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Read the rest of Digital Signage World Australia 2010 (188 words)

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Post tags: 3d Video, Added Bonus, Business Relationships, Camera Australia, Camera World, Caption, Dedicated Digital, digital signage expo, Digital Video, Exhibitors, Free Seminars, Game, Handful, Intel, led, Practical Experiences, Showcase, sony, Sydney Convention Centre, Video Digital, video wall, Video Walls, World Australia

We decided to poll the digital signage community and wanted to ask how many of you are displaying world cup results on your digital signage network.

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Post tags: Digital Id, digital signage network, poll, Poll Id, World Cup Fever, World Cup Results

At the centre of the show (I do mean right at the centre on the floor) showcased the Retail 2020 – Store of the future. Having said “store of the future” one would start to think automated customer interaction (without having to input anything into the screen), focused one-to-one marketing in personalising each customer’s experience – and that’s what it did. Picking up a pair of trousers and bringing them in front of a screen will trigger a video, Barcode scanners that control and manage content, just to name a few.

Traffic monitoring was also a feature that couldn’t be left out. People counting and activity flow were the main items on the list. However I would have liked to see eye tracking and facial expressions data, and possibly gender and age group contributing into the demographics.

Overall I am quite happy to see more strategies in improving customer experience – customer focus. Although one can argue to say it is what you do with the content that drives consumer decisions, which is true. What I was afraid of was only seeing back-end technologies in which we have all already seen and used over these many years. With automated customer interaction, one can add to the efficiency by customising (and market) the content to be more effective for the customer.

Did you visit the Melbourne Retail Expo 2009? Please share your experience with us.

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Post tags: Age Group, Consumer Decisions, Customer Experience, Customer Focus, Customer Interaction, Customising, Demographics, digital signage, Efficiency, Expo, Eye Tracking, Facial Expressions, marketing, Melbourne, Retail Equipment, retail expo, Retail Store, Scanners, Traffic Monitoring, Worthwhile Trip

Now if you live in a more advanced country than Australia you might be thinking to yourself, “We had Digital Radio several years ago!” but this shows that Australia is slowly catching up with the rest of the world and are embracing and deploying new technologies.

For those that don’t know much about digital radio, it’s basically like switching from your standard Analogue TV to Digital TV. Surely you must have seen the difference – better video and audio quality and better features.

Basically this is the same with Digital Radio, switching from your Analogue radio to digital means you receive crispier audio quality and additional features (i.e you can receive on screen information of what is actually being played, easily tune to your channels). Now like digital TV you needed to buy a set top box and much like with digital radio you will also need to purchase a digital radio receiver.

The Australian Broadcasting Corporation is one of the main broadcaster of the digital radio services and if you live in Sydney, Melbourne, Brisbane, Adelaide and Perth you will be able to tune in to the digital radio service. If you don’t have one of these digital radio receivers you can easily purchase one at your local ABC Shop (even go to the ABC Shop website) or go to a leading electronics store.

How do you see digital radio being integrated with digital signage?

Feel free to submit your answer as a comment.

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Post tags: Abc Shop, Adelaide, Analogue Radio, Audio Quality, Australia Australia, Australian Broadcasting Corporation, Brisbane, Broadcaster, Digital Radio, Digital Radio Receiver, Digital Radio Receivers, Digital Radio Service, Digital Radio Services, Digital Receivers, Digital Tv, Electronics Store, Perth, Radio Australia, Radio Digital, Rest Of The World, Sydney Melbourne, Top Radio, Tv Digital

Now this discussion was organised/sponsored by Dynamax (thanks guys) and the companies involved included Dogobert, DigiCom, Stand Media, Imperative Group and Rocket Communications.

The main topic of the discussion was “Digital Out of Home is a multi channel multi touch-point communications medium. How should we design for the future to maximise viewer and user relevancy?”

The actual discussion was divided into several questions and there were:

PART 1 What do we mean by “multi touch-point” (devices/access points etc) in the context of Digital Out Of Home and what is it trying to achieve for viewers and/or users? (relevancy?)

PART 2 What does the existing Digital Out Of Home solution need to do more of to enhance the medium’s relationship with the end user? What – if anything – should we also stop doing?

