digital signage At Its Best!!!

In the past two months advertise me has been busy providing the Australian Broadcasting Corporation (ABC) with an innovative digital signage solution for their new concept shop in Westfield’s Bondi Junction.

The new ABC shop opened its doors on 15 May 2009 with a fresh new look but more importantly it introduced digital signage.

The three main reasons for introducing digital signage to the ABC shop were:

1. to draw additional customers into the store;
2. to increase overall sales; and
3. to showcase some of the other broadcasting services that the ABC provides e.g. ABC news, ABC TV, ABC radio and the ABC website.

Advertise Me understood the significance of what the ABC wanted to achieve and ensured that the digital signage solution that we provided was not only able to meet the requirements of the ABC but could also be easily adapted to other ABC shops.

The Digital Signage Solution

From a visual perspective this is what the Advertise Me’s digital signage solution looks like:

Digital Signage Behind the Counter to show promotions

Digital Signage Live ABC News and RSS News Ticketer

But to really understand how the digital signage solution was tailored to the ABC requirements is to understand the audio and content challenges faced in the integration of digital signage with ABC’s audio and visual equipment. This is because providing a digital signage solution is more than just connecting a PC to a display screen.

The Audio Challenge

The ABC required that the digital signage solution enable it to switch audio between songs, store announcements, advertisements, ABC radio and audio from live ABC news.

This meant that the Advertise Me’s audio solution would require the overhead speaker system to be connected to an audio switching tool that allowed the switching between the CD player, the digital signage player and the set top box.

The result was a digital signage solution that ensured that live ABC news, product videos, advertisements, announcements, music and much more was heard in the ABC shop.

Digital Signage promoting JJJ by streaming audio and ABC streaming news

The Content Challenge

The ABC required that the digital signage solution to easily manage content from one central location.

This meant that the Advertise Me’s content solution would require a dedicated Content Management Server to house the content and playlists.

The result was a digital signage solution that ensured that all content scheduling was performed at ABC’s head office with the use of a PC software tool to schedule the playlists in a calendar view so that staff could easily manage the content. The digital signage solution also ensured the ability to display live ABC TV, in store advertisements, RSS news and products by using zoning.

Digital Signage displaying product releases

In addition, the digital signage solution enabled the ABC marketing staff to update content, schedule items to display on the screens and manage the overall solution from one central location without having to physically be onsite.

Results

Advertise Me’s digital signage solution met the ABC’s technical requirements and has already resulted in an increase in the number of customers walking into the store and an increase in overall sales.

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Category: Digital Signage Blog Events, Digital Signage Blog News, Digital Signage Case Study

Congratulations to Minicom, the winners of the Digital Signage Case Study 2008 competition! To view the winning entry visit the digital signage portal forum.

We received over 20 submissions from all over the world ranging from small private businesses to large scale corporations to manufacturers so a big thanks to all of the businesses who submitted their valuable case studies.

There was an interesting mix of digital signage solutions and the parties involved in delivering them. What we found most common amongst smaller businesses is that they operate with numerous partnerships and work together to provide the most cost effective digital signage solution for their customers. We did also notice that most of the businesses who submitted a case study ranged from various industries such as Information Technology, multimedia, video, sound and were not purely focusing in the Digital Signage industry.

Most of the submissions were confidential and bound by privacy agreements, so we have decided not to discuss any of the submitted companies and their clients. Although you might have missed out in winning this competition don’t feel disheartened because this year we will be running more competitions so make sure you regularly check this blog.

Once again, congratulations to Minicom and thanks to all that participated.

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Category: Digital Signage Blog Info, Digital Signage Blog News, Digital Signage Case Study

Just before the Christmas period, Advertise Me and Visual Sounds successfully installed a digital signage solution at the Go Vita Narrellan store.

The main objectives for installing digital signage were to:

1. Replace the static lightbox which didn’t really serve its purpose

Go Vita Narellan Lightbox

2. Capture the attention of people passing by or sitting down

3. Promote healthy products

4. Promote Go Vita specials

5. Promote manufacturer products

Below are a couple of images of the installed solution:

Advertise Me: Digital Signage Solution for Go Vita Narellan

Here’s a video of the template that we developed to showcase the Go Vita products and services.

About Go Vita

Go Vita was established in the early eighties and brings together under one brand the unique talents and skills of the individual owners and their staff to ensure a personal approach with all customers. This combines with the strength of the group to provide networking and substantial buying power to offer better prices and more services to all customers. Go Vita has over 110 stores across Australia, making them easily accessible for most people.

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Category: Digital Signage Blog News, Digital Signage Case Study

This is a gentle reminder that the digital signage case study competition will be ending soon (31st December 2008 @ 5pm) . I know most of you are currently on holidays but its never to late to enter the competition.

For full details of the competition click here.

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Category: Digital Signage Blog Events, Digital Signage Case Study

Today, we came across an interesting digital signage powerpoint presentation from NEC titled “A digital signage solution for every business”.

The presentation contains quantifiable information and the aim of the case study was to analyse the effects of a retail signage system on sale figures in a medium sized supermarket. We were not surprised with the results as it showed that the supermarket with a DS had higher sales figures.

To view the complete presentation click the following link: http://www.nec.com.au/ramzy.pdf

Have you entered the digital signage case study competition?

Feel free to submit your answer as a comment.

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Category: Digital Signage Blog News, Digital Signage Case Study, Featured Post