Digital Signage Blog Archives



Archive for February, 2010




Weekend Fun: Microsoft Surface research

Due to the hype coming from the media in the last couple of weeks, we decided to further research about the Microsoft Surface. The unit was first announced in May 2007 and the first unit was sold in Australia this month. Apparently the unit costs $20,000 (ouch).

The  Microsoft Surface is a table-like display that is multi-touch. Basically responds to touch, natural hand gestures and placement of real-world objects which includes digital cameras, mobile phones and even business cards (I’m not sure how it would work with the business card).

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Category: Digital Signage Weekend Fun


Digital Signage Klips: Supermarket in Miami Florida

This week’s klip is sent in by Frank, who works for a company called Arcoiris TV network. They own a digital signage network inside supermarkets in Miami, Florida, USA.

As you can see from the pictures, the screens are located at the checkout. Obviously, this is the most ideal location as you have customers waiting in line to be served.

Thanks Frank for sharing this with our readers.


Digital Signage Supermarket in Miami Florida USA

Digital Signage Supermarket in Miami Florida USA



Digital Signage Supermarket Miami Florida USA

Digital Signage Supermarket Miami Florida USA


If you have klips you would like to share with the rest of our readers let us know by sending an email to info@digitalsignageblog.com

Category: Digital Signage Klips


Weekend Fun: Wonder Wheel for digital signage

This weekend I decided to play around with the google search features and stumbled across the “Wonder Wheel”. So what I did was I typed the search term “digital signage” in the google search bar. Google displayed the most relevant websites related to this search term, in Australia our advertise me and Digital Signage portal are on the 1st page and we’re pretty happy about this result.

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Category: Digital Signage Weekend Fun


Techie Question: Using a DVI to VGA convertor with a VGA CAT5E or CAT6 extenders, does this work?

For those techies out there or for someone who has already tried this, does a DVI to VGA converter work with a VGA extender.

So as an example, we have a digital signage player or PC that has a DVI port ONLY. We plug a DVI to VGA extender, so the output is VGA. We then use a pair of VGA to CAT5E or CAT6 extenders and connect the other end to the monitor that is VGA. Does this work?

We would like to hear other techies out there what the result would be or whether this is technically possible.


Using a DVI to VGA convertor with VGA CAT5E/CAT6 extenders, does this work?


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Category: Digital Signage Techie


3D modelling and animation – content for digital signage

If you’ve seen the movie Avatar then you should know that I’m refeering to when I mention about 3D. Yes, 3D technology is now becoming more affordable but importantly its catching the attention of the digital signage industry. Various screen manufacturers have released 3D screens that do not require the use of 3D glasses. As more of these screens are being installed in retails stores or corporate offices, businesses will need 3D content to place on these screens.

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Category: Digital Signage Blog News


First Digital Signage Proposal

We were clearing up some of our documents and stumbled across one of our very first digital signage proposals and we thought we’d share some of this with you all. Just keep in mind that this was one of our very first proposal…

In today’s day and age, the Internet and email technology has revolutionised the way we communicate with people all over the world. Both of these technologies are critical and vital to the operations of any business. Without these technologies, your employees and company will come to a standstill.

Moving forward with technology, digital signage is a new form of digital medium for corporate businesses with multiple offices around the world to deliver dynamic messages to its employees. It is a proven fact that dynamic images and information attract more attention than static images such as posters or billboards by a factor of 10.

XXX  is a large global organisation and it can embrace this technology by keeping its local and remote employees up to date with; business events (National Sales Conferences, annual Christmas party), corporate headlines (the launch of new xxx products or systems) and local business effecting announcements (building renovations, Information Technology business interruptions).

What is digital signage?

Digital signage is the method of displaying multimedia content on a display unit such as a LCD screen, a plasma display panel, a monitor, a video wall composed of a number of screens to deliver informative and entertaining content to employees, visitors, captive audiences and passers by.

As opposed to still images, multimedia content is the new standard of digital communication. The information presented to your viewers will not only be exciting but also captivating.

Benefits

XXX can use the digital signage technology to impress both its visitors and employees. Imagine the following scenarios:

Your visitors are standing at your reception desk signing the visitor’s book. They look up and their eyes are caught by a large LCD screen. A message is displayed “Welcome to XXX.” The message fades and the next message appears “Dear visitor, please ensure your visitors badge is visible at all times whilst on XXX premises. Please also remember to sign out before leaving. Thank you and enjoy your visit.” The system can also be used to display Training timetable information (training name, time and locations) and help guide your visitors to the training rooms.

Your employees walk into the office and their eyes are caught by the LCD screen. There is a message on the screen “Reminder: Flash Presentation at 11:00 AM”. In this particular scenario, the system is being used as a bulletin board to efficiently remind staff of particular events.

Your employees are eating in the cafeteria, the LCD screen displays the message at all sites with the following “advertise me Christmas countdown: 2 days to go. Visit http://www.advertiseme.com.au for more information.” Staff members are updated with important company information.

There are infinite possibilities and scenarios where your business can benefit from this evolving digital signage technology. Take the step now and you will notice the difference.


Just by simply introducing the digital signage technology to XXX’s corporate environment, Advertise Me can guarantee the business can achieve the following:


  • Promote new products to its employees
  • Increase awareness of critical business projects to employees
  • Improve business image to visitors and the public
  • Achieve recognition from competitors by being the first YYY company to use this technology
  • Keep employees informed with information with eye catching presentations


Proposal


A typical digital signage network consists of a small form factor Personal Computer, a 32 inch LCD TV (inclusive of a mounting bracket) and the digital signage software.  Our proposal for XXX is slightly different and is as follows:


  • XXX will supply Advertise Me with a PC which meets our technical specifications. This will ensure that the PC has been qualified by a XXX employee and conforms to the XXX standards.
  • We will supply XXX with a 32 inch LCD TV as a minimum or for an additional cost, upgrade to a larger screen size LCD.
  • We will install, configure and support the software on any PC that is connected to a stand.
  • Provide basic training to either IT staff or XXX employees who will manage the system
  • Provide on-site maintenance for the equipment and software

XXX has the option to have the digital network set up on its own private network or on the Advertise Me network. Our preference is to have the PC’s on our network so that we can monitor and remotely manage each stand. We will provide Internet access points at each stand and set up VPN (Virtual Private Network) tunnels with the highest security back to our network. We will then provide XXX with access to the players via our network.


There are ZZZ XXX offices based in Australia; [locations]. At each location we propose to have an stand at the reception desk, and one in the cafeteria/lunch area. At XXX we can additionally add another stand in the Hub.

Category: Digital Signage Blog Info


Digital Signage Klips: Cityrail, where do I go now?

This week’s klip is sent in by Christine, a regular commuter to work by train in Sydney, one day notices that the destination board has failed.

Being an everyday commuter, luckily she is able to just follow the path she walks everyday and get to the correct platform. But for others, it may be a nightmare.

Thanks Christine for sharing.

Christine from Sydney, a regular commuter on the public train network snaps an unpleasant surprise to start her day

Cityrail destination board gone wrong

Category: Digital Signage Klips

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