PART 3 Does ‘multi touch-point’ mean ‘two-way’ communication? If so, how and where should this be designed into the medium to offer view & user value (however you choose to define that) when out of the home?

PART 4 How can multi touch-point digital media generate experiential value for users? Is this value easy to identify and reconcile commercially?

PART 5 What creative design elements are considered to be best of breed today and what trends are likely to emerge in the next 12 months?

PART 6 What physical design elements are considered to be best of breed today and what trends are likely to emerge in the next 12 months?

PART 7 What is the commercial challenge of delivering DOOH across multiple touch-points and how can this be best planned & managed?

Part 8 What challenges does the transactional nature of a multi touch-point model mean in terms of capturing, managing, storing and commercialising data?

PART 9 The collection of data means we can offer the viewer or the customer more value; what value does this offer?

PART 10 Which component parts of a multi touch-point proposition may offer the most commercial opportunities over the next 12 months and why?

PART 11 Does opening up the medium to users generating their own content necessarily make the medium more ‘relevant’?

Source: http://www.ddrmag.co.uk/links.php

Here’s the video of the first part of the discussion:

If you were present in the discussion, how would you have answer this question:
“What do we mean by “multi touch-point” (devices/access points etc) in the context of Digital Out Of Home and what is it trying to achieve for viewers and/or users? (relevancy?)”

Feel free to submit your answer as a comment.

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Post tags: 12 Months, Access Points, Amp, Commercial Challenge, Commercial Opportunities, Component Parts, Creative Design, Design Elements, digital signage, Digital Video, Dooh, Dynamax, Home Solution, Multi Media, Point Communications, Point Model, Relationship, Relevancy, Solution Need, Transactional Nature, Video Digital

In the past two months advertise me has been busy providing the Australian Broadcasting Corporation (ABC) with an innovative digital signage solution for their new concept shop in Westfield’s Bondi Junction.

The new ABC shop opened its doors on 15 May 2009 with a fresh new look but more importantly it introduced digital signage.

The three main reasons for introducing digital signage to the ABC shop were:

1. to draw additional customers into the store;
2. to increase overall sales; and
3. to showcase some of the other broadcasting services that the ABC provides e.g. ABC news, ABC TV, ABC radio and the ABC website.

Advertise Me understood the significance of what the ABC wanted to achieve and ensured that the digital signage solution that we provided was not only able to meet the requirements of the ABC but could also be easily adapted to other ABC shops.

The Digital Signage Solution

From a visual perspective this is what the Advertise Me’s digital signage solution looks like:

Digital Signage Behind the Counter to show promotions

Digital Signage Live ABC News and RSS News Ticketer

But to really understand how the digital signage solution was tailored to the ABC requirements is to understand the audio and content challenges faced in the integration of digital signage with ABC’s audio and visual equipment. This is because providing a digital signage solution is more than just connecting a PC to a display screen.

The Audio Challenge

The ABC required that the digital signage solution enable it to switch audio between songs, store announcements, advertisements, ABC radio and audio from live ABC news.

This meant that the Advertise Me’s audio solution would require the overhead speaker system to be connected to an audio switching tool that allowed the switching between the CD player, the digital signage player and the set top box.

The result was a digital signage solution that ensured that live ABC news, product videos, advertisements, announcements, music and much more was heard in the ABC shop.

Digital Signage promoting JJJ by streaming audio and ABC streaming news

The Content Challenge

The ABC required that the digital signage solution to easily manage content from one central location.

This meant that the Advertise Me’s content solution would require a dedicated Content Management Server to house the content and playlists.

The result was a digital signage solution that ensured that all content scheduling was performed at ABC’s head office with the use of a PC software tool to schedule the playlists in a calendar view so that staff could easily manage the content. The digital signage solution also ensured the ability to display live ABC TV, in store advertisements, RSS news and products by using zoning.

Digital Signage displaying product releases

In addition, the digital signage solution enabled the ABC marketing staff to update content, schedule items to display on the screens and manage the overall solution from one central location without having to physically be onsite.

Results

Advertise Me’s digital signage solution met the ABC’s technical requirements and has already resulted in an increase in the number of customers walking into the store and an increase in overall sales.

