Will the Microsoft Xbox 360 take over the Digital Signage Industry?

Tuesday, June 9th, 2009 at 2:02 pm by DigitalSignageBlog, 2 Comments »

Just recently I read an article about the upcoming Microsoft Xbox Motion Sensor that allows the users to control games with our bodies. Unlike the Wii, this means that you do not have to hold anything to interact with the console and game.

This new product is being called “Project Natal” and is basically a sensor for the Xbox 360 which tracks movement, listens and executes commands from the console… don’t know what I’m refeering to? then watch this trailer from Youtube:

If you’re from the digital signage industry you’re thinking to yourself “The future of Digital Signage interaction?”. If you’re like me, when something catches your attention you start brainstorming on how this can be applied to the digital signage industry. If I was working for Microsoft I would recommend and provide directions to the management team to push this product out to businesses to use as a digital signage console…. and not just a gaming console. Let’s think about this, most digital signage players out there in the market are using desktop PC’s, embedded PCs or some form of a PC – fundamentally that’s what the Xbox 360 is – and soon it will have a sensor. In my eyes, I can potentially see this used as a digital signage player and not just a gaming console.

In the past, many top digital signage gurus predicted that the next “big thing” in digital signage was going to be interaction and guess what…. they were right.

Lets imagine this scenario:

You walk into a clothing store and you’re having trouble picking a dress for the night out with the girls.
Now like in the example in the trailer, you walk up to the dsx (digital signage xbox) and you contact your best friend to get advice on which dress you should wear.
In the application, you have the virtual product catalog of all the dresses available in the store.
The application takes a picture of you (measuring your body size, height etc) and you start trying out the different dresses (virtually).
Along the way you and your friend discuss whether the dress is suitable or not.
When you found some of the dresses both of you like you add it to you’re favourite list.
You then press the “TRY” button or say “Let me try these” and the shop assistant brings in the dresses for you to try.
All the transactions and information end up being recorded online so that the next time you visit a store that has the dsx you can retrieve this previous information.

This is one of the many applications I can see working for the digital signage industry and I can’t wait till we trial one of these units.

About Our Sponsor: Advertise Me

Advertise Me is a privately owned Australian company specialising in all aspects of digital signage solutions.

Our team of highly skilled professionals is able to introduce innovative ways for businesses to communicate with their intended audiences for a variety of purposes including informing, educating, entertaining and selling.

You can expect us to:

offer the most affordable and cost effective solutions tailored to your specific business needs.
provide you with concise and accurate information and will ensure that you understand and are comfortable with our proposals.
strive to make our clients happy and successful.

We have partnered with a number of key reputable organisations and will continue to build further partnerships to deliver the most effective solutions for our customers.

Visit our website at www.advertiseme.com.au for more information.

Tweet This Post

Tags: Best Friend, Clothing Store, Desktop Pc, Different Dress, digital signage player, Directions, Dresses, Dsx, Gurus, interaction, Management Team, microsoft, Microsoft Xbox, Motion Sensor, Night Girls, Signage Industry, Virtual Product Catalog, Wii, Xbox, Xbox 360, Youtube

Category: Digital Signage Blog News, Digital Signage Blog Products, Digital Signage Blog Video

Follow all responses to this entry via RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

Recent Posts:

2 Responses to “Will the Microsoft Xbox 360 take over the Digital Signage Industry?”

Patti Jordan
June 11th, 2009 at 12:53 am

GestureTek is the inventor, pioneer and world leader in video gesture control technology for both 2D and 3D cameras. We own the patents in this area, and we already offer 3D tracking digital signage solutions in the market today. See this example of a new Sprint 3D depth sensing digital signage system using GestureTek’s 3D gesture tracker at http://www.gesturetek.com/3ddepth/businesscases/businesscase-sprint.php .

For over two decades, GestureTek has been creating 2D and 3D tracking technology and evangelizing video gesture control as the next step in computer human interaction. Our technologies, applications and patents have been licensed in various ways to many consumer electronics providers, including for PlayStation, Xbox 360 and Hasbro. Here’s more information on GestureTek’s 3D tracking and control solution: http://www.gesturetek.com/3ddepth/introduction.php .

Here are two other example of the 3D depth tracking and control technology that GestureTek was commercializing well before Natal:
Beijing Olympics Flight Simulator http://www.gesturetek.com/3ddepth/businesscases/3dexplorer.php
Two-Handed Control Driving Demo http://www.gesturetek.com/newscenter/media.php?media=58
xbox 360
June 11th, 2009 at 6:10 pm

Thanks a lot for the valuable information about this.