Google calls this the golden triangle i.e the top right hand corner that most viewers would look at when loading the results of a google search and I was wondering whether this existed on a digital signage screen.

Does the hot zone depend on the type of content that is being displayed on the screen?

Feel free to submit your answer as a comment.

Category: Digital Signage Techie

This week’s klip is from Angela, a shopper at Liverpool Markets Sydney Australia. She sent us a photo of what looks like a projector screen at the food court area. She advised that there seemed to have been an issue with the projector as everything on the screen was blue in colour. Hopefully someone will fix this soon as it looks really ugly.

projector at liverpool markets sydney australia

Thanks to Angela an Aussie and a long time reader of the digital signage blog.

If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

Category: Digital Signage Klips

It’s almost been a year since we launched the digital signage articles website and as a birthday gift  we decided to introduce the twitter hash tag #digitalsignagearticles.com tool. Basically, if you use this hash in your twitter post it will be automatically added to the http://www.digitalsignagearticles.com website. It’s simple and it’s free.

So happy birthday digitalsignagearticles.com

Category: Digital Signage Blog News, Featured Post

This week, advertise me decided to put together our own TOP 10 reasons why you should use digital signage and here’s our list in no particular order:

• The “wow” factor, if you want to stand out from your competitors, digital signage attracts attention and it’s definitely a way to attract customers into your store
• Because the other guy down the road has it – this may sound childish but it’s human nature to feel as though you need it because someone else has it
• For large shopping centres, digital signage is a revenue driving tool to generate money from advertisers. Digital signage can also used as a tool for notifying customers of information/sales/events to get more customers coming into the shopping centre
• It helps engage the customers at the point of sale – sales have increased with this approach (you can easily find proof of this from case studies that can be found on the Internet)
• Eliminates the cost and waiting time compared to printing. Content can be updated at any time and almost instantly
• Digital Signage gives the user the ability to run campaigns at certain time blocks during the day, and switching over to show relevant information depending on the time of the day. That means you’re in control of what is displayed to your audience
• Digital Signage can be used as a tool to interact with your customers. At times this can act as an extra sales person when all staff are busy – it definitely keeps customers entertained rather than waiting to be served.  Especially something for the blokes while they wait for their partners trying on countless clothes, it keeps everyone happy
• It’s cool and makes the environment more “livelier”. If done correctly it creates a unique atmosphere
• You will be able to display different types of content (advertisements, live TV, images, news, weather, basically whatever you want) on the same screen
• It helps your marketing team effectively and efficiently communicate messages with your customers, clients and employees

Do you agree or disagree with some of these reasons? Let us know of any other reasons why you should use digital signage.

Feel free to submit your answer as a comment.

Category: Featured Post

I was walking past a real estate agent and noticed an error message on their digital signage screen. Obviously being in this field I couldn’t help myself and take the camera out to take a photo of the error message: continue reading »

Category: Digital Signage Klips

I was walking past several shops the other day and noticed that most of them had a plasma screen at the front of their shop  – facing out on the street. Now if you asked me what was displaying on these screens I would not be able to answer this because it was a sunny day and there was too much glare on the screen.

So in this situation, should the store owner have paid the extra money and went with sunlight readable screens? Did the installer mention this to the store manager? Was there a site survey conducted and did someone analyse the environmental constraints?

I guess these are some of the questions you need to ask yourself or the installer before proceeding with purchasing a screen.

Category: Digital Signage Blog Info

This weeks klips are pictures we took at the Easter Show Homebush Sydney Australia. This is actually the first time I attended the show and I couldn’t believe how many people where there and how big the show area was. I only spent a few hours there and only covered 1/4 of all the events.  continue reading »

Category: Digital Signage Klips

Although this video seems a bit old I found it quite interesting – specially during the weekend. It’s basically a video of an in-store interactive digital signage that transforms consumers fashion into NIKEiD designed shoes in Fukuoka Japan. It has a color analyzing programmed camera which uses the colours of the consumers clothes and it automatically designs nike shoes based on these colours. It’s a very cool idea.
continue reading »

Category: Digital Signage Weekend Fun

What does it take to develop a great digital signage sales proposal?

Whichever way you look at it, spending the time and money to develop a great digital signage proposal is one of the best ROI outcomes that your business will see. So were do you start with creating a proposal if you haven’t done one before. Putting together the first digital signage proposal will always be the most difficult but if it’s done right you can re-use this and develop a template to suit your business and your clients. Now, you have to remember that creating a great digital signage sales proposal can be a major difference between your company’s success or failure and this depends on how well you delivered and prepared for the proposal.

continue reading »

Category: Digital Signage Blog News