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Post tags: Abc News, Abc Radio, Abc Shop, Abc Shops, Abc Tv, Advertisements, Audio Solution, Australian Broadcasting Corporation, Bondi Junction, Broadcasting Services, digital signage, New Abc, News Abc, Overhead Speaker, Signage Solution, Speaker System, Store Announcements, Ticketer, Visual Perspective, Westfield

Meet more than 6,400 Technology Experts and Network with over 28,700 Business Visitors all under one roof: at CeBIT Australia 2009

* See the tools & technologies to help you SURVIVE in tough times and THRIVE in the good!
* Meet the technology experts FACE-TO-FACE.
* Learn how to CUT COSTS and boost EFFICIENCY!
* FUTURE PROOF your business while making commercial gains today!

See you at CeBIT Australia 2009
Sydney, Darling Habour

To register click here: https://www.mycebit.com.au/rego09/index.php

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Post tags: 2009, australia, business, cebit, commercial, technology

What are your thoughts on the digital signage expo 2009?

Feel free to submit your answer as a comment.

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Post tags: community, digital signage expo, portal

This is an informative webinar to learn how digital signage can revive your business’ communication, and how the network-based Cisco Digital Media System can help you remain competitive and build strong relationships with both your employees and customers.

Don’t miss this complimentary and informative webinar that will cover:

• Why digital signage is unique in addressing current economic challenges facing businesses

• How you can leverage both digital signage and desktop video within your organization

• The benefits of a centrally managed, network based digital media solution

• Planning and deployment examples

To register click here.

Date:	Tue, Feb 10, 2009
Time:	2:00 PM EST
Duration:	1 hour

Do you have an upcoming digital signage event? Add it to the events calendar and share it with other members of the digital signage portal.

Feel free to submit your answer as a comment.

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Post tags: cisco, digital signage today, economy, marketing, webinar

Today marks a special occasion – it’s Australia Day and Chinese News Years (Gong Xi Fat Choy) so its a public holiday in Australia but look at me, I’m in front of the computer typing out this blog post.

We want to wish all our partners and readers a prosperous new year.

P.S: You may be wondering why the colour of this text is all in red but keeping with the Chinese Tradion, red is meant to bring good luck – not that we need it.

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Post tags: australia day, chinese new year, good luck, public holiday, red

Here’s the Meeting Description and details that was sent to us. We will try our best to join this webinar but because of the time difference, it will be 4AM in Australia and I’m normally in bed. Hopefully the hosts will be able to record this webinar and share it with the rest of the digital signage community:

Date:  Thu, Jan 29, 2009
Time:  12:00 PM EST
Duration:  1 hour
Host:  Digital Signage Association

Join us for a very special webinar where members of the Digital Signage Association Content Best Practices Committee will present a methodology that delivers the highest possible viewer impact, influence and response for digital signage networks. The presenters will discuss the critical DO’s and DON’Ts for creating content and programming schedules.

1. How to create powerful content that drives results
2. How to structure playlists to achieve maximum effect; loop times, day parts and update frequency
3. Adding elements that create additional viewer interest such as weather, news and subscription services
4. Understanding environmental issues such as display placement, location, and traffic

Do you have an upcoming digital signage event? Let us know or add it to the digital signage portal events calendar.

Feel free to submit your answer as a comment.

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Post tags: content best practice, digital signage networks, events, exhibitions, location, playlist, seminar, subscription, traffic, webinar

For full details of the competition click here.

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Post tags: case study, competition, digital signage

The competition will end on the 31st December 2008 so don’t wait till the very end and participate now. For the complete details of this competition, click here.

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Post tags: case study, digital signage busineses, digital signage competition

Christmas is just around the corner and Advertise Me has decided to give something back to the digital signage community by running a competition before the Christmas festive season (you can say it’s our Christmas present to the winning business).

The objective of this competition is to help businesses showcase their digital signage deployments through case studies. Having been in the business for several years now, we know and have come across many interesting and innovative digital signage solutions from several business around the world and we want to share these solutions with others – we also know that the online community is interested in this area as well.

The competition will commence from the 1st December 2008 9am EDST and will end on the 31st December 2008 5pm EDST so don’t miss out!

The winner of the competition will receive 2 months of FREE sponsorship and advertising on the digital signage blog.

What is the competition about?

