Outdoor digital signage banned?
An interesting post for the start of the new year 2009.
We stumbled across an article titled “Banned outdoor signs sprout in L.A” from the Los Angeles Times website. Although the article was not specifically directed at digital outdoor signs, we believe that digital signage may eventually fall within this new law. Basically, there is a new ban on outdoor signs in Los Angeles which prevents large advertising on buildings.
I have not read the full details of the new law but I’m hoping some from L.A can shed some light as to whether this law affects digital signage.
If any, what are your country’s law regarding outdoor digital signage?
Feel free to submit your answer as a comment.
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Tags: advertising, banned, billboard, digital signage, los angeles, outdoor, outdoor signs
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January 3rd, 2009 at 3:40 pm
Off premise advertising sign laws typically pre-date the advent of digital signage and therefore do not specifically address digital signs. The California code, similar in many states, requires changeable signs to change in one motion and hold for a minimum of four seconds. This is one reason why you do not see video or animation on digital billboards.
Los Angeles has a history of sign code litigation and settlement agreements that pre-dates digital billboards. The introduction of digital bulletins to the Los Angeles market via both static board conversions and new structure builds has contributed to this latest effort at billboard regulation and will likely restrict digital deployments if/when legislation is approved.
January 5th, 2009 at 10:48 pm
Thanks for the information alex. It is interesting to know that the reason why there isn’t any video or animation on digital billboard. We are trying to find out whether there is such a regulation here in Australia.
I believe Asian countries do not have any regulations relating to outdoor digital signage… or i could be wrong.
January 9th, 2012 at 2:18 pm
[...] sure to visit 1 Stop Visual for all your sign needs, including digital signs and directional signs. The days are long gone when standard signs were the only choice for outside advertisements. Currentl…ives. Another advantage which this kind of sign has over regular signs is the fact that they're a [...]