http://www.digitalsignageblog.com/2009/04/22/advertise-me-interviews-bill-gerba-from-wirespring/ Digital signage blog - the blog of digital signage Thu, 09 Sep 2010 07:18:56 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.digitalsignageblog.com/2009/04/22/advertise-me-interviews-bill-gerba-from-wirespring/comment-page-1/#comment-9339 Nestor Ortega Tue, 28 Apr 2009 18:19:50 +0000 http://www.digitalsignageblog.com/?p=1182#comment-9339 Bill has many good points here. However I think that the next big thing in digital signage is content harmonization and transformation. Bill is focusing on the \cool\ technology, which is great, but there needs to be a solution that can first drive more businses from advertisers. Sure we can talk all day and night about holographic interactivity and facial recognition virtual reality, but the true reality is that this industry needs a sophisticated solution that can unify all digital networks so that advertisers can buy media more efficiently in this space. Bill has many good points here. However I think that the next big thing in digital signage is content harmonization and transformation. Bill is focusing on the \cool\ technology, which is great, but there needs to be a solution that can first drive more businses from advertisers. Sure we can talk all day and night about holographic interactivity and facial recognition virtual reality, but the true reality is that this industry needs a sophisticated solution that can unify all digital networks so that advertisers can buy media more efficiently in this space.

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