were very simple (to display images with transition effects) we delivered a solution that was simple and easy to use but most importantly one that had value added benefits.

Uploading content to the player is easy. The store owner needs to open up a locked compartment on the side of the screen and plugs a USB dongle into the port. The player automatically synchronises the content from the USB port to a CF card. Once the synchronisation completes, the store owner just removes the USB dongle and closes the compartment. Yes it’s that easy!!!

The unit was a 42″ LCD with an internal digital signage player that hangs outside the main restaurant window. It catches the attention of any person that walks by – obviously the main reason for installing digital signage. The system is controlled via a remote control – once again very simple to use. If you’ve used a DVD remote control before, then this one is just as easy.

Since the restaurant only opens for dinner, the screen looks amazing at night. The images of several mouth watering dishes are continuously displayed in a loop with random transition effects. Have a look at some of the photos we took:

Do you want to …

have your food speak for itself
increase the number of orders
provide more than just food with ease and convenience
enhance your customer’s dining experience without the expensive price tag?

If the answer to any of these is YES then advertise me we can build you a digital signage solution that is superior to anything currently on the market.

Whether you are a take away store or a fine dining restaurant, we can build you a digital signage solution that is superior to anything currently on the market.

With Advertise Me you can:

present visual images of dishes of the day
replace or enhance menus such as the blackboard specials
provide subtle entertainment and information
help make events and functions more memorable with slideshows, music, music clips or showing video messages

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | No comment |
Post tags: australia, Cf Card, Convenience, Cost Effective Solution, digital signage, digital signage player, Dishes, Fine Dining Restaurant, Imagebrowser, Images, Mouth Watering, Price Tag, Random Transition, Randwick, Reason, Remote Control, Signage Solution, Store Owner, Synchronisation, Thai Restaurant, Thai Riffic, Transition Effects, Usb Dongle, Usb Port, Value Added, Visual Images

US Mural uses interactive walls and twitter to promote Canada, why doesn’t Sydney have this

DigitalSignageBlog — Thu, 15 Jul 2010 12:09:23 +0000

I stumbled across a video that I wanted to share with you all and in particular to the tourism industry. A company in the US has done a great job in getting passers by to interact with their wall by using twitter. The Canada tourism industry obviously knew what they wanted and how they could strategically use social media to their advantage. Now why don’t we see that in Australia, in particular in Sydney where most of the overseas tourism companies are based?

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | One comment |
Post tags: Advantage, australia, Canada Tourism, Interact, Job, Overseas Tourism, Sydney, Tourism Companies, Tourism Industry, twitter

Weekend Fun: Microsoft Surface research

DigitalSignageBlog — Sat, 27 Feb 2010 10:21:39 +0000

Due to the hype coming from the media in the last couple of weeks, we decided to further research about the Microsoft Surface. The unit was first announced in May 2007 and the first unit was sold in Australia this month. Apparently the unit costs $20,000 (ouch).

The Microsoft Surface is a table-like display that is multi-touch. Basically responds to touch, natural hand gestures and placement of real-world objects which includes digital cameras, mobile phones and even business cards (I’m not sure how it would work with the business card).

Here’s a video of how it can be used:

Have you tested the Microsoft Surface? We would love to hear what you think about the unit. If you have one of these unit in Australia, we’ll love to have a look at it.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | No comment |
Post tags: australia, Business Card, Business Cards, Digital Cameras, Fun, Further Research, Hype, Love, microsoft, Microsoft Research, microsoft surface, mobile phones, Natural Hand Gestures, Real World, Surface Research

Weekend Fun: Wonder Wheel for digital signage

DigitalSignageBlog — Sun, 21 Feb 2010 12:03:08 +0000

This weekend I decided to play around with the google search features and stumbled across the “Wonder Wheel”. So what I did was I typed the search term “digital signage” in the google search bar. Google displayed the most relevant websites related to this search term, in Australia our advertise me and Digital Signage portal are on the 1st page and we’re pretty happy about this result.

Anyways, I clicked on Show Option at the top left hand corner above the first search result and it displayed several other options available. I clicked on Wonder Wheel and Google displayed this:

The google wonder wheel was released in May 2009 and basically displays relevant and related search results. In my particular example, the search results relating to digital signage where:
digital signage jobs
digital signage blogs
digital signage freeware
digital signage software
digital signage player
digital signage solutions
outdoor digital signage
digital signage download

So out of curiosity, I clicked on the term digital signage blog and we were’t surprised that this very blog was listed at the top of the results. What also happened was the wheel expanded to show another wheel. This is an interesting concept and it’s something that everyone should be aware of.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 2 comments |
Post tags: advertise, australia, Blogs, Curiosity, digital signage, digital signage player, Digital Signage Software, Digital Signage Solutions, Freeware Software, Fun, Google, Google Search Bar, Jobs, Left Hand Corner, Outdoor Signage, Poll Id, portal, Relevant Websites, Search Features, Search Google, Search Result, Wheel, Wonder Wheel