We know that all over the world, digital signage deployments are being successfully completed on a daily basis. Many of these businesses that are involved in digital signage do not have the opportunity to showcase their digital signage solution as they may not have the avenue or the means to do so.

Our competition will help these businesses to showcase their digital signage deployments to the rest of the digital signage community.

Basically, this competition is about showcasing YOUR digital signage case study.

The competition is not limited by the size of your business or the size of your rollout. So no matter how big or small your digital signage solution is, all businesses will have the opportunity to enter.

How to enter the competition?

1. In order to enter the competition, you will need to register on the digital signage portal – www.digitalsignageportal.com. Existing digital signage portal members are encouraged to submit their case studies as well.
2. Once you have successfully registered on www.digitalsignageportal.com go to the digital signage portal forum and create a new thread in the forum category called “Digital Signage Case Study“. For example, the title of the thread can be ‘[Company Name]: Successfully installs digital signage at the ABC’.
3. Submit your case study – it can be a video link, a link to your company’s website, an attachment or the complete text.

If you want to view all the latest case studies click here.

That’s all you will have to do. If you need some help in submitting a case study please contact info@advertiseme.com.au

How will we judge the entries?

There will be a panel of judges and they will assess each case study based on:

*Innovation Provided (the overall creativeness of the digital signage solution)
*Uniqueness (how is the solution different to others)
*Customer Satisfaction (in what ways did the customer benefit from the solution)

advertise me will announce the winner on the 12th January 2009 5pm EDST on the digitalsignageblog.com. The FREE advertising and sponsorship will commence on the 19th January 2009 9am EDST.

What will the winner receive?

The winner of this competition will receive the following:

1. The winning case study will be listed at the top of the Digital Signage Case Study forum topic on the www.digitalsignageportal.com.
2. The case study will be featured on the Digital Signage blog (www.digitalsignageblog.com) and the Digital Signage Portal (www.digitalsignageportal.com).

3. 2 months FREE sponsorship and advertising – this is a 125 x 125 image located in sponsorship section and a 300×250 banner on the right hand column of the digitalsignageblog.com website.

For more information about our advertising options click here.

Terms and conditions

1. Each business can only submit a maximum of 3 case studies and Advertise Me will not accept duplicate entries. Duplicate entries from the same business will be removed.
2. In order to enter the competition you must submit the case study within the period mentioned above. Any late submissions will not be accepted.
3. You must ensure your business name is clearly stated within the case study.
4. The business must own the necessary rights to publish the case study, this includes both copyright and intellectual property rights.
5. By submitting a case study you give us permission to republish the case study on all websites owned by Advertise Me.

6. The winning business will need to supply the banner advertisement and must comply with the dimensions requested by Advertise Me

7. The terms and conditions may change so please revisit these terms and conditions on a regular basis.

Would you like to become a sponsor of this competition? If so, contact info@advertiseme.com.au.

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Post tags: case study, competition, digital signage blog, digital signage portal

Today is Melbourne Cup day in Australia – for those of you who don’t know what this event is about have a quick wiki read http://en.wikipedia.org/wiki/Melbourne_Cup
You may be wondering “what is all the excitement about a horse racing event”, but like the “Superbowl” and any of the “World Cup Events” at approximately 3:00pm almost the whole nation stops to watch this event. Mind you, the event is also about dressing up for the glamour, drinking, gambling but more importantly, bringing people together to celebrate an annual horse race.

So just before the start of the race, millions of people in Australia have their eyes glue to screens to watch the event. If you’re a pub owner or a shop owner have you thought about ways of promoting your own products during this event? If not, then you’re obviously missing out on making money.

With the current digital signage technology out in the market, you will be able to display Live TV feeds whilst displaying your own advertising. Have a quick read of this previous post for more information about this technology.
Good luck to those who are placing bets!!!

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Post tags: digital signage, embedded video, live tv, melbourne cup

For those who didn’t know, the KioskCom Self Service Expo delivers strategic, marketing and technical business solutions for organizations utilizing – or looking to utilize – self-service technology whilst the Digital Signage Show is designed for technology and marketing executives from a diverse range of industries. The event will be held in New York City.

We are excited to get visitors or exhibitors to send us information (this includes pictures brochures etc) of anything you found interesting during this event.

You can either comment on this blog post or discuss it on the digital signage portal forum thread.

