I stumbled across a video that I wanted to share with you all and in particular to the tourism industry. A company in the US has done a great job in getting passers by to interact with their wall by using twitter. The Canada tourism industry obviously knew what they wanted and how they could strategically use social media to their advantage. Now why don’t we see that in Australia, in particular in Sydney where most of the overseas tourism companies are based?

Category: Digital Signage Blog News

The best time you should install digital signage would be during a shop fitout. Why you may ask? Here’s a few simple reasons:

1. cost savings for running cables and power. If planned correctly then during the electrical fitout, you can install and run cables (this includes audio, video, and data) to the various screens locations before the walls are put up. Trust me, it’s must cheaper than having to install these at a later stage

2. structural support – during a fitout you’ll be able to easily plan where the screens will be located and hence you’ll be able to install structural support for the screen brackets

3. Use digital signage for opening specials and to attract more customers into the store

4. Generally, the installation of the screens are very minimal compared to the overall cost of the shop fitout

5. Bring your store to life – if done correctly, you’ll be able to use engaging content and differentiate your store from your competitors

There may be more reasons and in my point of view, digital signage should definitely be considered when you plan to refit your shop. So if you’re in the process of renovating or opening up a new shop, make sure you contact Advertise Me so we can demonstrate how you can use digital signage to your advantage.

What do you think?

Feel free to submit your answer as a comment.

Category: Digital Signage Blog Info

It’s nice to see several members of the digital signage portal taking advantage of the myBlog feature. For those of you who haven’t used this feature before it basically allows registered members to create their own blog entries and share this with the rest of the digital signage community. We realised that some of you don’t have a business blog or don’t have either the technical expertise or knowledge to set one up. So we’ve done most of the hard work for you. All you have to do now is just post your entries. All you need to do is register and post away. If you need help read this F.A.Q.

To view the latest myBlog entries visit http://www.digitalsignageportal.com/myBlog/

Category: Digital Signage Blog News

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It’s been another busy month and we’re very delighted to see the number of members on the digital signage portal growing.

For this particular newsletter, we decided to promote our portal and showcase some of the functionalities and features the portal brings to our members. Many of you may not have the time to fully take advantage of the portal functionalities but let me remind you that by participating in forum discussions and submitting your blogs entries (just to name a few), you’re actually exposing your business to thousands of readers around the world – this is one of the many advantages of using the digital signage portal.

 

Lets firstly look at the digital signage portal forum. http://www.digitalsignageportal.com/Digital-Signage-Forum/

Here’s the list of some of the recent forum posts:

  Re:RePromotion launches its new ITTV software Travis@BluePony Introducing your Business Saturday, 19 September 2009  
  RePromotion launches its new ITTV software RePromotionUK Introducing your Business Friday, 18 September 2009  
  Digital Signage Site up and running. Travis@BluePony Blue Pony Wednesday, 16 September 2009  
  Off Topic Travis@BluePony General Discussion Wednesday, 09 September 2009  
  Re:Using Blue Ray technology Travis@BluePony Video Wednesday, 09 September 2009  
  Re:Blue Pony News Travis@BluePony Blue Pony Saturday, 05 September 2009  
  Blue Pony News Travis@BluePony Blue Pony Thursday, 03 September 2009  

Here, we have the facility for businesses to introduce themselves and also if you’re looking for help with digital signage, then the forum is the place to search and post. This community is based on helping one another, so head out to the forum and get involved…share your thoughts and help your fellow digital signage businesses.

Secondly, the myBlog facility allows members to submit posts (yes…. PR articles and anything you would like to share with others). Once you submit your post, other members can comment your blog posts. Sometimes maintaining a blog website can be a challenging and tedious process, so we’ve done the hard work for you so start posting now. All you have to do is login, click Write a post in your user menu located on the left hand column and start posting!!! Here’s a few example of what people have submitted:

1. In Store Signage – Does this work: http://www.digitalsignageportal.com/myBlog/In-Store-Signage-Does-it-work.htm

2. Minicom Digital Signage and The Digital Signage Show Europe announce cooperation http://www.digitalsignageportal.com/myBlog/Minicom-Digital-Signage-and-The-Digital-Signage-Show-Europe-announce-cooperation.html

So for those of you who haven’t visited the portal in a while, I encourage you to log back in and see the changes we’ve made and we do hope you can frequently participate in the portal activities. When do get a bit of time, we’re going to re-vamp this website as well so keep a lookout for this. Finally, we’re always looking for feedback so if there’s anything that you would like to see or you think we should improve let us know.

To read past newsletters click here.

Category: Digital Signage Newsletter

We’ve been pretty busy working on a project and slacked off in posting blog entries. We’ll hopefully post information about the project that we are working on at a later stage but we thought we’d mention how digital signage is everywhere. We recently walked in the busy streets of Bondi junction Australia and noticed how common it was for businesses to have display screens in their stores. The majority of these shop were displaying content from a DVD player, or showing live TV whilst others were actually displaying in house advertisements.

One thing that I noticed was that even thought Mothers day was approaching, not many businesses had any relevant messages relating to this event. Even today, being mothers day, businesses were not using digital signage to their advantage. Oh well maybe its just Australia… My thinking is that maybe one day, businesses will be educated and skilled in the digital signage technology to update and stay connected with their audience.

Category: Digital Signage Blog Info