Weekend Fun: Blackberry App World and v5 officially released in Australia

DigitalSignageBlog — Sun, 13 Dec 2009 12:58:12 +0000

For those of you with a Blackberry in Australia did you notice the Blackberry App World icon and v5 of the OS? On Saturday morning I restarted by blackberry and whilst browsing the icons on the home menu I noticed an new icon…. it was the App World Icon. To be honest I initially didn’t know what it was but after pressing on this icon, my jaws dropped. I then checked the Blackberry Desktop Manager and noticed v5 was available – this is where i jumped out of my seat and did the “dance of joy”.

I spend the next hour or so installing and browsing through the applications available on the App World and upgrading to v5. I was surprised to see most of the applications were FREE. I ended up installing and testing some of these applications and found some to be very useful. I was however disappointed to the number of applications, in particular the number of games available.

I had no issues with the upgrade process, except that I was almost worried when the last second task “Waiting for device initialisation” almost took 30 minutes. Just make sure you just leave it running and DON’T switch off your computer or the Blackberry otherwise you may brick your phone.

The main improvements I saw with version 5 of the OS are:

1. When the blackberry is loads it has a progress bar at the bottom rather than displaying a rotating clock. It’s also quicker to load

2. Definitely faster in all aspects – opening applications, flicking through contact lists, changing applications

3. The additional of threaded SMS messages

4. The interface appears to look different – in particular blackberry messenger

5. Better reception – for some reason, I no longer get the usual SOS messages

The only bad thing I noticed is that browsing seemed a bit slower but it could be just my reception or it could be that the Blackberry Proxy is being congested. Anyways thank you Blackberry and Vodafone – you’ve made my weekend more fun.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: 30 Minutes, Applications, australia, Blackberry Desktop Manager, Brick, Caption, Clock, Contact Lists, Dance Of Joy, Fun World, Games, Home Menu, Improvements, Interface, Jaws, Messenger, New Icon, Progress Bar, Proxy, Running, Saturday Morning, Sms Messages, Sos Messages, vodafone, World Icon

Shopping Centres – Battle of the big screens

DigitalSignageBlog — Tue, 24 Nov 2009 05:34:46 +0000

Shopping centres attract over $8 million customers each week nationally, so when you have these pairs of eyes walking in the shopping centres who would want to have the biggest screen to attract the attention of these customers. Using digital signage for advertising in shopping centres is one of the biggest revenue making streams and obviously we know the reason why…. exposure.

The Westfield Centre in Bondi Junction has one of the largest screens we’ve seen. From what we could tell, it’s basically an LED Screen (I think it’s either a 25 or 40 meter square screen) hanging from the ceiling. I’m just amazed how anyone could have been able to install such a screen especially when the screen is hanging from several wires. Here’s a close up picture of the screen:

Also recently, I was visiting one of the Centro shopping centres and noticed a big screen- in actual fact it was a wall of screens connected in a 3×3 arrangement to form a large screen. This is how it looked liked – if you look closely you can see the bezels of the screens.

So far Westfields has the biggest screens in Australia and we should see more of these popping up in the major shopping centres since the cost of having these big screens is becoming more affordable and the quality is becoming better.

What’s the largest screen you’ve seen?

Feel free to submit your answer as a comment.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: 1 Million, advertising, australia, Bezels, Big Screens, Bondi Junction, Centro Shopping Centres, digital signage, led screen, Meter Square, Pairs, Reason, Screen Caption, Shopping Centre, Shopping Centres, Streams, Westfield Bondi

Weekend Fun or NOT: Displaying incorrect Facebook Events date

DigitalSignageBlog — Sat, 07 Nov 2009 05:26:51 +0000

This weekend we almost missed an important event that was created and organised through the facebook events application. For some reason, the event displayed the correct date on the Facebook website, but on the iphone and the blackberry it showed the incorrect date (using the mobile application) – the reminders were not triggered because of this issue. My guess is that there is probably an issue related to the timezone (ie Australia). Does anyone else have the same issue?

If you’re integrating facebook with your digital signage application and are displaying events just make sure you check and test that the dates are displaying correctly before publishing this to the screens.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: australia, blackberry, digital signage, Events Application, Fun, Guess, Important Event, iphone, Mobile Application, Reminders, screens, Timezone

Why digital signage can work against you

DigitalSignageBlog — Fri, 04 Sep 2009 04:13:55 +0000

If your digital signage solution is not implemented correctly it may work against you. Let me explain…

On the weekend whilst walking past a busy street I spotted across the road a real estate company with several LCD screens located at their front window. This is what I saw: (excuse the quality of the pictures but it was late at night and I was using my blackberry):

Now, in Australia quite a number of real estate agencies have moved away from using the traditional static posters for displaying their property listing and have implemented some form of a digital signage solution (visual display screens or touchscreen technology).

