Shopping centres attract over $8 million customers each week nationally, so when you have these pairs of eyes walking in the shopping centres who would want to have the biggest screen to attract the attention of these customers. Using digital signage for advertising in shopping centres is one of the biggest revenue making streams and obviously we know the reason why…. exposure. continue reading »

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Category: Digital Signage Blog News

If you thought digital signage could impress with advertising, have a look at what a water fountain can do!

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Category: Digital Signage Weekend Fun

Since it’s the start of the new year, we decided to go “back to basics” and decided to re-look at the definition of “Digital Signage“. So we scouted around the web to find various definitions and here’s our list:

To start off the ranks, here’s the definition from advertise me:

Everybody knows the conventional method of using posters to deliver messages, whether it is to sell a product or service or to inform the audience.

Using a digital signage player, Digital Signage takes this traditional approach of delivering messages and allows for the greater control and flexibility over how the message is delivered on a digital screen.

Digital Signage is the use of digital technology such as a digital screen, digital signage players and software to deliver content such as information, advertisements and entertainment to a captive audience…

Source: http://www.advertiseme.com.au/content/DigitalSignage.Home.asp

Digital signage is a form of electronic display that is installed in public spaces. Digital signs are typically used to entertain, inform or advertise (together known as “adfotainment”). Major benefits of digital signs over traditional static signs are that the content can be exchanged more easily, animations can be shown and the signs can adapt to the context and audience, even interactively…

Source: http://en.wikipedia.org/wiki/Digital_signage

Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display…

Source: http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci1197791,00.html#

Digital Signage, by definition, is an electronic billboard system, used to present dynamic information electronically, on flat panel displays such as LCD, Plasma or DLP Projectors. Wherever you need to advertise, educate or inform customers, consumers, staff, students or partners, digital signage is a fast, reliable and simple way to get your message heard…

Source: http://www.nec.com.au/74c02936e97b44d8bf739b99ab4b75c7.htm

Digital signage is remotely controlled distribution and playback of digital content across networks of displays. It is used for delivering visual messages at point-of-purchase, or at any other public venue…

Source: http://www.broadsign.com/digital-signage/digital-signage.html

A most simplistic definition of digital signage is that of a “remotely managed digital display, typically tied in with sales, marketing and advertising.”

Source: Page 2 of the Digital Signage Book by Jimmy Schaeffler.

Digital signage refers to electronically controlled signs that you can update on-the-fly, without having to touch the physical sign itself. You can change the content quickly and inexpensively, and deliver targeted messages to hundreds or thousands of displays at once. These dynamic displays are often used to present a custom-tailored mix of informational and advertising content, including product promotions, timely news, and upcoming events…

Source: http://www.wirespring.com/Solutions/digital_signage.html

There may be more definitions but we couldn’t obviously put them all here in this post. What we found common amongst most of the above definitions is that some are refeering to digital signage as being able to “remotely manage” or located in “public locations” - I don’t necessarily think this is the case. Standalone units which can have the content updated via a media card would not fall under this definition. There are also several businesses that use digital signage for internal communications and don’t necessarily have the display screens located in public locations. So maybe lets all collaborate and redefine this term.

What is your definition of digital signage?

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog Info, Digital Signage Blog News, Digital Signage Techie

An interesting post for the start of the new year 2009.

We stumbled across an article titled “Banned outdoor signs sprout in L.A” from the Los Angeles Times website. Although the article was not specifically directed at digital outdoor signs, we believe that digital signage may eventually fall within this new law. Basically, there is a new ban on outdoor signs in Los Angeles which prevents large advertising on buildings.

I have not read the full details of the new law but I’m hoping some from L.A can shed some light as to whether this law affects digital signage.

If any, what are your country’s law regarding outdoor digital signage?

Feel free to submit your answer as a comment.

Read more interesting news

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Category: Digital Signage Blog News, Featured Post

Almost 8 out of 10 people I talk to have the perception that “digital signage” is about digital advertising of some sort (promotional, educational, informational, etc) on large screens. The other 2 either have not heard about it, don’t know what it is, or are part of the minority that have come across it in one way or another and understand its application.

Earlier on I read an article about the future of media – broadcast transmitted and content delivered by the Internet. It’s becoming a trend amongst the online community now, that the TV show aired last night is readily available the next day on some video sharing network.  Take YouTube for example, it’s all about the experience that online audiences get when they watch a video, comment on it, share it, embed it, or even blog about it.

In digital signage terms, this translates to customer experience. Whether it be in-store advertising or renting your space to media agencies, let’s get our head around the idea of digital signage being a profit making network, and look at it from an audience point of view. Is your focus on delivering your products visually to your customers, or perhaps it could be trying to make money out of your ad space? Or is your focus on ways to keep your customers coming back again and again for an experience they wish to re-live? Over time, which strategy (or strategies) will last the longest?

Whether or not the results of my personal survey (above) are a good thing (or bad), the initial impression that customers (and businesses) have formed in their heads about digital signage will determine its application. Without doubt digital signage is a growing industry with many influences, it will be interesting to see if the same frame of mind about digital signage would exist over the course of its growth.

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Category: Digital Signage Blog Info, Digital Signage Blog News

Understanding digital signage at its most basic level simply means understanding the traditional forms of advertising. Technically, the equipment used in Digital Signage means that you are in control of what, when and how your message is displayed. As an example, the following compares the steps and time taken in getting the message across.

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Category: Digital Signage Blog Info