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Post tags: digital signage event, digital signage show, kioskcom self service, portal forum

We obviously won’t be able to tell you exactly what we discussed in the meeting but it was quite interesting to understand Cisco’s digital signage products and company’s direction in the digital signage industry.

Early last year, I was reading an article about Cisco’s acquisition of a company called Tivella. I’ve never actually heard of this company in the past, but Cisco saw enormous potential for digital signage to be integrated into its existing enterprise streaming and live video broadcasting system and hence the acquisition.

There are two models of the Cisco Digital Media player (4400G and 4305G). In the demonstration we only had the opportunity to see the 4305G but the main differences between the two models are as follows:

	4305G	4400G
	Cisco Digital Media Player 4305G	Cisco Digital Media Player 4400G
Internal storage	2GB CF	4GB CF
Network Port	10/100Mbps	10/100/1000Mbps
Number of USB ports	1	2
Adobe Flash Support	Version 7	Version 9
Physical Dimensions/Weight	7.5 x 5 x 1.5 in. (190 x 127 x 38 mm); weighs 1 lb (0.45 kg)	10 x 8 x 2 in. (254 x 203 x 51 mm); weighs 4.5 lb (2 kg)
Video codec	Video MPEG4 Part 2: Advanced Simple Profile at Level 5	Video MPEG4 Part 10 Baseline and Main profiles

Now, the great feature about this unit is that it supports the HDMI video connector – meaning it is able to play High Definition video. This is actually the first small form factor unit (with no moving parts) we have ever encountered that has a HDMI connector. The other great thing about these units is that it comes with a remote control. Yes… a remote control unit which enables people who are interfacing with the digital signage player to control and browse through the content displayed on the screen. The overall system can also be used as a Video On Demand solution, so it’s ideal in hotels and corporate environments.

During the demonstration we actually saw a live streaming video feed from the US and the video quality was awesome. We found it difficult to distinguish whether it was a live streaming video feed or not because the quality was crisp and the video didn’t appear to have any lag or jitter – we were very impressed with this technology. Basically, we were advised that Cisco’s digital signage players actually use 2 video rendering chips – most other digital signage players use software video rending.

Cisco Digital Media Manager is the backbone system for managing, scheduling and publishing content to the Digital Media Systems (Digital Signage, Enterprise TV, and desktop video). It has a great tool to create the digital signage content. It’s actually all web based (java based to be exact). The application enables content owners to easily upload, catalogue, edit, package and publish digital media content for live or on-demand playback.

The only downsides we saw with Cisco’s Digital Signage solution are:

• Proof of play reporting. The unit doesn’t actually provide a detailed report on what content was played. Just keep in mind that Cisco developed these units for the corporate environment and not retail.
• The overall solution is quite expensive – we were told that a typical digital signage solution would cost around the $80k – $100k mark

Here are a couple of pointers that we took away from the meeting and the demonstration:

• Cisco doesn’t just sell switches, firewall and routers. They have a large product range that includes equipment such as wireless CCTV cameras, Video encoders, Desktop Video, and the list goes on
• With the convergence of voice, data and IP video technology there is an increasing dependency for a stable network infrastructure and this is where Cisco can also help
• The Cisco Digital Media solution is scalable and has been designed so that it can be integrated with other systems eg Microsoft Outlook
• Cisco Australia is interested in the direction of the digital signage portal and wants to be more involved in this area
• We found the solution to have good value in the digital signage market and we intend to work with Cisco and Cisco’s channel partners

Finally, here’s a Cisco product video for the Digital Media Player:

About Cisco Systems

Cisco, is the worldwide leader in networking that transforms how people connect, communicate and collaborate.

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Post tags: cisco, cisco digital media player, cisco digital signage, hdmi, integrated solution, portal, video broadcasting

Digital Signage Expo East – 16 – 18 September 2008

KioskCOm Self Service Expo + The Digital Signage Show 15 – 16 October 2008

Don’t forget to register for these events.

These events have been added to the Digital Signage Events calendar.

If there are other digital signage events coming up let us know by either visiting the digital signage portal and adding the event yourself or send an email to info@digitalsignageblog.com

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Post tags: events

Upcoming expo will be held in Philadelphia, Pa. The details are as follows:

DSE East

Sept. 16-18, 2008

Content Day: Sept. 16

Philadelphia , Pa.

