In saying that, I attended a call the other day to fix up some internet issues at a local cafe. The owner didn’t know what the password to the router was, being typical of me I tried my luck. Not surprisingly, I got in first go – the default admin/admin had not been changed. Now I had free access to their network, including the attractive large screen on the main wall.

In response to Don, I totally agree with you. Digital signage companies really need to follow up and keep in contact with all of their clients to ensure that they are getting their ROI properly and in the right way. Its not called a Digital signage solution if all you provide is just the hardware without any good use to it. Because it is still a concept in its infant stages in some countries, I don’t think business owners have the proper mentality of how it should be used vs. how they want it to be used.

digital signage has an image problem to overcome. While checking out a book at a local library, I pointed out a digital sign behind the checkout counter. Both librarians rolled their eyes, saying they thought the sign was tacky, wishing it wasn’t there. I must admit, the message being broadcast–luxurious spa treatments–seemed to have little to do with the interests of the average library patron. And my own experience with so-called “clinic TV,” including health-related programs displayed in doctors’ waiting rooms, isn’t much better. Most “shows” I’ve watched while waiting in a doctor’s office have been blatantly self-serving and lacking in credibility.