What I was most surprised about this particular installation and setup was that 1/3 of their screens was either turned off or had a fault with the LCD unit. Does this mean that 1/3 of the properties were not displayed? How would the property owner feel knowing that they are potentially losing interested buyers.

So what I have learnt from this situation is the following:

1. If there’s a hardware fault fix it immediately

2. Always have a backup plan – don’t be afraid to revert back to the old method of using traditional posters when required

3. Use a mixture of digital signage solutions and traditional posters

4. It looks unprofessional and embarrassing for both the digital signage solution provider and owner if the solution fails

5. You will definately lose customers if the problem is not rectified in a timely manner

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: australia, Backup Plan, blackberry, Busy Street, Digital Posters, digital signage, Digital Signage Solutions, Excuse, Hardware Fault, Interested Buyers, lcd screens, Lcd Unit, Mixture, Property Owner, Real Estate Agencies, Real Estate Company, Screen Caption, Signage Solution, Solution Provider, Timely Manner, traditional posters

Coca-cola goes interactive with digital signage vending machines

DigitalSignageBlog — Mon, 03 Aug 2009 13:48:23 +0000

We all knew this was going to happen and it eventually did. Coca-cola has released digital signage vending machines which are interactive. Here’s a video to show you what we mean:

And here’s a video of someone actually using the vending machine… I like it how he had to press the right arrow several times before it scrolled to the right and it also has the Pay Pass payment option (I haven’t really seen this been used in Australia):

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 3 comments |
Post tags: australia, Coca Cola, digital signage, Payment Option, Poll Id, Right Arrow, Several Times, Vending Machine, Vending Machines

About digitalsignageblog.com

DigitalSignageBlog — Mon, 22 Jun 2009 05:00:42 +0000

Who are we?

We are a group of technology enthusiasts who are passionate with the uses of gadgets and nifty pieces of equipment.
When digital signage came into our picture, we got excited and decided to take it for a ride. In fact, with the tremendous popular rise of digital signage and its applications everyday, it has now become part of our profession.

Our first success was Advertise Me, an established digital signage company in Australia.
Through establishing many clients and partners, we created the Digital Signage Portal.
And if that wasn’t enough, we decided what the heck – let’s blog about it!

So what is this Blog about?

We have been operating in the digital signage industry since its birth in Australia, and have come across many experiences in this line of business.

Apart from working, we also obtain many useful sources of news and information that we think would be beneficial to the digital signage community.

So where else would we collaborate all our experiences and news? Right here of course!

Contributors

There are currently several contributors to the digital signage blog.

From time to time we like to invite others to write something or submit a topic to us, and we will post it on the blog.
Having said that, if you would like to share a post with us, feel free to send it to info@digitalsignageblog.com.

Don’t forget …

To visit our Digital Signage Portal to interact with the digital signage community from around the world or visit the Digital Signage Articles for a mix of different digital signage articles from around the world.

Now if you’re looking to exchange links visit the Digital Signage Experts.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: australia, blog, digital signage, Experiences, Gadgets, Line Of Business, Profession, Signage Company, Signage Industry, Technology Enthusiasts, What The Heck

The truth uncovered: Playing music in your business environment is too expensive

DigitalSignageBlog — Fri, 19 Jun 2009 06:40:18 +0000

I just finished reading an article from TechDirt and was shocked to find out how much the yearly licensing fees are for playing music in a nightclub or a restaurant. Here is a short extract from the article:

“It wants to increase licensing fees in a 120-seat restaurant to $19,344 a year — up from $125. Small cafes would be slugged with a 4729 per cent yearly increase from $124 to $5860.”

Source: http://techdirt.com/articles/20090615/0329305236.shtml

For those digital signage businesses who provide their clients with a digital signage solution that plays music in the background, have you considered what legal implications are involved and what the licensing requirements are? Even if your client has paid for the music clips or videos!

In Australia, retail stores that play music – whether from the radio, purchased CDs, computers, digital signage are required to pay a licensing fee otherwise it may be considered breaching copyright laws and eventually be fined thousands of dollars.

Now we all know that music can set the mood and atmosphere in your store, nightclub, restaurant or cafe but did you know that you may have to pay a licensing fee for playing music in your business environment or anywhere in public areas? Basically, if you play music in your store you need to have a PPCA public performance license to play protected sound recordings and an APRA public performance license to play musical and literary works. For more information about this visit https://transactions.business.gov.au/BLIS/musiclicence.aspx

All I can say is, just make sure that if you’re running a business or if you’re installing a digital signage solution with audio for one of your clients make sure you mention these licencing requirements to your client otherwise they (or possibly your business) may end up paying a hefty fine – so don’t risk it.