To register simply visit:www.digitalsignageexpo.net

This event has been added to the digital signage portal Events Calendar. To view the latest digital signage events simply click here (members only). To add more events to this calendar simply register for an account on the digital signage portal.

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Post tags: digital signage expo, events

What a great start to the Beijing Olympics.  The opening ceremony was amazing, but what was more amazing and interesting was seeing the use of digital signage technology during this event. There were four noticeable uses of digital signage:

1. The “drum” signage -- this was one of the most amazing things I have ever seen. When I first saw this, I thought of calling it the human LED board. Basically, drums were being lit up like an LED screen and it’s main function was to use this as the official countdown system. The co-ordination and the synchronisation of all those involved was unbelievable -- see it for yourself:

2. Olympic Globe -- I don’t know exactly how they pulled this off but it was very clever. Based from what I saw, they used very large projectors to project images on the globe (maybe from all sides of the stadium). I don’t know how they ended up getting the image to wrap around the globe but it was great to watch.

3. The moving floor screen -- the floor in the stadium was actually being used as a screen (the size of a football field)… now that’s one massive screen

4.Stadium infrastructure -- digital signage was all around the Beijing stadium.

Overall, this was one magnificent event and congratulations to all those who were involved… especially with implementing and co-ordinating the digital signage solutions.

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Post tags: beijing olympics, digital signage, opening ceremony

We won’t be going to Beijing this year, but we are interested to know what digital  signage solutions they are using there. Does anyone know? If so, we’ll like to hear from you (in fact, I think the online digital signage community would also like to hear from you too)  and if you have any images of the solution feel free to post it up on our digital signage portal forum. We have created a topic there for you to discuss and upload pictures.

Finally, we hope that the Beijing Olympics runs smoothly and without any dramas.

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Post tags: beijing olympics, digital signage

A case study will be posted shortly.

If you have any images of digital signage solutions, feel free to post them in the digital signage portal (registration is required). The digital signage portal allows your business to showcase your digital signage case studies, photos, advertisement templates and examples all in one location.

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Post tags: advertise, Advertisement, Case Studies, case study, Cayin, Digital Photos, digital signage, Digital Signage Solutions, Images Free, newsagency, newsXpress, Portal Registration, Showcase, Signage Solution, Templates

The other day I walked into a department store looking to pick up some outdoor gear. In the heap of trying to figure out what is best to buy, a digital signage screen in the middle of the aisle was playing short clips on some of the gear on how to use it, as well as offering useful outdoor tips. It was just like watching one of those “Infomercials” on outdoor travel.

It wasn’t till a few minutes later that it hit me – user experience. A strategy for making customers feel assured in their decision and comfortable of what they are buying, and bringing them back to the store. Now this is a different feeling that you walk away with compared to that of “I just scored a bargain!”

It will be interesting to find out what measures the store has in place for tracking sales made against the duration of the digital signage being played.

What will be even more interesting is to be able to track the number of sales made against the number of people entering that aisle looking for outdoor gear. In the wake of technology today, there are many tracking systems out there that do just that – track people’s presence, eye motion, and even human behaviour. But that is a different topic all together!

By the way, I ended up walking out of the store with over $200 in gear!

Discuss this topic here on digitalsignageportal.com.

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Post tags: content, content strategies, digital signage content, strategies, strategy, track, tracking

We have received quite a number of invites and we certainly do hope to attend this event, but this all depends whether time permits as we are currently working on several projects that needs to be completed on time. If we do have the time to attend, we’ll definitely write a short blog entry about what we’ve seen as we are very interested to see what new digital signage technologies have emerged since we last visited this major IT event.

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Post tags: cebit australia, digital signage event

For those will be attending this event, let us know what interesting things you found. You can discuss this on our digital signage forum thread.

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Post tags: digital signage event, digital signage show

We also stumbled across this marketing video for this event and we found it very humorous and clever so we wanted to share this with our readers. Click here to view the video.

The video concept is very similar to the Apple vs Microsoft’s video but it clearly emphasises the difference between the traditional posters and digital signage. Apparently there will be another 3 videos that will be coming out so it will be interesting to see what they come up with.

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Post tags: screen expo video