Digital Signage – Can you hear it?

Tuesday, October 28th, 2008 at 12:00 pm by DigitalSignageGal, 1 Comment »

A lot has been made of the visual aspects of digital signage. We all know it’s a great tool to view items or sales but the benefit of digital signage over the ordinary paper advertising has always been the multimedia aspect of digital signage.

For this very reason, it’s interesting to note that the audio aspect has not been given much of a chance when digital signage solutions have been implemented.

Now I know what you are thinking, sometimes having the sound turned on interferes with the message you are trying to get out there but I think the use of sound in your digital signage solution does depend on what you want to achieve.

Sound is one of the easiest ways to ge someone’s attention but what is the best way to do this? Having someone yell out the content on your digital signage screens will get what’s on your digital signage screen some attention but then you may lose customers this way. Having music playing will create a great atmosphere but will it get the content on your digital signage screen any attention?

This is where creative thinking and a flexible digital signage solution will be able to help.

Including sound for some of the content on your digital signage screen will get people’s attention for specific content for example the item that you are trying to really sell that week while giving people the noise freedom not to have to constantly listen to someone telling them what’s on sale.

Creating a song or special sound to indicate hourly specials may keep customers in your store for longer.

If it’s a service you’re trying to promote then create a video clip which explains what you are selling – infomercials work and they work because not only can you see what you are getting but you are also able to get to know the product/service without having a read the fine print.

So next time you are considering how to best use digital signage ask yourself – can you hear it?

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