Weekend Fun: Digital Signage and the Audi A4 Convertible

This week we had the opportunity to drive the Audi A4 convertible and we realised how most luxury cars or new model cars will have LCD screens. These are the perfect opportunities to utilise these screens for digital signage and I wonder how many car manufacturing companies are actually thinking about this.

Audi A4 Convertible Front

Audi A4 Convertible Dashboard

As you can tell from the picture, the Audi has a reasonable sized build-in LCD screen and is primarily used for GPS and as a menu system for radio/CD/TV but I strongly believe it can be also used for digital signage.

Audi A4 LCD Screen GPS

Does anyone know of any stock cars which are using digital signage?

Feel free to submit your answer as a comment.

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Comments (5)

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June 11, 2014 at 2:46 am Graham Gallagher
As Richard mentioned, it is illegal in more countries for TV displays to be seen by the driver, as they are a distraction. There are many car dealerships deploying digital signage, from wall mounted to free standing, some are even deploying outdoor LED video walls, to promote new model launches.

Forget the digital signage, and get behind the wheel of an Audi RS6!
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December 6, 2010 at 12:32 am Audi A4 Enthusiastic
Hey are you talking about ads on the vehicle LCD screen?
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March 9, 2010 at 3:57 pm Tom
are you talking about ads on the vehicle LCD screen?
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- March 10, 2010 at 7:52 pm DigitalSignageBlog
  Yes that’s correct.
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January 14, 2010 at 2:22 am Richard Williams
think you are barking up the wrong tree here. These LCD screens are in the front of the car and digital signage would surely be distratcing to the driver and possibly illegal (as front mounted TVs are in some countries) – GPS and menu systems are permissable but I doubt advertising would be.
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