3 Responses to “Techie Question: Are there viewer hot zones on a digital signage screen”

1. Bill Gerba
   May 1st, 2010 at 12:40 am

   Generally speaking, there is no “magic triangle” on a digital sign, for two reasons. First, a sign is going to encompass a very small percentage of the viewer’s field of view and active attention zone:

   http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Digital_Signage_Screen_Placement__Targeting_the_Attention_Zone-754.html

   And second, signs typically only have a very small amount of text on the screen at once (relative to a webpage, for example), so they tend to get read quickly, using the standard directionality of the culture/language they’re in (in Western languages, we read from top-left to bottom right):

   http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Making_great_digital_signage_content__Motion__silhouettes_and_animation-431.html

2. Matt Fuerst
   May 13th, 2010 at 11:53 am

   Hey all,

   Similar to Bill, we have found that the presence of movement tends to naturally draw the eye, as opposed to more static content.

   As far as static content goes, we’ve had luck differentiating with the usage of accent colors. Features like thresholds that trigger a specific color (red being the obvious choice) for a key statistic tends to have positive effects. The thresholds must be set appropriately so that the thresholds are not routinely triggered, effectively wearing out your viewing audience.

3. DigitalSignageBlog
   May 24th, 2010 at 12:18 am

   Hi bill and matt,

   Thanks for your comments.

   Matt, is that the reason why all “sale” signs are red?

Leave a Reply