We recently had the pleasure of working with ArtDuck.com who was able to produce a 3D logo for advertise me. Our typical 2D logo looks like this:

The professional team at ArtDuck.com was able to use their creative juices and delivered the following 3D logo (what a transformation):

About ArtDucks.com

ArtDuck Studios is at the heart and centrally located for European excellence in creative services and a leader in 3D animation and visual effects production services. The company was founded in 2003 in Warsaw, Poland by Wojciech Chylinski with a passion for visualizing designs in 3D. The focus of the company has been high-quality with reliable and accurate production and delivery of 3D renderings and animation for TV and film, cinema movies, architects, real estate development, advertising agencies, aviation and commercials. ArtDuck Studios also produces 3D special effects for TV and cinema movies, post production and photorealistic product visualization.

ArtDuck Studios work and production methods can be described as cutting-edge. The constant dedication of ArtDuck Studios’s highly trained specialists is to provide the most detailed and photorealistic virtual environments possible with the latest technologies. 3D animation, visualization and simulation are an exciting frontier with applications and opportunities in every industry imaginable. ArtDuck Studios has the outstanding ability to bring to life your ideas, concepts and projects that will stun your audience with excellent imagery that will make a lasting impression. Further value is added by professional project management. ArtDuck Studios understands the intricacies of design and the full development process. They guarantee a no-nonsense and efficient project delivery on time and within budget. ArtDuck Studios dedication to top notch quality of work and customer satisfaction has earned our studio a place among the premiere studios in Europe and North America.

© AdvertiseMe.com.au for Digital Signage Blog, 2010. | Permalink | 2 comments |
Post tags: 3d Animation, 3d Glasses, 3d Logo, 3d Modelling, 3d Renderings, 3d Screens, 3d Technology, Accurate Production, advertise, advertising agencies, Animation Movies, Creative Juices, Creative Services, digital signage, European Excellence, Film Cinema, Logos, Pleasure, Poll Id, Product Visualization, Professional Team, screens, Signage Industry, Special Effects, Transformation, Virtual Environments, Visual Effects Production, Warsaw Poland

How will you sell this idea? People like to deal with facts and figures and the best way to sell advertising space is to let your advertisers know what they’ll get. Now, the only problem you will encounter is how to provide your clients or advertisers with “proof of play” reporting information. Currently, the only methods of tracking this information is to use either the built-in reporting tools (what time, how long and what content was played) that comes with the digital signage player/software or you can purchase additional equipment to capture information about your audience i.e face recognition (normally the cost of this unit is almost the same amount as the digital signage player so the overall solution may have just doubled in cost and there may be potential privacy concerns).

For most businesses, it will be difficult at first to get advertisers interested especially when there are several limitations on the methods to track whether an advertisement was played and who saw it. Simply providing a report that states that the player executed a command to play a file is not good enough. Even providing a report that someone (gender and potentially what age) saw the screen may also be not good enough.

If I was an advertiser I would want to know whether my advertisement was actually displayed on the screen (the screen may have been turned off or the cable between the player to the screen could have been disconnected – so why should I pay for advertisements that were not displayed) and then potentially determine whether the advertisement met its targeted audience.

At the moment a complete digital signage tracking solution is missing in the market. We hope that a company will come up with an ALL-IN-ONE solution to further engage more advertisers.

If there is a solution out there, let us know. You can be our eyes and ears on this one.

© AdvertiseMe.com.au for Digital Signage Blog, 2008. | Permalink | One comment |
Post tags: advertisers, advertising agencies, all in one solution, reporting, tracking