After thinking about this situation, do you believe a license is required for playing videos of unsigned artists playing original songs from Youtube in your store or business environment?

Feel free to submit your answer as a comment.

Correct me if I’m wrong, but my understanding is that because these artists are unsigned (i.e don’t have a label) the PPCA, or APRA won’t be paying them one cent so why should you pay for the license fee if all you’re playing is songs from these unsigned artists. For example, here’s one of my favourite Youtube R&B groups called LEGACI playing an original song. Keep it up boys.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 3 comments |
Post tags: australia, Blis, Business Environment, Business Environments, Cafes, Cds Computers, Copyright Laws, digital signage, Exact Figures, Legal Implications, Licence Costs, Licencing Requirements, Licensing Fee, Licensing Requirements, Music Background, Music Business, Music Cds, music clips, Music Radio, Music Retail, Music Videos, Performance License, Play Music, Playing Music, Public Areas, Public Performance, Retail Environment, retail stores, Running A Business, Seat Restaurant, Shtml, Signage Solution, Sound Recordings, Techdirt, Thousands Of Dollars, Truth, Unsigned Artists, Youtube

Digital Signage is everywhere

DigitalSignageBlog — Mon, 11 May 2009 06:20:03 +0000

We’ve been pretty busy working on a project and slacked off in posting blog entries. We’ll hopefully post information about the project that we are working on at a later stage but we thought we’d mention how digital signage is everywhere. We recently walked in the busy streets of Bondi junction Australia and noticed how common it was for businesses to have display screens in their stores. The majority of these shop were displaying content from a DVD player, or showing live TV whilst others were actually displaying in house advertisements.

One thing that I noticed was that even thought Mothers day was approaching, not many businesses had any relevant messages relating to this event. Even today, being mothers day, businesses were not using digital signage to their advantage. Oh well maybe its just Australia… My thinking is that maybe one day, businesses will be educated and skilled in the digital signage technology to update and stay connected with their audience.

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | 2 comments |
Post tags: Advantage, Advertisements, Audience, australia, Bondi Junction, digital signage, Digital Technology, Dvd Player, live tv, Mothers Day, Relevant Messages, screens

Cebit Australia 2009 – Time Running Out for FREE Registration

DigitalSignageBlog — Fri, 13 Mar 2009 04:55:06 +0000

I wonder how many businesses will be showcasing digital signage products.

Meet more than 6,400 Technology Experts and Network with over 28,700 Business Visitors all under one roof: at CeBIT Australia 2009

* See the tools & technologies to help you SURVIVE in tough times and THRIVE in the good!
* Meet the technology experts FACE-TO-FACE.
* Learn how to CUT COSTS and boost EFFICIENCY!
* FUTURE PROOF your business while making commercial gains today!

See you at CeBIT Australia 2009
Sydney, Darling Habour

To register click here: https://www.mycebit.com.au/rego09/index.php

© AdvertiseMe.com.au for Digital Signage Blog, 2009. | Permalink | No comment |
Post tags: 2009, australia, business, cebit, commercial, technology

Embedding live video content in digital signage. Is this a breach of copyright in Australia?

DigitalSignageBlog — Fri, 16 Nov 2007 05:41:41 +0000

As you may already know, digital signage is rapidly becoming “the” advertising medium in Australia and around the world.

There are quite a number of digital signage players and digital signage software tools out in the market which allows the screen to be partitioned into different zones. The SMP-WEB3 and NDSP-500 are two great products which perform this very function.

One of the main reasons for creating zones, is to enable live TV, Foxtel, DVD, CCTV or basically any video input source to be displayed on the screen with surrounding advertisements or any type of content. The main advantage of having this setup, is to entertain your audience with live video content whilst at the same time engaging this very audience with advertising material and other information. That’s the beauty about digital signage!

Having said this, there is some speculation whether displaying live video content eg. Cable TV, Foxtel etc. with other content around it is a breach of copyright. Is this the case in Australia? What about in other countries?

When we queried one of the digital signage manufacturers about this, they provided us with the advice that as long as the actual live video content is not modified ie. there is no other content that overlays the live feed, we should be ok. Which seems to make sense to me. I mean, most of the latest LCDs, Plasma Screens and even Set top boxes have a feature called Picture-in-Picture, so what implications are there if we use this very feature to split the screen in half. As an example, we can use the Picture-in-Picture feature to split the screen with FOXTEL showing on one side of the screen and the other half we can display Sales advertisements driven by a local PC. Isn’t this almost the same setup as what a digital signage player does?

We are more than happy to hear you comments about this issue on our forum.

© AdvertiseMe.com.au for Digital Signage Blog, 2007. | Permalink | 2 comments |
Post tags: australia, breach copyright, Digital Signage Blog Info, digital signage player, live tv